7/24/2019 Forever Living Report-5

http://slidepdf.com/reader/full/forever-living-report-5 1/2

The ‘Momentum’ stage [the Boom] of any new growth cycle is when fortunes are made. Riding the boom of the 1st cycle in a new industry is difcult so very few people succeed. Riding the boom ofthe 2nd cycle is the ultimate business move as the growth is dramatically faster yet more secure as

the growth is based on proven success yet the evolution creates like a ‘ground-oor’ opportunityeven for the huge established companies.

A recent example is the Smartphone boom. Based on the mobile phone business which focused onmaking calls and sending texts/SMS, the Smartphone business is based on using data for internet,cameras and countless apps.

Few understand that Smartphones were pioneered in the 1990s and it was only until Apple launchedits iPhone in 2007, did this new Growth cycle hit its Momentum Stage. The key points to understandare that the growth is explosive, few people understand it and all companies have to innovate withthe new cycle. Global mobile company Samsung moved with the times and now makes billions fromSmartphones, Nokia did not.

Strong FoundationsThe Pioneer Age has been hugely successful andfor Network Marketing as the major part of thewider Direct Sales industry. 2012 global revenues jumped 6.8% to US$166billion and there are over100 companies with $100million in sales fromover 100million people. These strong companiesare driving growth powered by four major trends

and the four key technologies of broadband,mobile, social media and e-learning.

New Professional AgeWhilst the current Network Marketing is impressive,the Big News is that the industry has hit anevolutionary stage similar to the Smartphone era.

The major drawback of pioneering any industry is the

high attrition of business builders which holds backgrowth and causes credibility issues. The ‘pyramid’concerns people make is based on their ignorancethat high attrition is normal in pioneering industries.

    R    E    V    E    N    U    E    S

 TIME   ©   1   0   0   %    I  n

  s   t   i   t  u   t  e .

BOOM Time

Professional Age

Pioneer Age

EntrepreneurInspiration

IntrapreneurCompetence

Network Marketing Lifecycle

 x 

Global Direct Retail Sales

1998-2012

In Billions of U.S. Dollars

$140

$180

$120

$160

$40

$20

$0

1 99 8 1 99 9 2 00 0 2 00 1 2 00 2 2 00 3 2 00 4 2 00 5 2 00 6 2 00 7 2 00 8 2 00 9 2 01 12010 2012

$60

$80

$100

$81.9  $85.4

$82.3$78.7

$85.8  $89.0

$99.4  $102.6

$109.2$114.0   $114.0

  $117.5

$158.3

$132.2

$166.9

LRI Industry Report™

Forever Living and the

new Professional Boomof Network Marketing

7/24/2019 Forever Living Report-5

http://slidepdf.com/reader/full/forever-living-report-5 2/2

With the industry ‘established’, Network companies are now evolving their businesses byintroducing new customer and competence-based Professional Development programs. The‘professionalisation’ of the industry is proven to empower the large percentage of people whoalways struggle in a Pioneering environment.

By tapping into the full potential of people and rocketing success rates, exponential growth isguaranteed. 2014 will be the Tipping Point for the boom which heralds three exciting results:

• The biggest, fastest growth boom ever 2014-2020

• Ten times greater chance of success

• The Death of the Pyramid Sales Slur

It is important to note that the franchising industry evolved in exactly the same way after theirPioneer Age and this created explosive growth from the 1980s. British franchising suddenly grew500% in 6 years! Copying the McDonalds professional development training philosophy, thesuccess rates in the industry rocketed which created condence and credibility.

Forever in the Professional Age

Forever Living Products International Inc [Forever] is one of the success stories of the PioneerAge of Network Marketing with over $2billion in annual sales. Obviously Forever’s 150+ countryglobal footprint, proven products, systems and leaders are the reason why Forever continuesto power forward today. Aloe vera’s appeal and credibility improves every year and the ‘worldleader’ rises with this. What is less apparent is what we expect will unleash the full grow powerof this Networking ‘super-power’.

1. The Gut Balance Tidalwave. Increasingly the world is realising, what every ancient culturehas always known, that all human health is centred on gut or gastro-intestinal tract. And an‘unbalanced’ gut, becomes highly acidic and the body become sick, over-weight and lackingenergy. This is why ‘rebalancing’ the gut is now understood as the rst goal of wellness.‘Gut rebalancing’ or ‘internal cleansing’ or ‘acidity reduction weight loss’ are the biggest health

 buzzes in the western world YET the aloe vera connection has not been made yet. There is no‘medical’ solution to rebalancing the gut and the only natural product proven to rebalance thegut is high quality aloe vera. When this connection is understood then hundreds of millions ofpeople will want to drink aloe vera every day producing a sales tidalwave potentially in tensof billions of dollars.

2. Business Balance. This may not seem important yet it is. Unusually for a large Pioneer Networkcompany, Forever has able to create a balance between business building and customer sales.Most other Pioneer companies are either so focused on customer sales than growth is slow orso focussed on business building than customer sales are too low. Balance provides power.

3. Professional Development experience. Some teams in Forever have been the pioneers of

Professional Development in Network Marketing and have more than a decade of proof that itdelivers record and sustainable growth.

Of all of the large global companies, Forever Living is best placed to exploit the next ProfessionalAge. The acceleration of growth due to Professional Development should produce a new generationof leaders to take over from the Pioneer Leaders and they should double sales to $5billion by 2020.Given the momentum already created, we would not be surprised if growth exploded producing$10billion sales in 10 years.

Ludbrook Research International [LRI] is a Direct Sales strategic research company focused on the Direct Sales

industry and hyper-growth industries. Ed Ludbrook books explaining the ‘Pioneer Age’ of Network Marketing  

has sold more than 1.4 million copies in 20 languages. His new book explaining the new Professional Age is 

 published in 2014. A summary of this book is available free at www.fantasticfutureofnetworkmarketing.com

LRI or Mr Ludbrook has no nancial involvement in Forever Living. The company or its representatives has not

 paid for or endorsed this independent report.