forex white label - is it good for brokers?
TRANSCRIPT
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I S I T G O O D F O R B R O K E R S ?
Forex White Labeling
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The Quick Catchup
White labeling began only a few years back
But a lot of traders & IBs are in already
Particularly
in South East Asia
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So… What is White Labeling in Forex?
Prime Broker
Provides infrastructure & technology
White Label Broker
Retail Brokering(White Label’s brand)
Trader
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Is it like franchising?
Yes, except…
A franchisee uses the parent
company’s brand
A white label uses its own
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Okay.. Is it good for brokers?
Forex is no different from the rest of the world.
There are pros.
And there are cons.
That said, so many top brokers in the world have started off as white labels. Then, there must be something really GOOD about this?
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It’s good, because…
White labeling reduces the cost of entry for new brokers
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It’s good, because…
Variety for traders. Period.
You get customized
Trading conditions
Spreads
Commissions
And more…
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It’s good, because…
Everyone benefited
Prime BrokerGets his share of commissions
White Label BrokerGets customers & commissions
TraderGets the trading conditions he needs
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The downside…
Honestly, the low barrier to entry did a bit of mess here.
Some inexperienced brokers in town
We’re gonna start white label, coz we got enough
clients!!
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But, guess what…
Mismanagement of such white labels causes heartburn to the traders
Providing white label requires knowledge, experience and the capability to run a brokerage.
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Bottom Line
Forex white labeling is here to stay!
It’s great opportunity for brokers at low cost. Just,
Choose the right prime broker
Focus on the quality of customer service
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Go Win the Market!
And get some of this for all your traders and for yourself.
Read this as a blog post at: http://www.cmigroup.co.nz/blog-detail/is-white-labeling-good-for-forex-brokerages.html