FORMS OF A MUSIC VIDEO.

By Danielle Walker and Hope Shepherd

AMPLIFICATION

v  A visual interpretation video to add meaning to the lyrics of the song. Created

by the director to exemplify the style and tone of the song and lyrics. This is a

connotive approach to a music video and uses surrealism or create interpretations

and meaning behind the song.

v  http://www.youtube.com/watch?v=FD-c6cx98ls

v  In the video for The Fear – Lily Allen, surrealism is used to put a hidden

meaning behind the lyrics into the video and connotes the lyrics instead of denoting

them and showing the meaning of them in a clear way.

ILLUSTRATIVE

v  The illustrative music video is the most common music video. An illustration

approach to a music video contains a narrative or a performance video or both. The

purpose, opposite of amplification is to denote the lyrics and visualize the meaning

of the lyrics in a clear way.

v  http://www.youtube.com/watch?v=KDMvN45sjo4

v  The video for Audioslave – Cochise is both a performance and illustrative form

of music video and shows the use of the vocalists and the band using instruments

and well as telling a story of the meaning of the lyrics and denoting them

throughout the video.

DISJUNCTION

v  This type of music video is most common among the indie genre of

music. It uses a completely abstract idea which contains no link or

meaning to the song or its lyrics. It may use a repetitive approach such as a

repeated dance routine or movement.

v  http://www.youtube.com/watch?v=PElhV8z7I60

v  The video for Islands – The xx uses a repeated dance routine

throughout the video in meaning of a completely abstract idea and shows

no meaning behind the lyrics and so uses a connotive approach.