forecast advertising, mumbai: credentials presentation

CredentialsPresentationPresentation

COMPANY DETAILS

§ 2 decade old, INS accredited & CRISIL certified, full service advertising agency in Mumbai

§ A team of 40+ creative professionals brimming with fresh, clutter breaking ideas

Agency Profile

§ We work with an integrated model on branding, communication & media

§ Diverse client portfolio ensuring across category experience

www.forecastadvtg.com

• WHAT? Ideas that sell your products today and build

their brand value over a period of time

• HOW? By developing an understanding of your business,

COMPANY DETAILS

your brand, your customers and most importantly, their

ever- changing needs


COMPANY DETAILS

4Cs Market Dynamics Insight Model

Helps craft a message that is relevant to

the customer

Helps draft a well informed strategy with an industry perspective

Helps keep you differentiated

Helps prepare a strategy that is true and sustainable


§ Branding & Strategic Planning§ Media Planning and Buying§ Integrated Content & Design§ Market Research§ Interactive & E-media§ Public Relations

Core Capabilities

COMPANY DETAILS

§ Public Relations§ Direct Marketing§ CRM & CSR Promotions§ Green Communication§ Audio-visuals§ Internal / HR Communication


COMPANY DETAILS

The Message

• Helping your

The Message

The Medium

The Audience

When the 4c’s

The Methodology

The message and your Product become a Brand

The MediumConventional & unconventional media options that best reach your target audience

When the 4c’s insights are put together we get to know the HOT-SPOT i.e. the one thing to talk about

The message and medium vary in order to appeal to audiences across industries and demographics


§ You may have the product and the passion. But what really matters is a framework that illustrates the overall identity.Banding is the whole package & the bigger pictureHow we go about branding…?

Brand Planning & Strategy

Business Domains - Advertising

BRAND ANALYSIS

Involves analyzing the existing product offerings through the eyes of the organization, the customer and the competition

BRAND IDENTITY

Creating a corporate & product proposition manual to unify all the brand building efforts, reviewed and revised on a sustained basis

BRAND PLANNING

Planning the integration of products and communication tools, both offline and online.

BRAND COMM.

Development and implementation of innovative brand communication programs that express the brand's identity through conventional and online media


From formulation of efficient and effective media plans to its implementation and evaluation; we deliver the best suited plan @ the best negotiated rate.

Media Planning & Buying

Media Planning - Communication strategies that are superior in terms of both cost and advertising success rate.


both cost and advertising success rate.

Media Buying - Media buying ability makes media plans cost effective.

Media Innovations - By combining message and media, wherever possible

Media Usage Reports –. A white paper meant to illustrate the overall media consumption of your target audience.


Design should support the brand strategy by being the face of it and every single touch point that the brand uses to interact with its audiences should offer an integrated experience.

Our Integrated Communication Design services include

§ Designing Brand Communications and Collaterals

Content & Design


§ Designing Brand Communications and Collaterals

§ Designing Brand Identity & Guidelines

§ Corporate Design

§ Graphic Design

§ Packaging Design

§ Web Design


Business DomainBusiness Domains

Ask for accountability, online is the only medium that offers accurate measures and target segmentation like no other.

Accurate measures let you know the exact return on investment, while target segmentation ensures minimal spill-over.

Our Online Marketing Services Include

e-Media

Our Online Marketing Services Include

§Online marketing strategy

§ Web-design & development

§ Search engine optimization

§ E-CRM solutions

§ Viral marketing


Business Domains

Public Relations

§ Strategic advice on corporate image management

§ Developing PR plans and reviewing on a sustained basis

§ Regular coverage in media vehicles§ Regular coverage in media vehicles

§ A Complete Package Communication Plan in which advertising and

PR work in synergy for maximum effectiveness


Business Domains

Research

Research makes communication strategies more insightful, and the message more effective. Four Insights that matter the most and are an integral part of our communication strategy:

Helps craft a message that is relevant to the

Helps draft a well informed strategy with an industry that is relevant to the

customerstrategy with an industry perspective

Helps keep you differentiated

helps prepare a strategy that is true and sustainable


Helping Hand Foundation is a professionally managed non-profit organization, working actively towards creating health awareness by bringing in appropriate lifestyle modifications.

Initiatives undertaken by HHF include:

CSR Initiatives

COMPANY DETAILS

• Diabetic Life & Healthy Hearts The biggest summit dedicated to diabetic care with interactive lecture sessions, health check up and nutrition camps

• Green Industrial Evolution 2010 Three day interactive conference helping Indian industries optimize resources while maintaining efficient standards for ecological sustainability thereby improving environmental health


§ Address: 10-A Thakker Industrial Estate, N.M Joshi Marg,Lower Parel (East) Mumbai 400011

§ Phone No. : 022 40639191/ 92

Contact Details

COMPANY DETAILS

§ Phone No. : 022 40639191/ 92 022 23013252/ 51

§ Fax No.: 022 23013460

§ Email id: [email protected]

§ Website: www.forecastadvtg.com


forecast advertising, mumbai: credentials presentation

Business

media vehicles

media innovations

effective media plans

overall media consumption

communication strategy

brand strategy

possible media usage

communication tools