formulating a community-based rural tourism

7/29/2019 Formulating a Community-Based Rural tourism

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Formulating a Community-

based Rural Tourism

Development Plan

Presented by

Mr. Joselito Bernardo

Agriculture Department

Asian Productivity Organization

Tokyo, Japan

APO Training Workshop on Promotion of Community-based Rural

Tourism Development

Dalat City, Vietnam

23-24 May 2011

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Presented by




Tokyo, Japan


Tourism Development

Dalat City, Vietnam

23-24 May 2011

Concept of Community-based Rural Tourism:

Community based tourism is tourism based in the

community territory, where the community as a whole or its

members have substantial control and participation in

planning the development and management of the tourism

resources, and a major proportion of the benefits of the

tourism remain in the community and benefiting all

stakeholders that are fairly distributed, including

employment and income-earning opportunities, and

contributing to poverty alleviation. Detour blog.

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Multi-stakeholder Participation Model in CBRT

Local

Government

Village level

Authorities

National

Government

Church

Private

Business

sector

Schools

Tour

Operators

Non Govt

organizations

Community

-based

Rural

Tourism

3

Local

Government

Village level

authorities

Nationalgovernment

Church

Private

Business

sector

Schools

Tour

operators

Non Govt

Organizations

Community-based

Rural stakeholders

and their roles

-Policy

environment-Program

support

-Policy

environment

-Program

support

-Networking-services

- marketing

- promotion

-Education

- Knowledge

-Skills training

- Values

formation

-Capacity

Building

-Knowledge

and skills

training

- Community

organizing

- planning4


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Presented by




Tokyo, Japan


Tourism Development

Dalat City, Vietnam

23-24 May 2011

I. Strategic Planning Process DefinedStrategic planning, is defined as the process of

addressing the following questions:

- Where are we?

- Where do we want to be?

- How do we get there?

-Harvard University Family Project)

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Presented by




Tokyo, Japan


Tourism Development

Dalat City, Vietnam

23-24 May 2011

II. Components of a Strategic Planning

Process

Step 1. Address the questions Where are we?and What do we have to work with?

Step 2. Answer the question Where do we want to

be?

Step 3 . Articulation of goals.

Step 4. Identifying means of reaching their goals.

Strep 5. Methods of goal measurement.

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Presented by




Tokyo, Japan


Tourism Development

Dalat City, Vietnam

23-24 May 2011

Step 1. Address the questions Where are we?

and What do we have to work with?

- Examine recent history and changing contexts (both

internal and external) of the state, organization, industry

or program; assess current situation and or positions.

- Answering the question of what we have to work with

involves consideration of strengths and weaknesses and

determination of how to capitalize on strengths.

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Presented by




Tokyo, Japan


Tourism Development

Dalat City, Vietnam

23-24 May 2011

Step 2. Answer the question Where do we want

to be?

- Look at your vision (if there is a vision statement) . Foragencies and programs, the vision is then translated into

a mission statement: a broad, comprehensive statementof the purpose of the agency or program.

- States and communities may not have mission

statements, as they may have multiple purposes. If

unable to design mission statements that can encompass

multiple divergent goals, planners should articulate

several separate mission statements reflecting different

goals.

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Presented by




Tokyo, Japan


Tourism Development

Dalat City, Vietnam

23-24 May 2011

Step 3 . Articulation of goals.

- Desired long-range conditions of well-being for the nation,community, agency, or program, goals indicate the intended

future direction of the state, agency, or program.

- An example of a national goal is that the country will be the

number 1 tourist destination in Asia by the year 2020.

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Presented by




Tokyo, Japan


Tourism Development

Dalat City, Vietnam

23-24 May 2011

Step 4. Identifying means of reaching their

goals.

- This step involves articulating strategies for achievingresults. Strategies should reflect the strengths and

weaknesses of the entity engaged in the planning.

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Presented by




Tokyo, Japan


Tourism Development

Dalat City, Vietnam

23-24 May 2011

Strep 5. Methods of goal measurement.

(Some include this step; others leave this to be addressed by a separate

process) .

- Addressing goal measurement involves articulation of objectives,

indicators, and benchmarks.

- Objectives are the short-term conditions needed to achieve desired

conditions of well-being for the people, or communities in the long

term.

- Indicators are quantifiable measures of progress; they providenumeric assessment of the desired conditions of well-being.

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Presented by




Tokyo, Japan


Tourism Development

Dalat City, Vietnam

23-24 May 2011

Where are we? Where do we

want to be?

- How do we get there?

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Presented by




Tokyo, Japan


Tourism Development

Dalat City, Vietnam

23-24 May 2011

Some Useful Tools and Techniques for

Assessment and Planning for CBRT

1. SWOT Analysis

2. Problem Tree/Objective Tree analysis

3. The 7 D Approach

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Tourism Development

Dalat City, Vietnam

23-24 May 2011

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Tourism Development

Dalat City, Vietnam

23-24 May 2011

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Tourism Development

Dalat City, Vietnam

23-24 May 2011

SWOT Analysis

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Tourism Development

Dalat City, Vietnam

23-24 May 2011

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Tourism Development

Dalat City, Vietnam

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Tourism Development

Dalat City, Vietnam

23-24 May 2011

The Problem TreeAnalysis

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Tourism Development

Dalat City, Vietnam

23-24 May 2011

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Dalat City, Vietnam

23-24 May 2011

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Dalat City, Vietnam

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Tourism Development

Dalat City, Vietnam

23-24 May 2011

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Tourism Development

Dalat City, Vietnam

23-24 May 2011

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Presented by




Tokyo, Japan


Tourism Development

Dalat City, Vietnam

23-24 May 2011

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formulating a community-based rural tourism

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