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Formulating a Location Strategy

Martin Engels

Carmelle Terborgh

Esri Nonprofit and Global Organizations

Let’s get started with a common understanding…

Geography = the study of the physical features of the earth and its atmosphere, and of human activity as it affects and is affected by these, including the distribution of populations, and resources, land use, and industries.

Location = the place where something is or where something is occurring

Place = a particular position or point in space

Building a Sustainable, Resilient SocietySDGs

Goal 1: Poverty Eradication

Goal 11: Sustainable Cities and Settlements

Goal 4: Education Goal 13: Climate Change

Goal 12: Sustainable Consumption and Production

Goal 8: Employment and Economic Growth

Goal 6: Water and Sanitation

Goal 3: Health and Well-being

Goal 2: Food Security and Nutrition

Goal 7: Modern Energy

Goal 5: Gender Equality and Women’s Empowerment

Goal 15: Ecosystems and Biodiversity

Goal 9: Industrialisation and Infrastructure

Goal 16: Peaceful and Inclusive Societies and

Capable Institutions

Goal 17: Means of Implementation

Goal 14: Marine Resources, Oceans, and Seas

Goal 10: Equality Among Countries

DecisionSupport

Gain situational awareness, and enable

information-driven decision making

Analytics

Discover, quantify, and predict trends and patterns to improve

outcomes

DataManagement

Collect, organize, and maintain accurate

locations and details about assets and

resources

Field Mobility

Manage and enable a mobile workforce to collect and access

information in the field

ConstituentEngagement

Communicate and collaborate with citizens

and external communities of interest

Sharing & Collaboration

Empower everyone to easily discover, use,

make, and share geographic information

Mapping & Visualization

Understand locations and relationships with maps

and visual representations

Monitoring

Track, manage, and monitor assets and

resources in real-time

Design & Planning

Evaluate alternative solutions and create

optimal designs

Essential Patterns of GIS Use

Understanding Sustainable Development Patterns

Access to Healthcare

Renewable Energy

Field Data Collection

Demographics

Access to Education

Forest Management

Urban Design | Smart Communities

Water Management

It’s Important!

Location Strategy

Assess and Plan

BuildCapability

Operate and

Measure

Location Strategy

Components of a successful implementation

Business Technical Organizational

Location Strategy

Location + Strategy = Location Strategy

Location = the place where something is or where something is occurring

Strategy = a high-level plan

Location strategy = a high-level plan to use location information and spatial analysis

A location strategy connects the business goals and objectives of an organization with geographic based information products and GIS capabilities that support that

mission.

A location strategy articulates how GIS will be managed and

maintained, how GIS needs will be prioritized, and the roles staff

will take on to support the overall priorities of the

organization.

Location Strategy

What is it?

Location Strategy

More than just Data & Technology

1. Vision & Leadership

2. How GIS Contributes

3. Planning & Governance

4. Change Management

5. Apps That Are Engaging

6. Good People

Starbucks’ Mission Statement

To inspire and nurture the human spirit – one

person, one cup and one neighborhood at a time.

Mission Statement

• When did you last read your organization’s Mission Statement? Charter?

Constitution?

• It is simple. This is where you start.

• The location strategy must contribute to the purpose of your organization.

Audubon

https://www.youtube.com/watch?v=g8jVS19_1GA

Vision & Leadership: WHO