Service sector: Transportation Manufacturing sector: Automobiles Presentation by: Koduru Mohan Venkata Krishna TPS-B 2T3-078 Built for the road ahead. Ford has a better idea. Quality is job one.

Henry Ford built his first experimental car in a workshop behind his home in Detroit in 1896. Ford Motor Company, American automotive corporation founded in 1903 by Henry Ford and 11 associate investors. Ford's first production was in July 1903 at the Mack Avenue plant, the Model A, with an under the floor engine selling for $850. In the first season it sold 1,708 cars. Many later modals such as Modal- C, B, K, N; lead to the introduction of the famous Model T or Tin Lizzie in 1909 at a price of $890. In 1911, ford opened first factory outside north America-in MANCHESTER,ENGLAND. in 1913 he introduced the worlds first moving assembly line for cars; and in 1914, to further improve labor productivity, he introduced the $5 daily wage for an eighthour day (replacing $2.34 for a nine-hour day). By 1918, 50% of the country cars were of MODAL - T

In 1919 the company was reincorporated, with Ford, his wife, Clara, and his son, Edsel Ford, acquiring full ownership; they, their heirs, and the Ford Foundation (formed 1936) were sole stockholders until January 1956, when public sale of the common stock was first offered. By the end of the 1920s, Ford had more than 20 overseas assembly plants in Europe, Latin America, Canada, Asia, South Africa, and Australia. In the later years, ford manufactures tri motor plane, jeeps , bombers for world war. It also expanded its business globally in Australia(1926),Europe(1967), Asia pacific(1970). More than 15 million Modal-T cars were sold until 1927, when it left the market only leading to new and highly innovative automobiles to be created such as MODAL-A(new version) After the death of henry ford(1947) and Edson Ford(1943), Henry Ford II, grand son of henry ford reorganized the companys tangled system of financial management and reinvigorated its corporate culture by hiring talented younger managers. Henry Ford II continued to guide the company as chief executive officer (194570) and chairman of the board (196080).

In 1956, ford went into public with common stock shares Over a period of time, it acquired AUSTIN MARTIN, JAGUAR,VOLVO,LAND ROVER, acquired significant share in Mazda Motor Corporation. 1995, annual revenues reached $137 billion However, as Ford struggled in the early 21st century, it began selling a number of its brands. In 2007 the company sold Aston Martin, and the following year it sold Jaguar and Land Rover to Tata Motors Ltd. of India. It was crucial stage for ford and faced many losses. In December 2008 Pres. George W. Bush announced an emergency financial rescue plan to aid the Big Three automakersChrysler LLC, General Motors Corporation, and Fordto prevent the collapse of the countrys struggling auto industry. However Ford possessed adequate funds to continue operations and, thus, did not immediately require government relief. It was able to avoid bankruptcyfor which both General Motors and Chrysler filed Ford experienced increased sales and market share in 2009. Ford adopted various cost-cutting measures and focused on stronger brands which increased sales and market share in 2009. In March 2010 the automaker agreed to sell Volvo to the Chinese company Zhejiang Geely Holding. http://www.taipeitimes.com/News/worldbiz/archives/2006/09/16/2003327900

FORDs Mission Statement

Location of Ford Motors: Ford Motor Company World Headquarters 1 American Road P.O. Box 6248 Dearborn, Michigan 48126-2798 United States Phone: 313-322-3000 Website: corporate.ford.com// [{which is also commonly known as the automobile capital of the world.}]

Product Lines:

Ford Motors Operations: globally http://corporate.ford.com/our-company/operations-worldwide/global-operationslist

Fords performance over the last decade sales and revenue (in billions $) 200 150 100 sales and revenue (in billions $) 50 0 dividends per share (in $) 0.6 0.4 0.2 0 dividends per share (in $)

net income/loss excluding tax paid (in billions $) 20 15 10 net income/loss excluding tax paid (in billions $) 5 0 world wide vehicles sold(in thousands) 8,000 6,000 4,000 2,000 0 world wide vehicles sold(in thousands)

250 200 150 assets liabilities 100 shareholder equity 50 0 2010 2011 2012 ASSETS LIABILITIES SHAREHOLDER EQUITY 2012 190,554,000 174,285,000 15,860,000 2011 178,348,000 163,320,000 14,928,000 2010 164,687,000 165,360,000 775,000

Ford is organized by: Field Operations Ford & Lincoln Marketing and Sales Ford Customer Service Division Global Marketing Sales and Service Global Product Marketing Planning and Strategy Ford is OLIGOPOLY and Diversified They are competing with Toyota, Honda, GM, Kia, Subaru, Chrysler and many other companies, but it is still very hard to get into the market. When they first started with the model T they had a virtual monopoly, as they were the only game in town. It is diversified since it is producing cars, Trucks, SUVs, Hybrids, Crossovers, spare parts, etc.,. Ford CSR initiatives:

4 ps: Product: Growth phase; Maturity phase; Eventual period Price: customer perceived value. market skimming pricing(high price), market penetration pricing(low price) and neutral pricing Promotion: ads, public relations Place(distribution): America, Europe, India..Etc...

Market Share Of FORD:

PESTEL analysis Political: ford has taken a stand and not taken government handouts that most car companies did Economic: the economic downturn of the last few years has made ford cut the fat from its production and really decide what is most important. Sociocultural: ford has implemented concept of being the leader in the industry of technology advances vehicles in their advertising Technological: with the introduction of SYNC in their cars along with their partnership with Microsoft has taken. Environmental: Ford has emphasized the fuel efficient lines that will help the environment Legal: the regulations that the car industry are used to produce very safe cars

SWOT analysis: Ford Motor Company SWOT Analysis STRENTHS WEAKNESSES 1. 2. 3. 4. 5. 1. High Cost Structure 2. Unprofitable Europe Operations 3. Low Exposure to Asia-Pacific Strong position in US market ECOnetic initiative Sound Financial Performance ONE FORD approach Significant Growth in China OPPURTUNITIES THREATS 1. Positive Attitude towards Green vehicles 2. Increase fuel Prices 3. New emission standards 4. Growth Through acquisitions 1. 2. 3. 4. Decreasing fuel prices Rising raw materials Intense competitions Fluctuating exchange rates Human resources: As of 2012 December, the approximate total number of individuals employed by ford are 171,000. The interview process involves 4 steps. Training process. Job offers

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