fortumo infographic: how do credit cards stack up against carrier billing?

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5 2 Required fields: CREDIT CARD CARRIER BILLING VS In emerging markets, most people access online content on their smartphones which makes payments for premium content a complicated task. Credit cards provide a bad checkout experience to the consumer on mobile devices due to long forms that need to be filled out. Premium listings for classified ads at OLX Premium language learning package at Busuu Paying for a taxi ride on GrabTaxi in Vietnam Looking to expand your payment reach with carrier billing? Get in touch: [email protected]. Carrier billing is the logical choice for billing on mobile devices: content is consumed on a mobile device and is paid through the same channel. Carriers have all the information to process a payment: consumer doesn’t need to enter additional information, log in or sign up for a separate payment account. As a result, carrier billing provides up to 10x better conversion due to a simpler payment flow. 42% Russia smartphone penetration (of all mobile phones): Fortumo’s cross-platform mobile payments solution has service provider user interface’s look and feel and automatically detects the device used, displaying to the users the most convenient checkout flow as well as familiar branding, both of which help to increase the checkout conversion flow. 1000 Carrier Billing users in India MILLION 26 Credit Card users in India MILLION Credit Card checkout flow Carrier Billing checkout flow North America Western Europe Eastern Europe Asia Pacific Latin America MEA 250 200 100 300 300 1400 Global smartphone ownership, 2015 In this infographic, we take a look at the consumer experience of paying for services with credit cards and carrier billing, as well as comparing the payment reach of both payment methods in key emerging markets. 205 Carrier Billing users in Brazil MILLION Credit Card checkout Carrier Billing checkout flow 65 Credit Card users in Brazil MILLION 5 2 Required fields: CREDIT CARD CARRIER BILLING VS 144 Carrier Billing users in Russia MILLION 30 Credit Card users in Russia MILLION Premium subscription to New York Times in Russia Credit Card checkout Carrier Billing checkout flow 9 2 Required fields: CREDIT CARD CARRIER BILLING VS 94 Carrier Billing users in Vietnam MILLION 2 Credit Card users in Vietnam MILLION Credit Card flow Carrier Billing flow 3 1 Required fields: CREDIT CARD CARRIER BILLING VS Debit card penetration: 27% Credit card penetration: 2% 42% Smartphone penetration (of all mobile phones): 26% Mobile broadband access (of all mobile phones): Vietnam Fortumo is a mobile payments company that enables direct carrier billing with more than 350 mobile operators in 90+ countries. Fortumo's payment products work across a wide range of platforms including desktop devices, smartphones, feature phones, tablets and smart TV-s. These products give consumers a simple, 1-click payment method to charge online purchases to their phone bill. For app stores, digital media companies and game developers, Fortumo provides one integration with 350 mobile operators as well as a single point of contact for settlements, reporting, support and infrastructure upgrades. Founded in 2007, Fortumo has offices in Estonia, San Francisco, Beijing, Delhi, Singapore & Hanoi and is backed by Intel Capital and Greycroft Partners. For more information, please visit https://fortumo.com.

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Page 1: Fortumo infographic: how do credit cards stack up against carrier billing?

5 2Required fields:

CREDITCARD

CARRIERBILLING

VS

In emerging markets, most people access online content on their smartphones which makes payments for premium content a complicated task. Credit cards provide a bad checkout experience to the consumer on mobile devices due to long

forms that need to be �lled out. Premium listings forclassified ads at OLX

Premium languagelearning package

at Busuu

Paying for a taxi ride on GrabTaxi in

Vietnam

Looking to expand your payment reach with carrier billing? Get in touch: [email protected].

Carrier billing is the logical choice for billing on mobile devices: content is consumed on a mobile device and is paid

through the same channel.

Carriers have all the information to process a payment: consumer doesn’t need to enter additional information, log in or sign

up for a separate payment account.

As a result, carrier billing provides up to 10x better conversion due to

a simpler payment �ow.

42%Russia smartphone penetration (of all mobile phones):

Fortumo’s cross-platform mobile payments solution has service provider user interface’s look and feel and automatically detects the device used, displaying to the users the most convenient checkout �ow as well as familiar branding, both of which help to

increase the checkout conversion �ow.

1000Carrier Billing users in India

MILLION26

Credit Card users in India

MILLIONCredit Card checkout flow Carrier Billing checkout flow

North America

Western Europe

Eastern Europe

Asia Paci�c

Latin America

MEA250

200

100

300

300

1400

Globalsmartphoneownership,

2015

In this infographic, we take a look at the consumer experience of paying for services with credit cards and carrier billing, as well as comparing the payment reach of both payment

methods in key emerging markets.

205Carrier Billing users in Brazil

MILLION

Credit Card checkout

Carrier Billing checkout flow

65Credit Card users in Brazil

MILLION

5 2Required fields:

CREDITCARD

CARRIERBILLING

VS

144Carrier Billing users in Russia

MILLION

30Credit Card users in Russia

MILLION

Premium subscription to New York Times in RussiaCredit Card checkout Carrier Billing checkout flow

9 2Required fields:

CREDITCARD

CARRIERBILLING

VS

94Carrier Billing

users in Vietnam

MILLION2

Credit Cardusers in Vietnam

MILLION

Credit Card flow Carrier Billing flow

3 1Required fields:

CREDITCARD

CARRIERBILLING

VS

Debit cardpenetration:

27%

Credit cardpenetration:

2%

42%

Smartphonepenetration (of all mobile phones):

26%

Mobile broadbandaccess (of all

mobile phones):

Vietnam

Fortumo is a mobile payments company that enables direct carrier billing with more than 350 mobile operators in 90+ countries. Fortumo's payment products work across a wide range of platforms including desktop devices, smartphones, feature phones, tablets and smart TV-s. These products give consumers a simple, 1-click payment method to charge online purchases to their phone bill. For app stores, digital media companies and game developers, Fortumo provides one integration with 350 mobile operators as well as a single point of contact for settlements, reporting, support and infrastructure upgrades. Founded in 2007, Fortumo has o�ces in Estonia, San Francisco, Beijing, Delhi, Singapore & Hanoi and is backed by Intel Capital and Greycroft Partners. For more information, please visit https://fortumo.com.