foreign market strategy case comp 2016 - saudi arabia

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Page 1: Foreign Market Strategy Case Comp 2016 - Saudi Arabia

Page 2: Foreign Market Strategy Case Comp 2016 - Saudi Arabia

BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP

JEDDAH

RIYADH

DISPOSABLE INCOME GROWTH

U.S.

DOL

LARS

Source: Euromonitor International, 2015

300K

200K

100K

02012 13 14 15 16

Page 3: Foreign Market Strategy Case Comp 2016 - Saudi Arabia

BRAND POTENTIALBRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP

Page 4: Foreign Market Strategy Case Comp 2016 - Saudi Arabia

BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP

Page 5: Foreign Market Strategy Case Comp 2016 - Saudi Arabia

BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP

Page 6: Foreign Market Strategy Case Comp 2016 - Saudi Arabia

BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP

Page 7: Foreign Market Strategy Case Comp 2016 - Saudi Arabia

BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP

1 USD = 3.75 SAR

Page 8: Foreign Market Strategy Case Comp 2016 - Saudi Arabia

BRAND POTENTIAL TARGET MARKET PARTNERSHIP LOCALIZATION MARKET STRATEGY RECAP

Page 9: Foreign Market Strategy Case Comp 2016 - Saudi Arabia

123456

789

Page 10: Foreign Market Strategy Case Comp 2016 - Saudi Arabia

Source: The Ministry of Labor, Saudi Arabia (2013)

Saudi arabia

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