forever 21
DESCRIPTION
forever 21TRANSCRIPT
Submitted by : Anshu Shah PGFM II
Submitted to : Mrs. Rakhi Minocha
First Store Fashion 21
Located at Los Angeles
Founded by
Do Won Chang(CEO) and his wife Jin Sook Chang
Founded on
April 21, 1984
Store Size 900 square feet
1984
2010
Fashion 21
History
1984• Fashion 21• 900 sq. ft
1989• 11 stores• Avg. store size increased to 5000sq. ft
By 2005• opened XXI flagship stores. • Operating in over 355 locations.
2010• Forever 21 enters India.• Over 480 stores worldwide
Target group : 18-35 years
Since Forever 21 deals with a variety of fashion
products, thus it as a Speciality store
Type of store Speciality chain store
Global presence 480 stores in 34 countries
Year of commencement of Indian operations
2013*
Indian Joint Venture DLF* (51:49, with DLF being the majority stake holder)
No. of stores in India 5
No. of stores in Delhi 2
*When Forever 21 had entered in 2010, it had a franchisee agreement with West Asia-based Sharaf group but was unable to scale up. In 2013, it switched partners and announced a joint venture with DLF Brands and opened the first store under the JV in May, 2013.
Store Locator
Source: “outline-worldmap.com”
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Forever 21,Pacific Mall, Subhash Nagar ,New Delhi - 110018Hours - MON~SUN 11:00AM - 10:00PM
Forever 21,DLF Place Saket , New Delhi – 110017Hours - MON~SUN 11:00AM - 10:00PM
Product
Forever 21
TOPS JEANSSHORTS SKIRTS DRESSES ROMPERS JEGGINGS
Top
Graphic tee shirt
Basic tee shirt
Blouses and shirts
Tank top
Bustier
Crop Top
TOPS JEANSSHORTS SKIRTS DRESSES ROMPERS JEGGINGS
JEANSSHORTS SKIRTS DRESSES ROMPERS JEGGINGS
Camisole Basic Tee Graphic Tee Tank top
Knitted/woven Knitted Knitted Knitted Knitted
Price Rs179 Rs.369 Rs. 369-899 Rs. 369-679
Size S,M,L XS,S,M,L XS,S,M,L XS,S,M,L
Plain/Print Plain Plain Printed Printed
Pacific Mall 22 colors available
6 colors available 9 prints available 5 prints available
DLF, Saket 22 colors available
5 colors available 11 prints available 6 prints available
TOPS
JEANSSHORTS SKIRTS DRESSES ROMPERS JEGGINGS
Crop Top Shirts Blouses Bustier
Knitted/woven Knitted Woven Woven Knitted
Available in fabric
Cotton, polyester,
crochet, lace
98 %cotton2% elastane
Cotton, polyester, georgette
Crochet, Velvette,leather
Price Rs. 429-1219 Rs. 879-1219 Rs. 439-1899 Rs. 1019-
Size XS,S,M,L S,M,L XS,S,M,L, XL XS,S,M
Pacific Mall 6 different silhouettes available
7 colors available 3 silhouettes available
DLF, Saket 8 different silhouettes available
Not available 3 silhouettes available
TOPS
Shorts
Denim shorts
Cotton shorts
Crochet shorts
Leather shorts
JEANSTOPS SKIRTS DRESSES ROMPERS JEGGINGS
Plain shorts Printed Shorts Denim plain shorts Denim printed shorts
Knitted/woven Woven Woven Woven Woven
Fabric 100% cotton 100% rayon 71%Cotton,27% polyester,2% spandex
71%Cotton,27% polyester,2% spandex
Price Rs1019 Rs.1219 Rs. 1369 Rs. 1369
Size XS,S,M,L XS,S,M,L XS,S,M,L XS,S,M,L
Colour/print Aqua Black/redRed/black
Black, dark blue, light blue, sea green
3 prints- stripes, floral and polka dot
Pacific Mall
DLF, Saket
SHORTS
JEANSTOPS SKIRTS DRESSES ROMPERS JEGGINGS
Crochet Shorts Tie-dye shorts Leather shorts Denim bermuda shorts
Knitted/woven Woven Woven Woven Woven
Fabric Shell:100% cottonLining: 64% polyester,36% cotton
100% cotton Shell: 80% PU20% polyesterLining: 100% polyester
99% cotton1% spandex
Price Rs1369 Rs.1559 Rs. 1469 Rs. 1369
Size XS,S,M,L 24,25,26,27,28,29,30,31 XS,S,M,L 26,27,28,29,30,31
Colour/print Black, white, pink Navy blue/teal Black Blue
Pacific Mall X X X
DLF, Saket
SHORTS
denim
printed
Basic
boyfriend
skinny
SHORTSTOPS SKIRTS DRESSES ROMPERS JEGGINGS
Basic denim Skinny denim Boyfriend denim
Printed denim
Knitted/woven Woven Woven Woven Woven
Fabric 98% cotton2% spandex
66% cotton, 21% polyester,12% rayon, 1% spandex
100% cotton 98% cotton2% spandex
Price Rs 679 nwards Rs. 679 onwards Rs 1019 onwards Rs 999 onwards
Size 24,25,26,27,28,29, 30,31
24,25,26,27,28,29,30, 31
24,25,26,27,28, 29,30, 31
24,25,26,27,28,29,30,31
Colour/print Blue, black, grey, white
Blue, black, grey, white, maroon, green
Blue and black 3 prints- floral, stars, vertical lines
Pacific Mall DLF, Saket
DENIM