forrester research and lifesize webinar: 5 easy ways to accelerate your videoconferencing strategy...

5 Easy Ways to Accelerate Your

Videoconferencing Strategy With

Virtualization

Phil Karcher

Analyst

Forrester Research

July 24, 2013

Simon Dudley

Video Evangelist

LifeSize

© 2013 Forrester Research, Inc. Reproduction Prohibited 2

5 ways to accelerate your videoconferencing strategy with virtualization

1. Reduce deployment complexity due to

compatibility with existing IT environments

2. Simplify management with familiar virtualized

technologies

3. Start small and scale up as needed

4. Trial videoconferencing capabilities to demonstrate

the value

5. Maintain interoperability with the existing

environment and support emerging technologies

Base: 1,014 IT decision makers in North America and Europe

Source: Forrsights Networks And Telecommunications Survey, Q1 2013

Videoconferencing adoption has improved significantly since 2010

10%

18%

20%

23%

24%

31%

40%

42%

Immersive telepresence

Enterprise IP/digital video for internal use

High-definition (HD) in-room

Desktop IP videoconferencing 2013

2010

Percent of firms that have implemented

videoconferencing technologies:


Videoconferencing is a priority as firms look to cut travel and improve everyday meetings

Over half of information

workers work from

multiple locations

Telecommuting /

teleworking is prevalent

Employees want

in-person meeting

experiences

Collaboration is a

strategic initiative


The videoconferencing market is going through significant change marked by efforts to make the historically cost-prohibitive technology more widely accessible


As usage evolves, firms are looking to add capacity and enable new capabilities

Firewall traversal for B2B

videoconferencing

Recording and streaming

Supporting multiparty calls

with different devices


Upgrading/expanding infrastructure is a high or critical priority for most firms

Source: A commissioned study conducted by Forrester Consulting on behalf of LifeSize, December 2012

53%

51%

49%

47%

43%

42%

25%

25%

22%

Upgrade/expand video infrastructure to add capacity

Expand our use of desktop videoconferencing

Enable multi-party videoconferencing (bridging)

Upgrade/expand video infrastructure to add new functionality

Provide recording, streaming, and broadcasting

Make firewall traversal easier for B2B video calls

Expand our number of room-based systems

Support videoconferencing on mobile devices

Support video calling in a Lync environment

“Which of the following initiatives are likely to be your organization’s top videoconferencing

priorities over the next 12 months?

[High or critical priority]

55 US IT decision makers from firms with 500-2,000 employees


But infrastructure challenges constrain growth

$ $ $ Deployment complexity

Cost of acquiring and

running infrastructure

Inflexibility to scale/add

incremental capacity


Videoconferencing infrastructure is still a challenge


46%

31%

23%

22%

22%

20%

20%

20%

Cost of buying infrastructure

Deployment and integration

Flexibility to add functionality or features (e.g., multiparty calling)

Flexibility to scale capacity up accoring to needs

Cost of running infrastructure

Effort needed to trial new technologies in our environment

Managing & using multiple systems for infrastructure components

Time and energy needed to manage/maintain the infrastructure

“Do you consider any of the following aspects of standing up and operating videoconferencing

infrastructure at your organization challenging?

[Challenging, or Very Challenging]



Traditional barriers to videoconferencing are being knocked down

From on-premises to

cloud

From hardware to

software

From specialized to

virtualized infrastructure


Virtualized software is installed and managed on a pool of shared servers

Virtualized Traditional

architecture


Server virtualization is already a top IT hardware priority

Base: US IT decision makers from firms with 500-2,000 employees

Source: Forrsights Hardware Survey, Q3 2012

59% of x86 server OS instances are operated

as virtual servers rather than run directly

on server hardware

74% of IT decision makers consider maintaining

or implementing the broad use of server

virtualization a high or critical priority in 2013

71% of IT decision makers plan to

expand or upgrade their use of

x86 server virtualization in 2013


Cost savings and adaptability drive server virtualization

67%

60%

54%

54%

39%

27%

20%

14%

Improve disaster recovery and business continuity

Improve IT infrastructure manageability and flexibility

Create a more efficient, shared IT infrastructure

Lower total cost of ownership for servers

Faster deployment or time-to-market

Improve power and cooling efficiency

Provide developers with fast, easy resources for test & develop

Implement an internal cloud

“How important were the following in your firm’s decision to adopt x86 server virtualization?”

[Very important]

Source: Forrsights Hardware Survey, Q3 2012, Forrester Research, Inc.



Firms are interested in reducing complexity in their VC environments


54%

49%

45%

44%

41%

1

2

3

4

5

“How interested would you be in having the following capabilities?”

[Interested, or Very Interested]

Having a consolidated videoconferencing infrastructure that

minimizes the need for multiple components

Having a single interface to manage the VC infrastructure

Choice in deploying infrastructure in a virtualized or non-

virtualized environment

Buying incremental capacity as little as one seat or port at a

time

Trialing new VC capabilities, via a software download,

without having to introduce additional hardware components



Will x86 architecture be the norm for both endpoints and infrastructure?

?

? ?

?

?

?


5 ways to accelerate your videoconferencing strategy with virtualization

1. Reduce deployment complexity due to

compatibility with existing IT environments

2. Simplify management with familiar virtualized

technologies

3. Start small and scale up as needed

4. Trial videoconferencing capabilities to demonstrate

the value

5. Maintain interoperability with the existing

environment and support emerging technologies

Thank you

Philipp Karcher

+1 617.613.6646

[email protected]

Simon Dudley

@SimonDudley

1-877-543-3749

[email protected]

Thank you

Philipp Karcher

+1 617.613.6646

[email protected]

Simon Dudley

@SimonDudley

[email protected]

Use the Q&A Module in On24 or ask using Twitter

hashtag #VirtVC or email

[email protected]

forrester research and lifesize webinar: 5 easy ways to accelerate your videoconferencing strategy...

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