forever cloud platform - atlanta real estate...

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Forever Cloud Platform BHHS REsource Center BHHS Marketing REsource BHHS Social Media REsource BHHS SAGE CRM – powered by Salesforce Text, Lead Routing BHHS Analytics - Einstein Analytics/ AI BHHS SAGE Websites – Powered by Adobe Experience Manager BHHS Learn Center (Raven 360) BHHS REflex Integration/ App Exchange Project Elixir

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Page 1: Forever Cloud Platform - Atlanta Real Estate Blogatlantarealestatescoop.com/.../2019/...Salesforce.pdf · Forever Cloud Platform • BHHS REsource Center • BHHS Marketing REsource

Forever Cloud Platform

• BHHS REsource Center

• BHHS Marketing REsource

• BHHS Social Media REsource

• BHHS SAGE CRM – powered by Salesforce

• Text, Lead Routing

• BHHS Analytics - Einstein Analytics/ AI

• BHHS SAGE Websites – Powered by Adobe

Experience Manager

• BHHS Learn Center (Raven 360)

• BHHS REflex Integration/ App Exchange

• Project Elixir

Page 2: Forever Cloud Platform - Atlanta Real Estate Blogatlantarealestatescoop.com/.../2019/...Salesforce.pdf · Forever Cloud Platform • BHHS REsource Center • BHHS Marketing REsource

Website & CRM Marketing & Campaigns

App Exchange Partners

Transaction & Accounting

Syndication

Page 3: Forever Cloud Platform - Atlanta Real Estate Blogatlantarealestatescoop.com/.../2019/...Salesforce.pdf · Forever Cloud Platform • BHHS REsource Center • BHHS Marketing REsource

Campaigns

Leads

Contacts

Opportunities (deals) Active Sales

Engagement Plan

Business Generation

Closed Transactions

• Campaigns will be used to generate leads• Lead Sources: SOI/COI, Geographical Farming, Phone-based

prospecting, Online leads from 3rd party, FSBO, Expired, Open Houses, BHHS.com and more…

• Identify key criteria: Lead Source, Transaction Type, Lifestyle Interests, Ideal Close Date

• Optimize and automate the best course of action to qualify and move toward active sales opportunity

• Ideal Close Date is specified, contact has responded with interest from the engagement plan

• Moved to Active Sales Opportunity• Track through the Sales Pipeline

Page 4: Forever Cloud Platform - Atlanta Real Estate Blogatlantarealestatescoop.com/.../2019/...Salesforce.pdf · Forever Cloud Platform • BHHS REsource Center • BHHS Marketing REsource
Page 5: Forever Cloud Platform - Atlanta Real Estate Blogatlantarealestatescoop.com/.../2019/...Salesforce.pdf · Forever Cloud Platform • BHHS REsource Center • BHHS Marketing REsource

Sneak Peek!

Page 6: Forever Cloud Platform - Atlanta Real Estate Blogatlantarealestatescoop.com/.../2019/...Salesforce.pdf · Forever Cloud Platform • BHHS REsource Center • BHHS Marketing REsource

2019

August Sept/ Oct Nov/ Dec Jan/ Feb Mar/ Apr May/ June July/ Aug Sep/ Oct

Salesforce CRM Release 1

Adobe Website PageRelease 1

Salesforce CRM Release 2

18 days

25 daysSalesforce CRM Release 3

Salesforce CRM Release 4

Adobe Full Websites Broker/Agent Sites

Salesforce CRM Release 5

Salesforce CRM Release 6

Project Elixir

Salesforce CRM Release 7

2020

Salesforce CRM Release 8

Salesforce CRM Adobe Experience Manager Websites

• Team Functionality • Integrated Text Messaging • Lead Routing/ Text Response• Email Integration • Opportunity Module/ Sales Pipeline• Coaching Dashboards • Advanced Marketing Campaigns • Einstein Analytics/ AI/ Voice

• Team Functionality • Full Agent Websites • Brokerage Websites • Advanced Analytics/ Lead Insights • Personalized REsource Center