Forcing Factors Driving CIO/CMO Collaboration

Presented by Xerox

Increasing Speed and Customer Focus

A recent report by Forrester* found that CMO’s and CIO’s are working together like never before to help their organization stay agile and focused.

According to Forrester*, big company chief marketing officers and chief information officers are collaborating in ways no one could have imagined just a few years ago. And the results are impressive. In a recent report, Forrester cited highly productive teamwork taking place at Dell, Alcon, and GE Oil & Gas.

*Forrester Research Inc., “Quick Take: Three Ways That the Right CMO-CIO Partnership Can Pack a Powerful Punch.” by Sheryl Pattek with David M. Cooperstein and Alexandra Hayes, November 2013.

Goals to accelerate business include:

Keeping pace with (or staying ahead) of faster-moving customers

Establishing trust with coworkers and customers faster

Increasing the pace of innovation

So what forcing factors are driving CIO’s and CMO’s together?

Digital Changes the Game

The use of dynamic data to create “experiences that, online or offline, are digital at their core” is part of the new reality

Traditional department boundaries no longer apply

CIO’s must become more “business-minded” and CMO’s more “technology smart”

CIO’s must lead a strong business technology agenda

One of the more striking findings is that information technology is no longer enough. Now business technology must be the focus to deliver higher-level support to employees and customers.

Are your CIO and CMO partnering?Maybe it’s time they went to lunch…

For more valuable insights, visit GetOptimistic.com

Presented by Xerox