fostering entrepreneurship education at the university… · l“any attempt at new business or new...
TRANSCRIPT
Slide # 1
FosteringFosteringEntrepreneurshipEntrepreneurship
Education at the UniversityEducation at the University
Slide # 2
My Background
l Scientist (Ph.D. Neuroscience, Stanford University)
l Management Consultant (Booz, Allen& Hamilton
l Entrepreneur (Multimedia Software)
l Producer (Compaq)
l Educator (Stanford University)
l Author: The Epicurean Laboratory,
Incredible Edible Science, Games for Your Brain
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ll““Entrepreneurship is a management and leadership style that involvesEntrepreneurship is a management and leadership style that involvespursuing opportunities without regard to resources currently controlledpursuing opportunities without regard to resources currently controlled..””
ll““Any attempt at Any attempt at new business or new venture creationnew business or new venture creation, such as self-, such as self-employment, a new business organization, or the expansion of an existingemployment, a new business organization, or the expansion of an existingbusiness, business, by an individual, a team, or an established businessby an individual, a team, or an established business..””
ll““A way of thinking and acting that is A way of thinking and acting that is opportunity obsessedopportunity obsessed, holistic in, holistic inapproach and leadership balanced for the purpose of approach and leadership balanced for the purpose of value creationvalue creation..””
What is Entrepreneurship?
References: Harvard Business School and Babson College, London School of Business
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Why is EntrepreneurshipEducation Important?
l Skill development of individuals
l Valuable employees for local companies
l Builds the community network
l Regional economic growth
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Why Should You Have aProgram in Your Region/School?
l Student demand for exposure toentrepreneurship
l Reputation of your university
l Healthy economic ecosystem
l Successful entrepreneurs eventually giveback to the community
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STVP’s Philosophy & Mission
l Our center is dedicated to accelerating high-technologyentrepreneurship education and creating scholarly researchon technology-based firms.
l We believe that engineers and scientists needentrepreneurial skills to be successful at all levels within anorganization.
l We prepare students for leadership positions in industry,universities, and society, and we disseminate our researchand teaching knowledge throughout the world.
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Teaching: Skill Development forTeaching: Skill Development forFuture Technology LeadersFuture Technology Leaders
l Decision-makingl Comfort with uncertaintyl Appreciation for teamwork and culturel Creativity and innovationl Persuasion and negotiationl Oral and written communicationl Tools for building an organizationl Finance, marketing, strategy
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STVPSTVP’’s Three-Fold Approachs Three-Fold Approach
TeachingCreate & deliver
curricula forengineeringeducation
ResearchSupport research on
technologyentrepreneurship
OutreachDisseminate resultsto accelerate similar
efforts worldwide
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Teaching Over 1,600 Students/YearTeaching Over 1,600 Students/Year
Strategy InTechnology-Based Firm
Technology VentureFormation
Introduction toHigh-TechnologyEntrepreneurship
GlobalEntrepreneurial
Marketing
EntrepreneurialFinance
Creativity andInnovation
Management ofTechnology
VenturesEntrepreneurial Thought
Leaders Lectures
Start-upGlobalization
Strategies
Ph.D.Entrepreneurship
Seminar
StrategyModeling
Managing toIPO: Control
Systems
NegotiationInnovationStrategy
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How Does STVP Fit within the University?How Does STVP Fit within the University?
Stanford Technology Ventures Program Office of Technology Licensing
Center for Entrepreneurial Studies (GSB) Stanford School of Medicine
Stanford School of Law Development Office
International Studies BASES (Student E-ship Club)
Society of Women Engineers Asia Technology Initiative
Stanford Entrepreneurship Networkhttp://sen.stanford.edu
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Stanford Entrepreneurship Networkhttp://sen.stanford.edu
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How Does Stanford Fit withinthe Community?
l Stanford generates a large pool of graduates who enter the workforce.
l Stanford graduates fuel innovation in this region where 15% of the
workforce is in R&D.
l Technical and business graduates become local venture capitalists,
investing in new ventures.
l Successful entrepreneurs become angel investors.
l Continuing education strengthens ties between Stanford and companies.
l Faculty leaves to start companies are encouraged.
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l Innovative students and professors from around the world are drawn toStanford’s programs and Silicon Valley.
l Silicon Valley provides a casual lifestyle with fluid social interactions,networking, and collective learning.
l There is a long history of risk-taking, with no stigma against failure.
l There are many role models for successful entrepreneurship.
l Successful entrepreneurs are willing to help others with their ventures.
l People stay in the area after graduating.
The Culture of the Region is Important
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The Entrepreneurial SpiritContinues to Thrive...
Lockheed
Syntex
Alza
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There are a Wealth of Models for UniversityEntrepreneurship Programs/Centers
l Some grow organically (bottoms-up) and some are mandated by the
senior management of the university (tops-down).
l Some are run out of a specific school (engineering, medicine, business)
and some are university-wide.
l Some support research, while others focus only on teaching.
l Some are designed for enrichment of the students while others are
vocational.
l Some have the explicit goal of stimulating the local economy.
l Some include the technology transfer office while others do not.
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How do you start anentrepreneurship program
at your university?
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What is the Situation inYour Region?
l What industries exist in your region?
l What academic institutions exist in your region?
l What role models are available in your region?
l Who are the key leaders/partners you should involve?
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l Does entrepreneurship fit the university or school’svision and strategy?
l What is the university orientation: research or teaching?l Is the university mainly publicly or privately funded?l Is there an identified champion or charismatic leader
for this endeavor within faculty or senior staff?l Which school or department has the most power and
influence in the university?
What is the Situation at Your University?
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l What are the existing links to the community/industry?l Does the university have a strong “commercialization”
office? (IP protection and licensing)l What are the opportunities for funding?l Is there a business school?l Is there support from university administrators and
successful alumni?
What is the Situation at Your University?(continued)
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How do Incubators Fit into this Plan?
l Are you in a “desert” or a “rain forest”?l What resources can you leverage from the
local environment?l Can you provide appropriate support for
developing entrepreneurs?l Is the incubator a part of the
entrepreneurship center or separate?
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What Metrics will you use toMeasure your Success?
l Number of coursesl Number of studentsl Number of graduatesl Student evaluationsl Students getting more jobsl Dollars raised for programl Donations from graduatesl Economic growth of regionl Number of start ups formedl Success of graduates 10 - 20 years out...
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Resources for those Starting a ProgramAssociations and ConferencesAssociations and Conferences
AOM: Academy of ManagementAmerican Society of Engineering EducatorsBabson Kauffman Entrepreneurship Research ConferenceNCEC: National Consortium for Entrepreneurship CentersNCIIA: Creativity and InnovationREE: Roundtable on Entrepreneurship Education TE3: Technology Enhanced Entrepreneurship EducationUSASBE: US Association for Small Business and Entrepreneurship
FoundationsKauffman FoundationPrice FoundationColeman Foundation
Web-based materialsHarvard Business School PressEuropean Case Clearing HouseSTVP Educators Corner
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Build a CenterLaunch or enhance an entrepreneurship center
Educators Corneron the STVP Web Site
Design a Course - Content for creating or enhancing a course - Best teaching practices in entrepreneurship for engineers
Join a CommunityConferences, societies and newsgroups...
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LaunchDate:October2003
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Conclusions...
l University-based entrepreneurship centers can have atremendous positive impact on individual students,the university environment, and the regionaleconomy.
l When setting up a center, one must be sensitive to theregional strengths and weaknesses of your institution.
l Look at models from other schools and borrow theideas that best match your needs.
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The Kauffman FoundationThe Price Foundation
Draper Fisher JurvetsonFenwick & West
Microsoft CorporationErnst and Young
National Collegiate Inventors and Innovators AllianceNational Venture Capital Association
STVPSTVP’’s Generous Supporterss Generous Supporters
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STVP Contact InformationSTVP Contact Information
Tina Seelig, Ph.D.Executive Director
http://stvp.stanford.edu