University for the Creative Arts | Epsom BA Graphic Design | New Media

2011/12 Formative Assessment Form, Year 2, Semester 3

Name:……………………………………………

EGNM 2005: Design & Media Contexts: Producer, Audience, User & EGNM 2006: Critical Design Process

Signed ……………………………….. …………………………………… (Student) (Tutor)

Units/Criteria Formative Feedback Knowledge of • Audience and user behaviour and their implications for your design solutions. • The role of the producer, audience and user in an interactive design context. • The role of design and the designer in a wider social and cultural context. • Emerging critical design practice.

Comments: How do you gain knowledge? By reading, listening, watching, viewing, experiencing, discussing, etc

Understanding through • Planning, developing and executing appropriate interactive communication design. • Extensive experimentation with ideas and relevant processes and techniques to develop appropriate design solutions. • Thorough investigation, analysis and evaluation of critical design practice. • The use of problem-posing to inform critical practice.

Comments How do you gain understanding? Through independent inquiry, reflection, analysis, acquiring knowledge, acquiring skills.

Skills in • Producing appropriate and relevant interactive communication design. • Critical reflection through filmmaking.

Comments How do you gain skills? By doing (practice)

Formative Developmental Feedback • Research (systematic identification and investigation of appropriate sources) • Analysis (examination and interpretation of sources) • Personal Development (management of learning through reflection, planning, self-direction, subject engagement and commitment)

Comments:

Date

Indicative Grade

A B C D | E F Note: The grade above indicates general performance based on the work presented during your formative assessment. It does not guarantee individual unit performance at this grade.