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An Overview of the Formatic Behavioral Engine

Online forms are a critical part of many marketing programs, but a common response to web forms is

that they are painful to fill out. This results in frustrated prospects, high abandonment rates and lost

opportunities for business. All marketers want to improve this situation, but how?

Most marketers only have access to data from completed forms on their web or mobile application. This

tells you who successfully filled the form out, but nothing about who abandoned the form or why. You

need additional data about who is abandoning your forms:

Abandoned Form Data: In most marketing programs, the majority of prospects that arrive at your web

form will abandon it before hitting “submit”. Formatic can capture the partial information entered on

your forms to give you insights into what fragments of data your prospects entered before abandoning.

Behavioral Data: To your customers, the process of filling out a form is a journey. People spend time

thinking about each question and how to respond to it. Formatic tracks this behavior; providing insights

into the navigation of your form, locating problem areas and giving details on why people abandon.

Combining these two data sets provides a rich profile of prospects that do not complete your forms.

To make the most of your online marketing spend, integrate Formatic’s data capture and analysis tools

into your campaign lifecycle. Customer behavior and market dynamics change frequently; setting up

continuous data capture and monitoring of customer behavior is a best practice in today’s market.

In applications with high abandonment rates even a modest reduction in your failure rate can have a

dramatic impact on your lead conversion rate. Understanding why your prospects are leaving your forms

– and knowing about it quickly - can have a major impact on your success:

Don’t guess why people are not filling out your forms when you can easily get clear, direct insights into

their behavior. Contact us if you would like to try this new technology from Formatic!