Sebastien Arsenault

Fortitude Sports Management &

Agency

Executive Summary• Fortitude Sports Management will:

• Be located in Boston, Massachusetts• Be representing athletes High School, College, and

Professional level• Create personal relationship with athletes which will gain

trust and respect• Be handling players’ contracts• Be helping with financial needs• Handle Media Exposure• Organizing Charitable Opportunities• Be Planning athletes’ post-career ventures

Form of BusinessFortitude Sports Management & Agency will be a General Partnership.

Advantages of choosing a General Partnership?- Everyone entitled to their own specific job responsibilities.- Usually succeed when each general managers bring their own

strength to the business.- Very simple structure.- Easier to form and requires very little paper work. - Every partners have financial duties to one another so everyone

works equally.

Ideal CustomersRecruiting

• Young athletes from High School (14-18 years old). Our goal is to help them find a good college so that their development reach full capabilities. We also recruit directly in college.

Management• Athletes in college from the age

of 18 to 23 years old and Professional athletes already under contract so that our there is a better profit chance for the business

MISSION STATEMENT

Fortitude Sports Management and Agency is a loyal firm that is dedicated and committed to their athletes evolving from High School level to Professional level on their journey to success. Our close family atmosphere will create trust worthy relations between athletes and ourselves. Therefore, we can provide them with the best managerial and financial counsel.

BUSINESS GOALS

Short Term Goals• Manage between four and six athletes.• Make a profit.• Hope to have half of our athletes signed on contract with a

Professional team.

Long Term Goals• Hope to get 80% of our athletes signed to Professional teams.• Open three company buildings so that each managers can

manage one.

SWOT ANALYSISSTRENGTHS WEAKNESSES• Loyal, family orientated • credibility, connections • time management • communication better having many managers• fresh ideas.

• Availability• Lack of experience• Lack of connections

OPPORTUNITIES THREATS• Many managers and agents• Growth, expansion• Continuity• International

• Competition• Commitment from athletes• Finances (ex. paying employees)

The End