fort worth | southlake | arlington · architecture, interior design, and products life style...
TRANSCRIPT
2019 MEDIA KIT
FORT WORTH | SOUTHLAKE | ARLINGTON
OUR MISSION360 West magazine gives affluent readers in
North Texas full-circle access to the good life in
print and online.
We think the western half of Dallas-Fort Worth,
or west of Highway 360, is the best half. What
and who surrounds us inspires our name. From
Westover Hills to Westlake, we’re the lifestyle
magazine that delivers highly coveted consumers
in a cost-effective manner.
People are the heart and soul of any community,
and our readers not only have the means, but the
inquisitive spirit and desire to seek out the best.
For Luxury, Go West!
360 West 2019 Media Kit
360 West 2019 Media Kit
OUR MARKET
DFW is the nation’s #4 market with more than seven million people. The area is home to some of the wealthiest consumers in North Texasand is one of the nation’s fastest growing regions.
ONE MARKET – TWO MAGAZINE BUY- Without the Fort Worth/Arlington side, DFW would fall out of the nation’s top 10 markets- DFW is one major consumer market with two distinct media markets- Dallas and Fort Worth’s downtown business districts are 32 miles apart- The cities have different area codes, zip code prefixes, and distinct loyalties when it comes to shopping habits and media consumption
ECONOMY & BUSINESS- Home to American Airlines, BNSF Railway, Pier 1 Imports, Acme Brick, Justin Brands and GE Manufacturing Solutions- With more than 30,000 companies, Fort Worth ranks among the top probusiness destinations in the country
TARRANT COUNTY - Among the nation’s 10 largest metro areas with over 2 million in population- Represents the western half of the fourth largest metro market- One of the fastest growing counties in the nation since the 1980’s, a growth rate ahead of Las Vegas, Tucson, Albuquerque and Sacramento and nine times greater than Dallas
INCOME & SPENDING POWER- Westover Hills, in west Fort Worth, is the wealthiest spot in Texas by per capita income- Southlake, just west of DFW Airport, ranks ninth among richest cities in America- Cost of living in Fort Worth area is 11% lower than the national average, equating to increased consumer buying power
VOICE OF AUTHORITY
Our award-winning writers, designers and photographers call this area home and have deep roots here. The result is curated content that is cultivated by knowledgeable locals who are ingrained in the
market and know their readers intimately.
Departments and Regular Features
Inside OutWhat’s new in home and garden, includingarchitecture, interior design, and products
Life StyleOn-trend fashion and beauty, local retail news, family and children,
charitable events, our pets, community history and icons
Eat DrinkRestaurant news, cooking, wine and spirits,
monthly recipe, chef profiles, events
See DoPeople, places and events worth checking out
WanderingsTravel-related news and products; state, national
and international luxury destinations
How We RollClassic cars, motorcycles and anything with wheels –
who built them and how they did it
Shop DogsPopular four-legged friends that greet customers at stores and
businesses across town
360 West 2019 Media Kit
MARKET-LEADING CIRCULATION & READERSHIPCIRCULATION
- Independently audited by
Circulation Verification Council
since 2010
- 50,000 average issue rate base
- Circulation has doubled over a
9-year period
DISTRIBUTION- 100% CVC-verified residential mailed
copies, address specific, to the
most desirable 44,000+ households
selected based on home value or
modeled criteria at the consumer level
according to purchase behavior.
- An additional 6,000 copies are
distributed via newsstands, luxury
hotels, country clubs, events and
high-end retailers.
READERSHIP- 3.875 readers per copy
(top quadrant among
city/regional magazines)
- 193,750 affluent print readership
- 3,336 digital edition unique visitors
- Of the 44,000+ copies delivered
directly to area households by mail,
an impressive 90% report that they
regularly read their copy of 360 West.
MOST READ- #1 in audited circulation
among city/regional magazines
in the county
- 2.5 times the average issue
circulation of the city magazines
in Fort Worth or Southlake
- 56% of our readers keep their issue
for one month or longer =
Coffee Table Status
360 West 2019 Media Kit
Source: CVC Audit & Readership Study (6/30/18)
COVETED CONSUMERS
Where Affluent, Desirable Shoppers Look to Purchase
Total Print/Digital Affluent Audience 197,086Female/Male 62%/38%
AGE18-34 12%35-54 49%55-64 27%65+ 12%Average Age 52.2
AFFLUENTAverage HHI $364,818Median HHI $296,339
EDUCATED AND INFLUENTIAL79% graduated college or more30% have advanced degree70% frequently make purchases from ads seen in the magazine
LUXURY SHOPPERSIn the next 12 months affluent readers of 360 West plan to make the following expenditures: 19% purchase a new vehicle 21% buy antiques or attend an auction 71% buy furniture or home furnishings 28% purchase a major home appliance 41% plan to invest in an improvement for their home 35% buy a television or other electronics 20% purchase carpet or flooring 73% take a vacation or travel 35% buy jewelry 23% go to a casino or other form of gambling/entertainment 91% dine out at a fine restaurant 63% purchase men’s apparel or accessories 80% purchase women’s apparel or accessories 25% purchase art & craft supplies 27% purchase pet supplies
360 West 2019 Media KitSource: CVC Audit & Readership Study (6/30/18)
QUARTERLY
16,000+circulation
Print/Digital readership: 58,400
Home design,décor and advice
WestA FULL-CIRCLE VIEW OF WHERE WE LIVE
360From vehicles made for TCU tailgating to our favorite scenic Texas drives to chefs’ go-to road snacks, we’re buckled up for SeptemberOn The Road
MONTHLY
50,000+circulation
Print/Digital readership: 197,086
Largest circulated magazinein Tarrant County
BI-MONTHLY
19,000+circulation
Print/Digital readership: 71,442
Southlake’s #1circulated magazine
760927609276092M A G A Z I N E
BI-MONTHLY
11,000+circulation
Print/Digital readership: 40,835
Affluent areas of west &southwest Fort Worth
7610776107M A G A Z I N E
BI-ANNUALLY
10,000+annual circulation
Print/Digital readership: 36,500
Newly engaged couples
BRAND POWER
360 West 2019 Media Kit
Source: CVC Audit & Readership Study (6/30/18)
360 West 2019 Media Kit
DIGITAL
Harness the power of the 360 West brand to expand your reach and extend your exposure through our digital services.
360 WEST MAGAZINEOur home page allows your digital message to be front and center.
Be front and center on360 West Magazine’s Home Page• Rectangle • Drop-down panel
360 West Magazine’s Digital Edition Sponsorship • Average monthly uniques: 3,336• Average monthly page views: 108,680
Social Media Facebook: 17k+ followers Instagram: 17k+ followers
EMAIL MARKETING We approach email marketing with a customized process by focusing on your specific needs to gain new customers and grow your business.
Email newsletters to 360 West’s exclusive list – 38,000 recipients • Single Sponsored E-newsletter• Formatted shared E-newsletter
Targeted Email Marketing Campaign• Permission-based highly targeted email marketing campaigns selected by geography, income, age, home value, marital status, occupation
CONSUMER TARGETED DISPLAYBy using multiple mobile and traditional digital display marketing tactics, we assure that your message is delivered to the right audience, at the right time.
Tactics include: • Site retargeting• Geotargeting• Contextual targeting• Search retargeting • Mobile hyperlocal (Geo fencing)
Source: CVC Audit & Readership Study (6/30/18)
EXPERIENTIAL
360 West creates and executes interactive signature and partner events
throughout the year. Advertiser solutions include sponsorships, brand
integration and custom turn-key experiences.
EVENT BENEFITS INCLUDE:
• 1:1 engagement with a targeted affluent audience
• Category exclusivity
• Creative brand exposure and ROI
• High ratio of qualified attendees
• Social buzz generated live during the event
• Inclusion in post-event photo pages
• Skillful data collection and follow-up
CUSTOMIZED PROGRAMS
360 West can develop a tailor-made solution to augment your advertising
and help your business grow:
• Customized events, promotions and sponsorships
• Web and e-letter promotions
• Consumer and business events
• Advertorials and custom publishing
• Ad and article reprints
• Supplements or advertiser supplied inserts
• Solo mail program to our database of readers
• Partnership marketing with other luxury brands
360 West 2019 Media Kit
ISSUE SPACE CLOSE MATERIALS DUE PUBLISH DATE
January “Healthy Living” Dec 14 Dec 18* Dec 28
February “The Romance Issue” Jan 18 Jan 23 Jan 31
March “Home Design” Feb 15 Feb 20 Feb 28
April “Spring Fashion” Mar 15 Mar 20 Mar 28
May “Summer Travel Guide” Apr 12 Apr 17 Apr 25
June “Food Lover’s Guide” May 16 May 21 May 30
July “Day Trips” June 14 June 19 June 27
August “The Cool Issue” July 19 July 24 Aug 1
September “Let’s Drive” Aug 16 Aug 21 Aug 29
October “Fall Fashion” Sept 13 Sept 18 Sept 26
November “Let’s Eat” Oct 18 Oct 23 Oct 31
December “The Giving Season” Nov 14 Nov 19 Nov 27
January (2020) Dec 13 Dec 18 Dec 27
Dates and editorial content subject to change
For current advertising rates, including special discounts for new advertisers, call 817.632.8100 ext. 1101, or email [email protected].
360 West 2019 Media Kit
RATES & DEADLINES
Full PageBleed Size: 10.5" x 12.5"Trim Size: 10" x 12"Live Area: 9" x 11"
1/3 Page3" x 11.5"
Junior Page6.25" x 11.5"
Trim Size:Live Area:
SpreadBleed Size: 20.5" x 12.5"
20" x 12" 19" x 11"
1/4 Page4.625" x 5.625"
1/8 Pg (H)4.625" x 2.6875"
1/8 Pg(V)2.185"x 5.625"
1/2 Page Horizontal9.5" x 5.625"
1/2 PageVertical4.625" x 11.5"
Full PageBleed Size: 10.5" x 12.5"Trim Size: 10" x 12"Live Area: 9" x 11"
1/3 Page3" x 11.5"
Junior Page6.25" x 11.5"
1/4 Page4.625" x 5.625"
1/2 Page Horizontal9.5" x 5.625"
Full PageBleed Size: 10.5" x 12.5"Trim Size: 10" x 12"Live Area: 9" x 11"
1/3 Page3" x 11.5"
Junior Page6.25" x 11.5"
Width Height
Spread (Bleed) 20.5” 12.5”
Spread (Trim Size) 20” 12”
Spread (Live Area each page) 9” 11”
Full (Bleed) 10.5” 12.5”
Full (Trim Size) 10” 12”
Full (Live Area) 9” 11”
Junior 6.25” 11.5”
1/2 Horizontal 9.5” 5.625”
1/2 Vertical 4.625” 11.5”
1/3 3” 11.5”
1/4 4.625” 5.625”
1/8 Horizontal 4.625” 2.6875”
1/8 Vertical 2.185” 5.625”
Line Screen: 133 text pages, 150 covers
Ink Density: 300% maximum
Acceptable File Formats and Electronic RequirementsJpeg, tif, eps or PDF/X-1a files are accepted. Please make sure all fonts are outlined and embedded.
• For information on creating PDF/X files go to www.adobe.com.• All images must be high-resolution, 300 DPI and placed in document at no more than 125% of its original size.• All images should use the CMYK or greyscale color space.Do not submit files in RGB, PMS or images pulled from web pages.• Please include bleed and crop marks with a 1/4” offset from trim size.Failure to provide files as required can cause unpredictable errors when the files are output and create production charges to correct.If we are designing your ad, all provided art files must be no less than 300 DPI at 100% of placement size. Electronic files should be emailed to your account executive and copied to [email protected] files should be sent via Drop Box or another download link.• Publisher assumes no liability for omissions, misprints or font defaults.• Provide two single-page images for spread advertising.• All ad materials are non-returnable unless specified in advance.
SPECIFICATIONS