forma issue 4
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Forma Issue 4TRANSCRIPT
HITO MAGAZINE / ISSUE 4 / OCTOBER 2011
FORMA
WorldSkills London October 2011 page 1
CONTENTSCOVER STORY
All Aboard
for WorldSkills
PAGE 1
HITO BOARD
Meet Christa - the
New Board Member
PAGE 18
TRoQ
The Process
Gears Up
PAGE 9
APPRENTICE JOURNEY
Louise Duncan
PAGE 20
PERFORMANCE
Government
Endorses HITO
PAGE 10
GATEWAY TO SUCCESS
What’s It All About?
PAGE 22
THE AWARDS
Buy Your
Tickets Now!
PAGE 12
BEAUTY UPDATE
Talking to Industry
PAGE 24
10 24121 22
INCREASING REVENUE
FORMA MAGAZINE | ISSUE 4 | 1
The waiting is over! After nearly
12 months of practice and fundraising
New Zealand’s Hairdressing WorldSkills
champion Laura Simpson is on her way
to London to compete at the International
WorldSkills Competition.
Every two years hundreds of young skilled
people, accompanied by their teachers
and trainers, gather together from around
the world to compete in the skills and test
themselves against demanding international
standards. After more than a decade in
the WorldSkills wilderness, a New Zealand
hairdresser will once again represent
their country at the World’s most exciting,
interactive and inspiring skills competition.
Laura Simpson believes she’s done as much
as she can to prepare herself for London.
“Hairdressing has been my life. I am in the
salon early every morning, and am always
the last person to leave. I’m there everyday,
sometimes until 11pm. I know I just need to
keep practising, practising and practising!”
says Laura.
Laura’s boss Scott Buckingham from Dunedin’s
Scott Base, believes Laura will do New Zealand
proud in London.
“Laura’s dedicated to the cause – there is
no doubt about that. She is doing heaps of
training – she is always in the salon on her
days off and she is here every night. She’s a
lot better than she thinks she is,” says Scott.
Scott believes the success Laura had at the
Global Skills Challenge in Australia was a
great confidence booster for her.
“Laura’s trip to Australia showed her that
she is more advanced than she thought she
was. No one really knows what to expect in
London, but the taste she got in Australia
should put her at ease – she’s definitely got
what it takes,” says Scott.
GLOBAL SKILLS CHALLENGELaura had her first taste of international
competition in July when she competed
against WorldSkills competitors from all
over the World at the Global Skills Challenge
in Wollongong, Australia.
Over 80 competitors from 10 countries took
part in the Global Skills Challenge. In the
hairdressing competition Laura competed
against three other competitors - from
Australia, Jamaica, and Singapore - over
three and a half days.
“On the first day I thought ‘what am I doing
here’. I didn’t feel confident when I saw what
my competitors were doing. But it got better
as the days went on,” says Laura.LAURA SIMPSON
ALL ABOARD FOR WORLDSKILLS
October 2011 London
Getting better is an understatement for
Laura, who won the avant-garde category
and came second overall, scoring 78 points,
5 points less than her Australian competitor.
“The Australian was a machine, a well oiled
machine! Looking at the quality of her work
has inspired me to dig a bit deeper and keep
up with my practice,” says Laura.
Laura’s coach Niq James agrees that Laura’s
experience in Australia was a great way for
her to pit her skills against her competitors.
“Laura showed she has what it takes by
winning one of the disciplines. Competing,
and getting feedback from the judges,
also made her aware of the skill areas
she needed to work on in order to be
competitive in London,” says Niq.
LAURA’S TRAINING REGIMENiq James has been a driving force
behind the campaign to get New Zealand
hairdressing represented at WorldSkills.
“There’s a lack of international competition
work for young hairdressers in New Zealand,
so it’s really important to expose the next
generation of hairdressers to new and
different skills,” says Niq.
With support from HITO, Niq has held
training sessions up and down the country
so trainers can understand and teach
WorldSkills techniques.
More recently Niq has played a facilitation
role with Laura’s training, connecting her to
others who can pass on their knowledge.
“Laura has a really good understanding
across all the disciplines. Over the last
couple of months her training has focused
on fine tuning her skills by working with
different people and soaking up as much
of their knowledge as possible,” says Niq.
Laura has worked with top New Zealand
hairdressers David Shields and Cathy Davys,
both of whom previously represented New
Zealand at the Hairdressing World Cup
(based on the same format as WorldSkills,
but without the age restrictions). Laura has
also worked closely with the Award winning,
and WorldSkills trained, Kylie Hayes.
Niq also arranged a training session with two
visiting hairdressers from Finland, both of
whom had previously competed at WorldSkills.
Laura says she is really grateful for all the
time that people have put into her training.
“In New Zealand WorldSkills techniques
are totally different to the sorts of things
you learn in the salon, and there are only
a handful of people who you can ask for
advice. London is going to be a massive
challenge, so it’s been awesome being able
to spend time learning from people who
know about WorldSkills,” says Laura.
WORLDSKILLS TRAINING BENEFITING OUR INDUSTRYThere is little doubt that WorldSkills training
is already making a difference to the
quality of hairdressing in New Zealand.
This is evidenced by the fact that so many
competition winners have had WorldSkills
training in the last couple of years.
For instance Laura won the best overall senior
stylist at the Otago NZARH competition.
Deniece Bridgeman (formerly Walters), who
came second at the National WorldSkills
Final last year, was named Waikato’s Top
Styling Senior for 2011. Stephanie Winter, who
was third in last year’s National WorldSkills
competition, won the overall apprentice title
at the NZARH Supreme Awards in 2010.
Niq James says the list of competition
winners who have had WorldSkills training
is growing longer all the time.
“Protégé cleaned up at the Wanganui
NZARH comp – they’ve had WorldSkills
training. Kylie Hayes won the Young Talent
Gold award and will be representing New
Zealand at the Wella International Trend
Vision Award in Paris. She had WorldSkills
training,” says Niq.
So why is WorldSkills training making such
a big difference? Niq James says there are
two key reasons. Firstly, the training helps
you look at hair differently – it gives you a
better understanding of the principles of
manipulating and moulding hair. Secondly,
WorldSkills training teaches you how to
compete, and how to win.
“Prior to WorldSkills there was no training
in competition work – those that knew
how to win did, and those that hadn’t been
taught struggled. Now all of a sudden,
when you get taught why you cut a certain
way, and why the hair behaves a certain
way, then you stand more of a chance of
winning. You’re taught how to succeed at
competition work,” says Niq.
“It’s no longer just the same people winning
every year, and that’s great for hairdressing
in New Zealand,” says Niq.
MORE SKILLS = HAPPIER CLIENTSIn less than two years WorldSkills training
has raised the level of hairdressing in
New Zealand. Looking at hair differently,
and understanding why hair behaves like
it does, is resulting in improved work
on the salon floor. Laura’s boss, Scott
Buckingham, agrees.
2
SCOTT BUCKINGHAM (LAURA’S EMPLOYER AND OWNER OF SCOTT BASE) SUPPORTS LAURA 100%.
FORMA MAGAZINE | ISSUE 4 | 3
“The work that Laura is doing day-to-day
with clients, you can just see the benefit
of WorldSkills. Her finishing is just perfect
every time. It’s making everyone in the salon
step up and lift their game. Her skills and
knowledge about manipulating hair
is invaluable to us,” says Scott.
“She’s a very talented hairdresser and
quite an inspiration. Laura smoked her
competition at the NZARH regionals in
Otago. For someone who isn’t even fully
qualified, that’s amazing,” says Scott.
FUNDRAISING PAYS OFFLaura and her team at Scott Base have
really ramped up their fundraising efforts
over the last couple of months.
Scott Base held a silent auction in
September, selling donated items such
as dinners at local restaurants, locally
made jewellery, cruises around Te Anau,
accommodation, and hair products.
Stylists from Scott Base, and Zaibatsu got
together and held a $20 cutting day at
Aoraki Polytechnic. All the money raised
from both events went to Laura’s campaign.
“Laura’s representing her country and the
more people who know about that, and
support her, the better,” says Scott.
GETTING BEHIND WORLDSKILLSTo have your skill included in International
WorldSkills competitions, industries must front
up and make the investment. Traditionally
in New Zealand this has been a problem for
hairdressing, with our inclusion only being
made possible because industries such as
building have subsidised our involvement.
“In the past we haven’t been able to
compete because we haven’t been up to
the standard. Now we are up to the
standard, but there’s a risk that if as an
industry we don’t support it, we may not be
allowed to compete in the future,” says Niq.
Unlike competitors from some of the other
industries in New Zealand, Laura has had to
devote a lot of her time to fundraising.
While it’s important to be involved in fundraising, it shouldn’t come at the expense of time spent training. As an industry we need to do more to raise money so up-and-coming hairdressers can compete internationally. Ultimately, it’s an investment in the future of
our industry,” says Niq.
NIQ THE JUDGETo compete at the WorldSkills finals in London competitors must have their own trainer with them. For Laura, this is Niq.
Niq will also be a judge in London, judging all the competitors creations, even Laura’s. But there’s no chance of rigging things Laura’s way, with a complicated judging system discounting the top and bottom scores, and only counting scores that are within a certain range.
One of Niq’s challenges will be judging against United Kingdom rules and regulations. For instance contestants have to wear gloves when applying colour, have to wear a mask when mixing colour, and it is compulsory to do patch testing.
“Being exposed to other countries standards is a real eye-opener. It’s really useful as regulations in places like England often end up becoming the standard in New Zealand
as well,” says Niq.
WE ARE LOOKING FOR YOU!This year’s Regional WorldSkills competition is being held in Auckland, with the winner being announced at the Industry Awards on 20 November.
Rather than having regional competitions this year, apprentices with WorldSkills training will be able to go to Auckland to compete in the National Competition. The competition includes; ladies colour, cut and blow wave, conversion and men’s cut.
Next year, and every second year after that, HITO will be running regional competitions, with the winners competing at the National Competition.
The winner of this National Competition
will then have the opportunity to represent
New Zealand at the International Finals.
HEALTH, PUBLIC SERVICES AND CARE
Caring
AGRICULTURE, HORTICULTURE AND ANIMAL CARE
Floristry Landscape Gardening
ENGINEERING AND MANUFACTURING TECHNOLOGIES
Engineering
Polymechanics / AutomationMechatronicsElectronicsMobile RoboticsIndustrial Control
Manufacturing Technologies
Manufacturing Team ChallengeMechanical Eng Design CADCNC MillingCNC TurningMould MakingWeldingSheet Metal TechnologyCreative ModellingTransportation Operations and Maintenance Autobody RepairAutomobile TechnologyCar PaintingAircraft Maintenance
CONSTRUCTION, PLANNING AND THE BUILT ENVIRONMENT
Wall and Floor TilingPlumbing and Heating Electrical InstallationsBricklayingPainting and Decorating Cabinetmaking Joinery Carpentry Refrigeration and Air Conditioning Construction Metal Work Plastering & Dry Wall Systems Stonemasonry
INFORMATION AND COMMUNICATIONS TECHNOLOGY
Information Network Cabling IT Software Solutions for Business IT Network Systems
ADMINISTRATION RETAIL AND COMMERCIAL ENTERPRISE
Ladies' / Mens' Hairdressing Beauty Therapy Fashion Technology Confectioner / Pastry Cook Cooking Restaurant ServiceVisual Merchandising
ARTS, MEDIA AND PUBLISHING
Offset Printing Web Design Jewellery Graphic Design Technology
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WORLDSKILLS
2011 LONDON
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WORLDSKILLS
2011 LONDON
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WORLDSKILLS
LONDON
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WORLDSKILLS
LONDON
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At HITO we are looking for new ways to find out what you think.
HITO FORUMS give you the chance to share your thoughts, ideas, opinions and pictures with HITO and to see what others are saying online about qualifications, training. You can even share photos of your work and ask for others to comment.
To kick off the forums, anyone who registers and submits a post to the WELCOME forum before 31 October will go into a prize draw to win:
• An amazing pair of Rusk Swivel Gamma Shears (worth over $400).• One of 3 Essensity packs with 4 products (RRP $127 each) courtesy
of Schwarzkopf
Products in each pack will be: • Essensity Color Shampoo 250ml • Essensity Color Conditioner 200ml • Essensity Color Leave-in Mask 200ml • Essensity Natural Shine Serum 50ml
HITO FORUMS
SPECIAL LAUNCH PROMOTION
FORMA MAGAZINE | ISSUE 4 | 9
TROQ PROCESS GEARS UPGRAEME HALL
By law, HITO is a mandatory stakeholder, legislated standard setter, voice of industry relating to training and qualification developer for the Barbering, Beauty and Hairdressing Industry
NZQA has asked our industry to
review the number of hairdressing
and barbering qualifications
that are on offer. The goal is to reduce
the number of qualifications so that
the education options available are of
high quality and easy for learners and
employers to understand. This process,
which NZQA are calling the Targeted
Review of Qualifications’ (TRoQ), has
designed to be driven by our industry.
Graeme Hall has been appointed by
NZQA to facilitate the project.
Graeme says one of the first things
he noticed about education in the
hairdressing industry was the sheer
number of qualifications on offer.
“There are 67 qualifications in the
hairdressing and barbering sectors,
and I think everyone agrees that is far
too many. This number of qualifications
is confusing for learners and salons,”
says Graeme.
Six of the 67 qualifications are National
Certificates developed by HITO, and the
other 61 are local qualifications delivered
by Private Training Establishments and
Polytechnics.
“From a learner’s point of view, the current
structure is too complicated. There’s no
guarantee that the qualification you come
out with is valued by employers. For salons
it can be hard to figure out what skills
graduates have, and whether the quality
of their education and training is up to
the standard required by the industry,”
says Graeme.
“The TRoQ will help us ensure that
qualifications are relevant to industry
and learners,” says Graeme.
As part of the TRoQ process representatives
from the industry are defining the roles that
exist across the hairdressing and barbering
industries.. Once this is complete, the focus
will be on defining the skills required for each
role, and ensuring qualifications are available
that contain these skills.
A Governance and Advisory Group has
been established which is made up of
14 delegates from different stakeholder
groups. A Working Group has also been
established to undertake the detailed
work. The Working Group is made up
of a HITO representative, two education
provider representatives, and two industry
representatives.
“We want the Groups to confirm what the
roles are in the industry. Once we agree on
the roles, the next step will understand the
knowledge and competency requirements
contained in these roles,” says Graeme.
The Governance and Advisory Group have
met twice (on 29 August and 28 September).
At the 29 August meeting NZQA gave a
presentation outlining a process to follow.
The second meeting was more focused
on the composition of new qualifications.
Graeme says that the main outcome of
this process will be industry agreeing to
a compact set of qualifications that align
strongly with the respective roles.
A report will also be presented to
NZQA defining the agreed structure for
hairdressing and barbering education and
training in New Zealand.
“There could be a recommendation for
the number of qualifications on offer to
reduce to below ten,” says Graeme. “It may
be possible for local providers to adapt
their programme to meet the qualification
requirements while also best reflecting
their community’s needs,” says Graeme.
Once the overall proposal is approved
by NZQA, the new qualifications will
be developed.
Graeme believes the TRoQ process is a
great opportunity for the hairdressing and
barbering industries to shape the future of
education and training.
“It’s a fantastic thing for industry to be part
of. The outcome will be better for industry
because it will produce what employers
are after. It will be better for learners as
they will graduate with qualifications
valued by industry,” says Graeme.
People wanting to give feedback into this
process can pass on their comments
through HITO at [email protected] or
submit feedback through the HITO
website forum at www.hito.org.nz/forum.
You are also able to contact Graeme
directly ([email protected])
and can view documents that have been
created through the process at
www.hairtroq.org
10
GOVERNMENT REPORTS ENDORSE
HITO’S APPRENTICESHIP MODEL
The recently completed NZQA
External Evaluation and Review (EER)
concluded that NZQA are ‘Highly
Confident’ in the performance of HITO.
It found that HITO has a long-established
knowledge of the hairdressing industry,
good engagement with stakeholders, and
robust tendering and monitoring processes.
The review found that ‘training arranged
by HITO is supported by the industry and
is effective because trainees complete
qualifications quickly and salon owners
have well-trained staff’.
The review also states that ‘the National
Certificate in Hairdressing (Professional
Stylist) is the hairdressing industry recognised
qualification. Employers and trainees appreciate
the lift in standards that comes with staff
gaining this qualification, which results in
measurable improvements to salon profits’.
The release of the 2010 Education Performance
Indicators by the TEC is further proof that HITO
is delivering for learners, salons, and industry.
In 2010 HITO achieved a 68% programme
completion rate, and a 96% credit completion
rate. In the industry training sector only
three ITOs had a higher completion rate, and
only six had a higher rate of programme
completion. Compared to education
providers HITO’s results are even better.
Overall, Universities achieved a level 3 and
4 qualification completion rate of 41%, and
Institutes of Technologies and Polytechnics
achieved a level 3 and 4 qualification
completion rate of 52%.
HITO CEO Erica Cumming says the results
are a vindication of HITO’s apprenticeship
training model, which uses a combination of
off-job learning through education providers,
and real-life learning in a salon.
“Our level 4 national hairdressing qualification
is strongly endorsed by salons and learners.
It is the essential qualification for our
industry,” said Erica.
“Research tells us that apprentices value
both the qualification they receive from
HITO, and the skills they learn along the way.
While there is always room for improvement,
these reports show that completing the
qualification is very important to apprentices.
The reports also show that HITO and salons
are doing a great job supporting apprentices
so that they can achieve,” said Erica.
TWO REPORTS RELEASED BY THE NEW ZEALAND QUALIFICATIONS AUTHORITY (NZQA) AND THE TERTIARY EDUCATION COMMISSION (TEC) CONFIRM THAT THE NZ HAIRDRESSING ITO (HITO) IS ONE OF NEW ZEALAND’S TOP PERFORMING TERTIARY EDUCATION ORGANISATIONS.
“RESEARCH TELLS US THAT APPRENTICES VALUE BOTH THE QUALIFICATION THEY RECEIVE FROM HITO, & THE SKILLS THEY LEARN ALONG THE WAY”
FORMA MAGAZINE | ISSUE 4 | 11
(all levels of study)
TRAINEE ETHNICITY
LEVELS OF STUDY
TRAINEE AGE
“OUR LEVEL 4 NATIONAL HAIRDRESSING QUALIFICATION IS STRONGLY ENDORSED BY SALONS & LEARNERS. IT IS THE ESSENTIAL QUALIFICATION FOR OUR INDUSTRY”
(all levels of study)
European 80%
Maori 13%
Pacific 2%
Other 5%
Levels 1 & 2 0%
Levels 3 & 4 100%
Levels 5 & above 0%
17 years & under 9%
18 - 19 29%
20 - 24 46%
25 - 39 13%
40 years & over 3%
12
THE PAST REMEMBER THE AWARDS FROM THE PAST?
FORMA MAGAZINE | ISSUE 4 | 13
COME AND JOIN
The 2011 industry awards are back and this time we’re touching down in the Auckland domain.
HITO, Kitomba and the NZARH have come together again and we will be hosting the training and business awards for New Zealand on 20 November at the Auckland War Museum.
Tickets are $145 per person. You can register and pay online now.
Payment by credit card or Paypal only.
THE FUTURE WAITS FOR NO ONEBOOK YOUR PLACE NOW
REMEMBER THE AWARDS FROM THE PAST?
14
AWARDS WINNER UPDATEI
n the last Forma we profiled two of last
year’s Award winners – Apprentice of the
Year Emily Frew and Jasmine McBeth
Scholarship recipient Moana Riddell.
This edition we turn our attention to 2010
Tutor of the Year Chris Lethbridge and
2010 Training Salon of the Year owner
Diana Beaufort. CHRIS LETHBRIDGE
Two thousand and ten HITO Tutor of the
Year Chris Lethbridge says that winning
the Award has reinforced to her that
she’s on the right track.
“It’s given me more confidence as it’s helped
confirm that what I was doing was effective,”
says Chris.
Chris says that the process of applying
helped make her a better tutor.
“The application process made me reflect on
so many things. A lot of stuff came out of it
that I’ve been able to work on. That’s one of
the reasons I encourage everyone to apply
– it’s not about you, but it’s about what you
are doing and how it is impacting on your
students,” says Chris.
Chris knows that winning the Award has
raised her profile amongst hairdressing
educators.
“Winning has made me lift my game.
Other tutors are watching what I am
doing so I am definitely more aware of my
rationale for doing things a certain way,”
says Chris.
As a consequence of winning Chris has been
asked to present an hour long workshop at
a hairdressing educator’s conference.
She will be presenting on one of her latest
educating tools – ‘India’s Journey’, which
follows the learning journey of fictitious
first year student ‘India’.
“It follows India’s journey from being a brand
new student or apprentice to a professional
and customer focused hairdresser. It does
this by using scenarios that young people
entering our industry easily identify with.
It’s only early days but India’s Journey
seems to be working well – my students
are always asking for updates on India’s
progress,” says Chris.
LEARNER JOURNEY THE FOCUS FOR WINNING TUTOR
“IT’S GIVEN ME MORE CONFIDENCE AS IT’S HELPED CONFIRM THAT WHAT I WAS DOING WAS EFFECTIVE”
FORMA MAGAZINE | ISSUE 4 | 15
REDS TRAINING KEEPS GETTING BETTER
It was a case of second time lucky for 2010
Training Salon of the Year Reds Hairdressing.
Reds Hair owner Diana Beaufort was a
finalist for the same Award in 2009, but missed
out to Spectra.
Diana says that in both 2009 and 2010, the
application process led to improvements in
her business and its approach to training.
“The process of applying makes you closely
scrutinise all aspects of your training
programme and leads to a better overall
understanding of your business,”
says Diana.
“To excel at something you need to continually
fine tune your methods. The application
process makes you analyse these and question
what is working and what needs to be
developed further,” says Diana.
“We learnt so much from the application
process in 2009. It helped us improve our
training programme and become more
structured,” says Diana.
Diana says Reds’ training plan is now a lot
clearer, and the team have their individual
training plans prepared well in advance.
This means they are well prepared and
have a clear career path.
The one constant is Diana’s firm belief
that good training is pivotal to running
a successful salon.
“The strengths of your team are any
businesses biggest asset. The more time and
energy you invest in building a strong team,
the higher return you can expect on your
business. Your training systems need to be
clear and effective,” says Diana.
Diana says the main thing to keep in mind
when training Generation Y is to keep your
team passionate and motivated while still
retaining the structure and clear vision.
“I want to provide a supportive environment
that challenges individual team members to
excel, achieve and become successful in their
own right,” says Diana.
“Winning the Award has helped get greater
buy-in from our team. They are proud to be
part of a highly successful salon,” says Diana.
“WINNING THE AWARD HAS HELPED GET GREATER BUY-IN FROM OUR TEAM. THEY ARE PROUD TO BE PART OF A HIGHLY SUCCESSFUL SALON”
Winning has helped build Reds reputation
of being a great salon in which to develop
your skills. This has been great for both
recruitment and attracting new clients.
“Winning has helped me attract really
great staff. All my team are amazing and
my new recruits are no exception.
My team understands the expectations
I have and they all rise to the challenge
willingly,” says Diana.
“Recruitment has become a lot less stressful
as potential team members now approach
me” says Diana.
Diana’s prize money is contributing to
something she has always wanted to
do – train at the Sassoon Academy.
“In October I’m attending an advanced
cutting course at the Sassoon Academy in
London. I’m really excited to keep pushing
my own boundaries, and I can’t wait to share
what I learn with my team,” says Diana.
DIANA BEAUFORT
16
PROTEGE1. HILTON DEWES Maelstrom, AucklandMentor: Kate Henry, Me salon
“What I love about hairdressing is creating
something and being able to make people
feel good about themselves. I know I should
choose between colouring and cutting
but I love both – cutting because you can
create shapes and colouring because it’s fun,
changeable and creative.
“I love working at Maelstrom Hairdressing
because it has a great relaxed feel to it. I get
fantastic training from my seniors. Without
Maelstrom I wouldn’t be here today.”
2. JODI PULLAR Blue Cactus, WellingtonMentor: Mana Dave, Blaze
“I am originally from Dunedin and made
my way to Wellington almost six months
ago. My mum is owner/operator of ‘Do
Hairdressers’ in Dunedin – so I guess you
could say hairdressing is in my blood! Being
in the very early stages of my apprenticeship
I’m learning something new every day
and being part of a large team there is no
shortage of amazing opportunities that
come my way.
“Hairdressing is such a unique industry
and one that I am so proud to be
representing. The abundance of talent within
the industry is inspiring and it only motivates
me to be the very best I can be.”
3. LAURA WILLIAMS Jan Waite Hairdressing, AucklandMentor: Sasha Lenski, Bettjemans
“I have been hairdressing for 15 months and I
love hairdressing for its ever-changing trends
– how hairstyles can be re-invented and how I
can create my own interpretation of them.
“I am passionate and hungry to learn and I
involve myself in competitions and photo
shoots – whatever comes my way. I also love
the buzz I get when my clients leave the
salon feeling fantastic, happy and confident.”
4. KALEB PRITCHARD Blaze, AucklandMentor: Jock Robson, Dharma
“I have been hairdressing for three years and
I love so many things about it: hanging with
people, making clients look cool, creating,
competing, being part of my BLAZE team,
growing as a young stylist … and the girls!”
2011 MENTORS
642 53
MENTORS | 1 Kate Henry | 2 Mana Dave | 3 Sasha Lenskl | 4 Jock Robson | 5 Mobeen Bhikoo | 6 Jaimee Smith
EACH FINALIST GETS:•Flightsand
accommodation
to Auckland
•Professional
photoshoot
• L’OrealProfessional,Kerastase,Matrix,
Pureology and Redken products
• FinalphotopublishedintheSummer
issue of TRADE
• NextGenerationHairExpopasses
for Sydney 2012
THE WINNER GETS ALL THAT PLUS:• Thecoverofthesummerissue
of TRADE
• Flightsandaccommodationforone
to Sydney for Hair Expo 2012
The winners will be announced on November 20, at the 2011 Industry Awards in Auckland.
WHAT YOU CAN WIN!
1
AS SOON AS THE SECOND PROTÉGÉ COMPETITION WAS LAUNCHED THE ENTRIES STARTED ROLLING IN. THE QUALITY WAS FANTASTIC, WHICH MADE OUR JUDGES’ JOB A LOT HARDER. BUT THEY SOLDIERED ON AND MANAGED TO SETTLE ON SIX
FINALISTS, EACH OF WHOM WERE THEN PAIRED WITH ONE OF OUR SIX MENTORS AHEAD OF D-DAY IN NOVEMBER.
FORMA MAGAZINE | ISSUE 4 | 17
COMPETITION 2011
5. BEN WILLIAMS Willis York, Wellington Mentor: Mobeen Bhikoo, Stephen Marr
“I’m a 24-year-old dad who has been
hairdressing for about the last three years. I
kind of stumbled into the career choice but
wouldn’t change it for the world. I love to have
the freedom and skill to be able to create!”
“I’m in a great salon up in Wellington with
very skilled people who will no doubt help
me out along the way!”
6. SOPHIA STACE Get Funk’d, WellingtonMentor: Jaimee Smith, Zaibatsu
“I have been hairdressing since November
2009 and it’s the perfect job for me in every
aspect. As a creative person, I enjoy being
able to put forward my ideas and watch them
come to life in front of me.”
“There’s a strong feel-good factor in the
job too – nothing quite beats the feeling of
knowing you’ve made someone feel great
about themselves!”
2011 FINALISTS
4
2
5
3
6
FINALISTS | 1 Hilton Dewes | 2 Jodi Pullar | 3 Laura Williams | 4 Kaleb Pritchard | 5 Ben Williams | 6 Sophia Stace
1
HIGHLY COMMENDED GOES TO...• JordynMcLachlanfromWillisYork,Wellington
• NicolaWhitefromNVHair,Hamilton
• KylaSmithfromMiltonAndrews,HavelockNorth
• DavidIssacsfromHouseofHair,Gisborne
• ValeriaLenskiafromBettjemans,Auckland
For everyone who didn’t make the cut, keep an eye on who wins and learn from it – and enter
again next year!!
18
Twenty-four year old Christa Rowling
is the newly elected employee
representative on the HITO Board.
Christa started her apprenticeship at
Bambazonke Hairdressing in Wellington
three years ago. Prior to that Christa
completed a one year hairdressing course
at NMIT. Christa is currently preparing to
sit her two final unit standards.
Christa’s passion for training motivated her to put her name forward for the HITO Board.
“Continually training is really important. You need to constantly up-skill, and keep up with the trends and fashions. I get involved in any training I can get my hands on. I did a few sessions at Hair Expo last year, and have just sat the Redken colour certification test,” says Christa.
Once she completes her apprenticeship, Christa has identified HITO’s Advanced Cutting and Management qualifications as things she would like to pursue.
“Governance is something totally new for me. It’s a bit of a challenge, but I am looking forward to getting my head around some strategic issues, and learning some new skills,” says Christa.
Christa has identified two key issues that she would like to advocate for on the HITO Board – retaining the final units and helping make the support apprentices receive in their salon more consistent nationwide.
Christa says completing the final units proves that you have what it takes to work in a real salon.
“The final units show you can go above the base level and come up with something fashion-forward which is at a whole other level. To succeed you have to manage your time, treat your clients exceptionally well, be creative and push your boundaries.”
“With the Targeted Review of Qualifications (TRoQ) going on it’s really important the final units are kept. All your other assessments take place in the classroom, but the final units are about real life. If there weren’t final units then you wouldn’t be pushed, and there wouldn’t be the motivation or encouragement to do something unique,’ says Christa.
Christa believes the final units allow people who have done a full time course show that they can cut it in a real salon.
“There’s a huge difference between the skills you learn doing a full time course and what you learn in an apprenticeship. Client interaction is really important, and it’s something you just can’t learn in a classroom. The final units prove that you have the skills and can provide clients with exceptional service,” says Christa.
Christa believes a key challenge facing industry is ensuring apprentices get consistently high levels of training and support in their salon.
“The support apprentices get varies greatly from salon to salon. Some salons are amazing, but others leave apprentices to fend for themselves. I’d love to see a standard outlining the level of support apprentices are entitled to,” says Christa.
Prior to starting her course at NMIT as a 21 year old, Christa studied Psychology and Sociology at Otago University.
Sickness meant she had to take a break from her study, and during this time a career in hairdressing emerged as something that would combine her three interests- science, creativity and people.
“At school I was a real nerd, and petty much made to go to university. I had done science right through school, and people thought I would become a doctor or something. But I am also really creative, and a real people person – people fascinate me. Hairdressing is perfect for me,” says Christa.
HITO BOARD EMPLOYEE REPRESENTATIVEWELCOME TO CHRISTA
CHRISTA ROWLING
“YOU NEED TO CONSTANTLY UP-SKILL, & KEEP UP WITH THE TRENDS & FASHIONS. I GET INVOLVED IN ANY TRAINING I CAN GET MY HANDS ON”
20
APPRENTICE JOURNEYS
LOU
ISE
DU
NC
AN
FORMA MAGAZINE | ISSUE 4 | 21
Louise Webb learned the hard way the
importance of triple checking that your
final assessment models are prepared
to go along with the look you have planned.
Louise failed her final assessment at her first
attempt because on the day her colour model
refused to have her hair cut. This was despite
her model coming in for two consultations
prior to the assessment, including viewing
sketches of the cut Louise had planned.
To prepare for her final assessment Louise
stuck pictures and descriptions of the looks
she was going to create on the back of her
salon, and studied them whenever she could.
“I got inspiration by looking through
magazines and I even subscribed to Fashion
TV to see the latest styles. My final looks
were a team effort though– I got great
feedback from my work mates”.
At the end of the day Louise says that if
you have prepared well for your final
assessment, and have thought it through,
you will do fine.
“I was really quite nervous, but once you
are in there, it was kind of like a normal day
in the salon. Just focus on your timing and
it all flows from there”.
Louise was the 2009 recipient of the
Jasmine McBeth Memorial Scholarship,
and used some of her scholarship to attend
Sydney’s Hair Expo.
“Hair Expo was amazing. I just soaked it all
up, attending as many workshops as I could,
including ones on colour, hair-ups and cutting”.
In 2009 Louise entered the NZARH
photographic competition and the L’Oreal
Colour Trophy. She says these were great
opportunities to learn more about photo-
shoots, especially how to achieve contrast
with lighting.
Louise’s future goals including getting involved
in more competitions, strengthening her client
base, and completing HITO’s Train the Trainer
and Advanced Hairdressing Limited Credit
Programmes.
LOUISE DUNCAN(nee Webb)
“IT WAS KIND OF LIKE A NORMAL DAY IN THE
SALON. JUST FOCUS ON YOUR TIMING & IT ALL FLOWS FROM THERE”
LOUISE TAKES HER QUALIFICATION FURTHER WITH POSTGRADUATE COURSES.
22
GATEWAY TO SUCCESS
GATEWAY UNIT STANDARDS YEAR 1 HAIRDRESSINGUnit Standard 21935: Maintain order and supplies for a commercial hairdressing salon
Unit Standard 21936: Prepare the client for hairdressing services in a commercial salon
Unit Standard 21937: Assist a stylist in a commercial hairdressing salon
Unit Standard 21938: Apply communication skills in a commercial hairdressing salon environment
Unit Standard 21939: Demonstrate knowledge of fashion trends in relation to hairstyling
Unit Standard 21940: Demonstrate knowledge of workplace requirements for employment in a commercial hairdressing salon
Unit Standard 21941: Under supervision prepare the hair for hairdressing service
• Gateway units are now available for Barbering too.
In the six years since it was launched
the Gateway programme has helped
hundreds of young New Zealanders
kick start their hairdressing careers.
Gateway allows senior secondary students
in Years 11, 12 and 13 to undertake structured
workplace learning across a range of
industries in New Zealand, while continuing
to study at school. Students spend up to
two days a week in a salon, learning skills
and undertaking unit standards that can
be credited towards NCEA.
HITO has specifically designed eight unit
standards that Gateway students can
undertake while working part time in salons
(see the green box). These can be used
towards gaining the National Certificate
in Salon Support.
HITO CEO Erica Cumming believes the
Gateway programme has been very
successful for the hairdressing industry.
“Gateway allows school students to
experience hairdressing and see if it’s right
for them. Many of our top apprentices got
their first taste of our industry through
Gateway. When Gateway students go
on and do their apprenticeship they know
what it’s going to be like working in a salon,
and they know what’s expected of them.
This sets them up for success,” says Erica.
Some students quickly work out that
working in salon is not for them, and Erica
believes that this also demonstrates the
success of the Gateway programme.
“It’s better to discover that something isn’t
right for you when you’re at school. Finding
out early gives you time to come up with
another game plan, rather than beginning
an apprenticeship that you are not going to
finish, or doing a course and racking up a
student loan,” says Erica.
“GATEWAY ALLOWS SCHOOL STUDENTS TO EXPERIENCE HAIRDRESSING AND SEE IF IT’S RIGHT FOR THEM. MANY OF OUR TOP APPRENTICES GOT THEIR FIRST TASTE OF OUR INDUSTRY THROUGH GATEWAY”
FORMA MAGAZINE | ISSUE 4 | 23
RENEE SPICERFirst Year Apprentice
Seventeen year old first year apprentice
Renee Spicer has been working at
Christchurch’s Botticelli Hair for two years.
When she was 15 she got a part time job in
the salon, and found out about the Gateway
programme the following year when she
went to Hagley Community College. Renee
quickly made up for lost time, and was
able to complete all the eight Gateway unit
standards in her Year 12.
“On top of my school work I was doing 20
hours a week in my salon. Being able to pick
up so many unit standards gave me a real
head start when I started my apprenticeship
this year,” says Renee.
“I went into my apprenticeship knowing that
I enjoyed working in a salon environment,
and knew I could pass the units. Gateway
was a real confidence booster.”
“I have a full-on life outside the salon,
and this year has been really jumbled up
because of the earthquake. Getting my
Gateway unit standards before starting my
apprenticeship has definitely made it a lot
easier to get through the workload,”
says Renee.
MOANA RIDDELL2010 Jasmine McBeth Memorial Scholarship Recipient
As soon as second year apprentice Moana
Riddell finished her Gateway placement at Hair
Scene Hair and Beauty, she signed up
as a HITO apprentice.
“I did Gateway in Years 12 and 13, and it really
set me up for my apprenticeship. It made my
first year easier because I knew how the salon
worked, and what my role was. I was ready for
it and I was prepared,” says Moana.
Moana says that Gateway provides a great
insight into whether you suit working in a
certain career.
“It works both ways - my friend was really
interested in child care, but after doing
Gateway she realised it wasn’t the career
for her,” says Moana.
According to Moana, one of the criteria
for being a Gateway student is having
good grades.
“I was in the salon one day a week for 20
weeks, so I really needed to apply myself
when I was back at school. Otherwise you
quickly fall behind,” says Moana.
Earlier this year Moana represented HITO at a
Gateway Coordinator Conference at SkyCity.
“It was great being able to talk to Gateway
Coordinators about my experiences and how
Gateway set me up. I am a big fan of Gateway
– it’s such a great way to find out whether
what you think you want to be doing is right
for you,” says Moana.
MARY-ELLEN ORCHARD2009 Apprentice of the Year Regional Winner
Mary-Ellen Orchard was one of the first
students at her secondary school to
undertake Gateway.
“I knew I loved hairdressing, and Gateway
gave me a taste of what it would be like in the
industry. It’s a great way to see if a career in
hairdressing is for you,” says Mary-Ellen.
For her placement Mary-Ellen spent half-a-day
a week for a year working at a salon.
“Doing Gateway gave me the chance to
get to know clients and build a rapport
with them. Being in the salon meant I was
always learning how to do things - by the
end of my Gateway I was applying colour,
doing treatments, and selling retail,’ says
Mary-Ellen.
Another benefit for Mary-Ellen was finding
out more about how apprenticeship training
was structured.
“I got to be a hair up model for the apprentice
at the salon I was at. As well as studying
what was being done to my hair, I also got
to familiarise myself with the polytech,”
says Mary-Ellen.
“My personal view is that if you have done
Gateway, it shows you are committed to the
industry and focused on turning your passion
into a career,” says Mary-Ellen.
Mary-Ellen is now the main trainer at her
salon, and is enjoying working with the salon’s
Gateway student and getting her up to speed!
HITO UPDATE
hito.org.nz HITO FORUMSgot an opinion?
T he HITO Constitutional Working
Group is on track and planning
extensive consultation over coming
months.
HITO’s constitutional working group
comprising representatives from
hairdressing, beauty and barbering,
have now had two meetings, at which
agreement has been reached on a series
of principles and new recommendations
in response to concerns raised at last
year’s HITO’s AGM. Members of the group
are excited at the overall direction that is
being proposed, and will be presenting
their recommendations to the HITO Board
at its meeting at the end of August.
The working group is recommending an
extensive consultation process with all
stakeholders on these proposals, which
will include a series of fora in October,
followed by a formal proposal and draft
constitution for feedback by November.
This will be followed up by further industry
fora, with final recommendations presented
at the end of November, providing a further
three months for consideration prior to
AGM papers being circulated in February.
The working group is committed to
delivering solutions that address all of
the industry’s concerns, while providing a
framework for HITO’s future development
and growth.
For more information and comment,
contact Erica Cumming,
HITO Chief Executive
(04) 499 1180
BEAUTY UPDATEA s you will now be aware from the
regular articles in this magazine, HITO
is the standard setting body for the beauty
industries and is committed to working
with the sector to ensure that there are
qualifications that meet the needs of industry.
It was great to meet a number of you at the
Beauty Expo and to talk to you about your
industry and where things are at in terms
of training. Thank you to those of you who
contributed to the survey that we were
doing. The survey covered two different
groups, trainees and people currently
engaged in the beauty industry.
Some of the findings for the trainees
were as follows:
• Themajority(78%)ofthetraineesfound
that they had received relevant training
for the future career,
• Mostofthetraineesfeltthatitwouldhave
been useful to be working and training at
the same time (81%),
• 90%ofthetraineesfeltthattheywould
be ready to start work as soon as they
finished their course, and
• Threequarters(75%)ofthetrainees
thought that they would need more
training when they started work.
This summary identifies that the trainees
have a generally high level of confidence
in the course that they are undertaking
and believe that they will have the skills to
start work as soon as they finish training
but generally recognise that they will need
to have additional training when they
commence work.
• Almostthreequarters(74%)ofthepeople
interviewed stated that they had worked
in other industries before they started in
the beauty sector,
• Ahighproportionofpeoplethoughtthat
new graduates did not have sufficient
skills to be work ready (69%),
• Themajorityfeltthatemployersneed
to provide extra training for new
graduates (86%),
• Halfofthosewithintheindustryfelt
that the current training model was
not meeting industry needs, and
• Mostfeltthattheindustrywouldbenefit
from having workplace based learning.
In summary, the survey results identified
that while the trainees are confident in
their skills when graduating, there was less
confidence expressed from those in the
industry. However these people did agree
that training should continue on the job
and that there was a potential place for
workplace based learning.
The survey also identified that from the
people who completed the survey that
there is a high level of commitment to
on-going training with more than 85%
of these people participating in training.
All but one respondent felt that continued
training was important in the industry.
This is very positive for the industry and
indicates that there is a positive outlook
on the future of beauty in New Zealand
and a recognition that training never stops
no matter how long you have been in the
industry, especially as technology and
products continue to change.
As a further way to engage with the beauty
sector, HITO has embarked on the largest
research of the beauty businesses ever to
be done.
To begin this process HITO downloaded all
of the ‘salon/clinic’ names from the yellow
pages and started a database.
We also went into as many salon
websites as are available to find out a
little more about each salon. To date we
have a database of almost 1300 salons
around New Zealand who we will now
look to visit to gather a little more
specific information.
Thank you to those who have had time
to meet with HITO. This has given HITO a
more in-depth understanding of the beauty
industry and accurate contact details of
salons around the country.
Some of the questions that HITO asked
were around the structure of the businesses
and current training focus. HITO will be
able to provide you with training related
information as
well as engaged with the development
of qualifications for the beauty sector.
Next year there is to be a review of all of the
beauty related qualifications which include
a review of national qualifications and
programmes that are being delivered by
training providers. For this to be of value to
all in the industry it will be vital for you, the
people in the beauty industry to engage with
the process and provide your feedback on
what qualifications you want in the industry.
Further information will be available later this
year to help inform you how you can engage
and provide your feedback directly into
this process.
Congratulations on the recent Beauty Expo
and the Beauty Awards. This was a great
event and chance to recognise people and
businesses committed to the betterment
of the beauty industry.
Jaye Clark Jacqui Pfahlert Pip Mirrielees Eleanor Harford
26
In July, HITO went to the NZBeauty Expo
held in Auckland. We talked to lots of
people involved in the industry, and
learned a lot. As part of our visit, we asked
people to participate in a quick survey about
training in the beauty industry. We hoped
this would give us some insight into views
on current and future training for beauty.
The responses we got were really useful and
a short summary is included below. The full
report will be available on the HITO website.
We believe these results indicate
that On Job Training could be an
option to explore for the beauty
industry. There also seems to be a need to
talk about the skills required for a therapist,
and how best these can be obtained.
Exploring ways that students could enter
the beauty industry directly from school, or
at least have an experience prior to full-time
training also seems like something we could
investigate.
We’ll be digging into these issues (and more)
with the beauty industry as we contact every
salon individually over the coming months.
The Targeted Review of Qualifications (TRoQ)
for beauty is coming up in 2012, so that will
provide an opportunity to consider what
the industry want and need from training
and qualifications.
TALKING TO THE BEAUTY INDUSTRY
BEAUTY EXPO 2011 SURVEY
WHAT DOES THIS MEAN FOR HITO?
RESPONDENT ROLE IN BEAUTY INDUSTRY
WHO DID WE TALK TO?
Other 27%
Therapist 24%
Salon owner 23%
Trainee 21%
Salon manger 5%salon owners, managers, sales reps & more
FORMA MAGAZINE | ISSUE 4 | 27
DO YOU HAVE THOUGHTS ON ANY OF THE ISSUES RAISED HERE? TALK TO US! JOIN THE HITO FORUM –WWW.HITO.ORG.NZ/FORUM
THOUGHTS?
WHAT DID TRAINEES HAVE TO SAY?
WHAT ABOUT PEOPLE WORKING IN THE INDUSTRY?
50%80%90%most
every
no
90%
10%
60%
70%
86%
50%
90%
of trainees didn’t think they had a lot of options when choosing where to train
thought learning on the job would be useful
thought they would be ready to start work when their course finished
had decided to train because they had always been interested in the beauty industry
trainee thought it would help students who wanted to work in the industry to be able to do a small amount of work experience while at school
trainees had beauty suggested as a career by a career advisor or parent
were training at work
did not think graduates directly from courses would be work ready
thought employers would need to provide extra training to recent graduates
didn’t think that the current training model was meeting industry needs
thought the industry would benefit from On Job Training
were in a course
only
were with private providers
28
BEAUTY MAPPINGI
n 2009 HITO was granted coverage for
the beauty industry. Since then, as well as
ongoing work reviewing and developing
qualifications, we have been busy getting
out and talking to the industry. In 2010
HITO commissioned research to ask
stakeholders about the future of beauty
training. Based on this, HITO developed
a Strategic Training Plan, which is a high
level framework for how we could meet
those needs.
In June this year we went to the Beauty
Expo in Auckland, and did some face-to-
face surveying of a wide range of people
involved in the industry (you can read a
summary of the results in this edition of
Forma). That information was really useful
in helping us narrow down some
of the things HITO will start work on.
It is very important for us to know exactly
who we are talking to in the beauty industry,
and what their training needs are. We have
developed an initial database of salons/
clinics from around NZ, and have populated
this with basic details like location and
key contact details. We are also searching
websites and adding the information we
find on the services provided. Now we
have a much better idea of what we mean
when we talk about the beauty industry
in New Zealand!
However, knowing where people are is
not enough. We want to know more
about beauty clinic owner’s training needs.
That is why HITO employed four beauty
relationship managers to talk to clinic
owners face-to-face about their business and
its training needs. The beauty relationship
managers will be led by Jaye Clark, the
beauty representative on the HITO Board.
They will be collating information about
each business, including their business
scope, future direction, and preferred
training options.
The face-to-face visits will be completed
within the next 3 months so that a
report can be prepared and released in
December. This information will allow us
to engage directly with employers in the
beauty industry, and help us understand
where future trainees are located. It will
also feed into the NZQA review of beauty
qualifications planned for next year.
“IT IS VERY IMPORTANT FOR US TO KNOW EXACTLY WHO WE ARE TALKING TO IN THE BEAUTY INDUSTRY, & WHAT THEIR TRAINING NEEDS ARE”
WATCH OUT FOR SOME OF THAT INFORMATION IN THE NEXT FORMA!
PREPARING YOUR WORKPLACE FOR AN EMERGENCY
How do you stay in business in
the event of an emergency?
How do you access data about
your staff, customers and suppliers in
order to keep operating and maintain
business continuity?
IT IS ESSENTIAL TO PLAN TO PROTECT A BUSINESS FROM THE IMPACT OF AN EMERGENCYEmergencies
include fires,
earthquakes, floods,
storms and pandemic illnesses. Each of these emergencies has occurred in New Zealand,
and each of these emergencies has the potential to have a devastating effect on a business.
The Health and Safety in Employment Act 1992 requires an employer to plan for an
emergency situation. Employers must have procedures in place to deal with emergencies
and ensure that employees are well informed about these procedures. Emergency procedures
need to be specific to a workplace and directly relate to the work being performed. For
example, a workplace that has hazardous substances on site requires specific procedures
in place for managing any risks arising from hazardous substances as well as general
emergency procedures.
Employers should keep backup files of
all essential information in case they
cannot re-enter the workplace
after an emergency to retrieve
documentation. This was a lesson
learned from the earthquakes
in Canterbury when some
employers did not have staff
contact details in order to check
their immediate safety and
wellbeing, and businesses were
unable to resume normal work
because they could not access
their paperwork.
The Department of Labour and
the Environmental Protection
Authority have designed a set
of simple forms to help you identify
and manage your emergency
procedures. The templates cover:
• Fire
• Chemicalspills
• LPGgasleaks
• CPR
• FirstAid
• NaturalDisasters
There’s space for you to write down:
• Essentialphonenumbers
• Wardennamesandcontact
details
• Firstaiders’names
• Firefightingequipment
locations
• Whotoreportincidentsto
There’s a set that most workplaces
can use www.epa.govt.nz/
publications/erma-flip-chart.pdf and
a specialised set of forms for farms
www.epa.govt.nz/Publications/
Emergency-flip-chart-farms.pdf.
Simply:
• Downloadandprintasmany
templates as you need
• Togetherwithyouremployees,
work out the most appropriate
procedures and who should
have responsibilities
• Ensurethatallemployees
know about your emergency
procedures, including where you
will keep this information, and
where emergency equipment
is stored.
For further information to help you prepare emergency procedures, crisis management and continuity planning for your business
visit the Ministry of Civil Defence and Emergency Management at www.civildefence.govt.nz/memwebsite.nsf/wpg_URL/Being-Prepared-How-to-be-prepared-in-your-business-Index?OpenDocument and Business.govt.nz www.business.govt.nz/managing/implementing-health-and-safety/crisis-management
HITO doesn’t endorse the use of any particular emergency kit but recommends that you have one.
FURTHER INFORMATION
FORMA MAGAZINE | ISSUE 4 | 29
30
For the second year running, Servilles Academy of Hairdressing has been
awarded Education Organisation of the Year at the annual Schwarzkopf Professional Hair Expo Awards in Sydney.
Since its establishment in 1993, the Servilles
Academy of Hairdressing has provided the
industry with more than 1800 highly-skilled
graduates. This new confirmation of the
academy’s excellence is expected to
attract students from all over the world.
In addition to its roll of New Zealand
students, the academy currently has
students from Australia, Russia, Singapore,
United Kingdom, China, Thailand and India.
“Winning last year was fantastic, but winning
again this year really confirms that we’re doing
things right”, says Paul Serville from Sydney.
“Turning raw potential into superior stylists
is my greatest passion. I’m hoping that this
win and the healthy Australian dollar will lure
more talent across the Tasman to train at our
Academy in Auckland.”
The Schwarzkopf Professional Hair Expo
Awards, now in its 26th year, is widely
recognised as the most significant award
event in the Australian and New Zealand hair
industry. It acknowledges excellence in all
aspects of the industry, from creative talent
and salon design to technical achievement
and business management.
Servilles Academy General Manager, Sharee
Cawley, believes that the academy’s recent
move into three-level Queen Street premises
has raised the bar in the hairdressing
education market: “The new location has
given us 2725 square metres of floor space,
including a computer lab, photo studio and
an auditorium for hosting international guest
artists. Bringing in stars from overseas really
helps to inspire our students.
WINNING STREAK CONTINUES FOR SERVILLES ACADEMYTHE CHAMPAGNE CORKS HAVE BEEN POPPING AS TRAINERS CELEBRATE THEIR SUCCESS.
“TURNING RAW POTENTIAL INTO SUPERIOR STYLISTS IS MY GREATEST PASSION. I’M HOPING THAT THIS WIN AND THE HEALTHY AUSTRALIAN DOLLAR WILL LURE MORE TALENT ACROSS THE TASMAN”
“I LEARNT SO MUCH AND WOULD DEFINITELY RECOMMEND IT - NOT JUST TO APPRENTICES BUT TO EVERYONE IN OUR INDUSTRY”
PAUL SERVILLE
MEL BRINGS KIAORAMAI TO LIFE IN CANTERBURY
FORMA MAGAZINE | ISSUE 4 | 31
Karen is putting her scissors to one
side and focusing her attention on
educating tutors in adult literacy
and learning.
Karen has been a hairdressing tutor for
25 years. For the last 8 years she has worked
at Wanganui UCOL, and for the 17 years
prior to that she was a tutor at Wintec in
Hamilton. Karen has also owned salons
and worked in technical education for
Schwarzkopf Professional.
Karen believes that the attitudes of
Generation Y learners represent one of the
biggest changes she has witnessed in her
25 years as a tutor.
“The generation coming through is all about
work-life balance. While we were prepared to
slog it out and put in the hours, Generation
Y wants it all now. They don’t want to come
into work in weekends - they want a social
life. If they don’t get what they want, then
they’ll leave,” says Karen.
“The challenge for the industry is to keep
young hairdressers motivated so they stay
in the industry. Offering lots of learning
opportunities is more important than
ever,” says Karen.
Karen has participated in HITO’s literacy
training for tutors, and went on to complete
the National Certificate in Adult Literacy
Workplace Educator. She says the literacy and
learning demands in the industry have grown
significantly since she became a hairdresser.
“The literacy expectations on learners are
far greater than they used to be. It used to
be that if you had low literacy levels then
you could get away with it and hide it.
You can’t do that anymore – you need to
be able to work with ratios, make bookings
on a computer, and understand and write
down technical instructions,” says Karen.
“Many people enter our industry without
good literacy and numeracy skills. If we
don’t address them then these people won’t
succeed in our industry, and they’ll go and
do something else,” says Karen.
Over the last few years Karen has learned
a lot about the literacy and learning
challenges facing apprentices, and how
to address them. She has just taken up a
new challenge which will allow her to share
her literacy knowledge with all the tutors
and educators at UCOL.
KAREN SNAPE MOVES ONT
hird year apprentice Mel Burke says that doing the KiaOraMai course has helped make her a
better hairdresser.
“KiaOraMai helps you appreciate how important good service is to the customer’s experience. Before KiaOraMai my work was all about doing a good cut or colour. Now I’m also focused on interacting with clients to ensure they have a great experience,” says Mel.
The influx of tourists for the upcoming Rugby World Cup prompted Mel to do the KiaOraMai course.
“When we were working in town we had a lot of tourists coming through, and I’d read that KiaOraMai had been especially designed to give these overseas visitors great service”.
As a result of the Christchurch earthquakes Rugby World Cup games will no longer be played in Christchurch, and Mel’s salon, Niq James Hairdressing, is no longer based in the central city. Despite this, Mel is still pleased she completed the KiaOraMai certificate.
“I learnt so much and would definitely recommend it - not just to apprentices but to everyone in our industry. At the end of the day, if you can give people a great customer experience, then they will tell others about it.”
As part of her training Mel completed a workbook and attended a one day customer service workshop. Mel also received a series of cue cards to help reinforce important customer service concepts, such as the importance of good body language and the best ways to deal with difficult customers.
“The workshop was a great way to discuss different approaches to customer service, and what to do in different scenarios. I was the only hairdresser there but I’d strongly recommend it to other hairdressers – it was obvious at the workshop that hairdressers spend a lot more time interacting with customers than most other occupations,” says Mel.
If you or someone else in the salon or spa would like to get involved in KaiOraMai, there are workshops happening all over the country. Getting involved is super easy, go to www.kiaoramai.co.nz/ to register or just call 0800 29 29 29 free to find out more.
HAIRDRESSING TUTOR KAREN SNAPE’S PASSION FOR TEACHING HAS TAKEN A NEW TURN.
“THE CHALLENGE
FOR THE INDUSTRY
IS TO KEEP YOUNG
HAIRDRESSERS
MOTIVATED SO
THEY STAY IN
THE INDUSTRY.
OFFERING LOTS
OF LEARNING
OPPORTUNITIES IS
MORE IMPORTANT
THAN EVER”
32
SUCCESS STORY
DE
E B
RID
GE
MA
N
FORMA MAGAZINE | ISSUE 4 | 33
On 1 January this year 22 year old
Deniece Bridgeman fulfilled one of
her career goals – owning her own
salon. Zacci Hair Design is the only salon
that Deniece has ever worked in, beginning
her apprenticeship there in 2008 and
completing it late last year.
“Owning a salon is a big challenge but I’m
loving it. I’ve been lucky as my team’s been
fully supportive, so although there’s been a
few wobbles, we’re on track to achieve our
goals”, says Deniece.
Deniece was runner-up at last year’s National
WorldSkills competition.
“I absolutely loved WorldSkills. It’s given me a
lot of skills I wouldn’t have learnt otherwise,
and really improved my blow-waving. It’s very
different to what you normally do, but it’s
definitely made me a better hairdresser,”
says Deniece.
Deniece employs two apprentices, and is
responsible for their training.
“Training is the backbone of my business.
As a salon we’re committed training and
challenging ourselves, and competition work
is a big part of this. Since opening we have
competed at the Palmerston North and
Waikato NZARH comps,” says Deniece.
At the Waikato competition Deniece gained
third place for her senior directional colour,
second place for her senior urban day style,
and won the senior urban night hair. Her
efforts gained her the title of Waikato’s Top
Styling senior.
Deniece has attended Sydney’s Hair Expo
every year since starting her apprenticeship,
and attended this year as well.
“This year Hair Expo was all about editorial
work, getting back to basics, and keeping it
simple. I learnt a lot about different colouring
techniques, and one of the first things I took
back to my team was creating a look by
starting with depth, then going lighter, and
then going lighter again at the end,”
says Deniece.
DEE BRIDGEMAN
“OWNING A SALON IS A BIG CHALLENGE BUT
I’M LOVING IT. I’VE BEEN LUCKY AS MY TEAM’S BEEN
FULLY SUPPORTIVE”
FROM APPRENTICE TO QUALIFIED SALON OWNER IN A FEW SHORT YEARS.
34
LIKE TO APPLY?YOU NEED THREE THINGS:
1. Your NZ Level 4 National
Certificate or Trade Certificate
in Hairdressing
2. Proof that you have worked
for the last 12 months as a
senior operator
3. $80.00 with your completed
application form.
Social networking is huge, we all know
about Facebook, and most of us use it.
It’s a way of life and very addictive for
many people.
A good question to ask yourself is,
‘am I behaving credibly on Facebook?’
Now is a good time to take stock and
remind ourselves of some of the Do’s and
Don’ts to remember when using any form
of social networking:
DO· Be respectful
· Keep private conversations exactly that,
private – not for the world to see
· Set appropriate privacy settings
· Use it as a business tool for promotions/
marketing
· Use it for how it is intended – a fun social
way to keep in touch with people
DON’T· Bad-mouth people
· Don’t bully other people
· Make sexual references
· Post inappropriate photo’s
· Use inappropriate language, it’s really
not cool to swear on Facebook.
If your doing all of the above, well done!
If not, ask yourself why not?
REMEMBERThere are a lot of people looking at your Facebook page - family/ friends/employers/clients – enjoy and have fun, but be sensible and mature about your activity on Facebook.
APPLY FOR GLOBAL RECOGNITION
FACEBOOK ETIQUETTE
Holders of the National Certificate in Hairdressing (Practice or Professional
Stylist) who have at least one year experience as a senior operator can now
have their skills and experience recognised in Australia, Canada, South Africa
and into the European Union.
QUOTE: “THE INTERNATIONAL CERTIFICATION REINFORCES TO CLIENTS THAT YOU’RE A QUALIFIED PROFESSIONAL. IT SHOWS CLIENTS THAT YOUR TRAINING HAS BEEN WORLD CLASS”
“THE INTERNATIONAL CERTIFICATION IS GREAT FOR SOMEONE WHO HAS GOT NATIONALLY QUALIFIED, GOT THEIR HANDS DIRTY FOR A COUPLE OF YEARS, AND WHO WANTS TO PLY THEIR TRADE INTERNATIONALLY. IT WILL GIVE YOU INSTANT CREDIBILITY OVERSEAS”
Mana Dave
QUOTE: “THE NEED TO HAVE A YEAR’S EXPERIENCE WORKING IN A COMMERCIAL SALON WILL HELP KEEP PEOPLE IN OUR INDUSTRY ONCE THEY QUALIFY. IT HELPS BOLSTER THE RETURN ON INVESTMENT OF TRAINING”
“ISPN CONFIRMS THAT OUR SKILL LEVEL IS ON A PAR WITH OTHER COUNTRIES, AND THE MORE PEOPLE IN THE INDUSTRY WHO GET IT, THE BETTER”
Niq James
FORMA MAGAZINE | ISSUE 3 | PAGE 35
36
PLEASE COMPLETE THE FORM ON THE FRONT OF THIS PAGE & RETURN TO HITO.
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Wellington 6142
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