fostering open innovation and knowledge communities with sharepoint 2010

Fostering Open Innovation

and Knowledge communities

with SharePoint 2010

OU

R P

AS

SIO

N

We think that the internet and the adoption of its trends are an indicator for corporate innovations. We are passionate about helping our clients interpret, leverage, and maximize the benefits of these trends by making it a reality in their environments.

Be a leader in the adoption of new and

significant trends in the technology

marketplace that influence our

customer‟s business. Pace ourselves to

the Urgent needs of our customers. Be a

Trusted Advisor. Add Value to every

relationship.

Our Service Offerings

• Idea and Innovation Management

Solution.

• End to End SharePoint Deployment

Services

• SharePoint Application Development

• Social Platforms & Social Media

• Intranets 2.0

• Project Management & Collaboration

• Business Intelligence Applications

Technologies

• Microsoft SharePoint

• Microsoft SQL Server

• Microsoft Project Server

• Microsoft .NET

• Open source Platforms – Drupal, Joomla

• SilverLight , Flash & Adobe AIR platform

FEATURED CUSTOMERS

Uncompromising focus on the success of

every relationship, project and solution.

We go the extra mile, stay the extra night

in our quest to help our customers

achieve the 110% results from the

investments they are making with us and

the solutions we build.

Our Product Areas

• Commerce Applications for

SharePoint

• SharePoint Add-Ons and Widgets

OU

R V

ISIO

NO

UR

VA

LU

E

PARTNERSHIPS

1 The Innovation Dilemma…A business situation where need for innovation is realized.

Changing the Landscape of Innovation – Closed to Open Model …

Transition of the innovation model, drive for the transition and a revenue analysis.

VisionA conceptual overview of open innovation

3

Emerging Trends …An overview of key trends of open innovation practice and the evolution of technology behind them..

Challenges …An overview of existing and future challenges.

Featured Best Practices…A brief overview of open innovation best practices

Optimizing Collaboration…How SharePoint 2010 can enrich the experience for Enterprise 2.0

Pervasiveness of open Innovation…How open innovation is becoming pervasive in due course of time

4

5

6

7

8

2

Agenda


The Innovation Dilemma…

Innovation is more

than R&D

Innovation is not

restricted to product

development and

modification only.

Innovation is applicable

to entire business value

chain. To ensure

sustainable growth,

innovation can show

the direction towards

maximum utilization of

existing resources as

well as generating

resources for future.

Question is…How to be innovative quickly and efficiently?





3






4

5

6

7

8

2

Agenda


Transition of the innovation model, drive for the transition and a revenue analysis.2

Closed Model of Innovation

Open Model of Innovation

Changing the Landscape of Innovation – Closed to Open Model:

Organizational

Boundary

Internal Research Teams

Customer and

Consumers

Employee Community

New Market

Open Network

Subject Matter

Experts

Participation in

Innovation Process

Spin-offLicencing

Research Development

The Market

Partner/Supplier

Research Development

The Market

Research Projects

Internal Research

Teams

Organizational

Boundary

Customer &

Consumer

Employee

Communities

Partner/Supplier

Subject Matter

Experts

Open Network

No participation in the

innovation process

Increase in revenue with the ‘Open Innovation’ model…

Innovation is inevitable…

Factors of Market Dynamics:Threat of product becoming obsolete.Increase in competition.

Product differentiation vs. commoditization.

Radical engineering vs. incremental engineering.

Globalization.

Organizational

Strategic Intent:

Redefining ideation to

product

commercialization

cycle.

Adopting collaboration

globally to become

much more market

oriented.

Carrying an identity of

social business.

Exploring new markets

as well as revenue

areas.

Shift in customer/consumers’ media

engagement:From broadcast to narrowcast.

From mass media to personalized media.

From offline to online.

From passive to collaborative and creative.

Evolution of web technology:From simple world wide web to enterprise web 2.0

Flat communication platform across the globe.

Redefined media and entertainment domain.

Innovate or go bust





3






4

5

6

7

8

2

Agenda


3

Vision





3






4

5

6

7

8

2

Agenda


4

’Open Innovation’ is being embraced by new industries and sectors: In 2010, more than half

of the Fortune 500 companies had open innovation in place. From Pharmaceutical, FMCG,

automobile, IT to ITES, everybody is exploring open innovation.

‘Open Innovation’ is becoming more social: Web and social platforms make it easier to allow

for participation with rewards that are clearly defined and laid out. Collaborative initiatives

involving partners, suppliers, employees, and customers produce amazing results. Companies

find value in investing in social applications such as widgets, podcasts, mashups, wikis, blogs, RSS

feeds and social networking.

‘Open Innovation’ goes beyond idea generation: Many companies find it beneficial to look

beyond idea generation. In order to maximize the benefits of new innovation strategies they are

involving contributors with the entire innovation process. Recent study says that companies are

interested in corporate entrepreneurship, corporate venturing, start-ups and spin-offs for

implementation of innovation.(“The next Step in Open Innovation” by McKinsey, “Future of Open Innovation” by Henry Chesbrough, Oliver Gassmann and Ellen Enkel)

Pro-active intellectual property management: As per the progression of open innovation

practice, companies are focusing on the proper management of IP related issues. It is crucial to

address the question “Who owns the idea?”. Market trends show that IP management is an

essential part of an innovation management solution.

Trends in ‘Open Innovation’

10%

20%

30%

40%

50%

Cust

omer

/

Con su

mer

Busi

ness U

nit

Hea

ds

Em

ploye

es

In-h

ouse R

&D

CEO

Busi

ness

Par

tner

s/

Suppl

iers

Oth

er C

-leve

l

Em

ploye

esSal

es

Collaboration is the key…

(Visual Presentation of Economist Intelligence Unit and Grant Thornton survey of Business Exec, June 2010. "Innovation: The Key to Future Success?" Global results shown here.)

Different groups of participator

Invo

lvem

ent

in in

no

vati

on

p

roce

ssDifferent participatory groupsinvolvement in the innovation process

If you have the

‘innovation’ strategy…

Technology can make it happen.

From InfoTech to SocioTech –

A collaborative platform for Open Innovation

InactivePassive

Reactive

Pro-active

Collaborative

&

Creative

Ev

olu

tio

n o

f w

eb

tec

hn

olo

gy

User Responsiveness

PC Era

Web 1.0

Web 2.0

Enterprise 2.0

Creating and Capturing Value Through

Social Collaboration

Enterprise 2.0

social

collaboration

platform

(Blogs, wikis,

mash-ups,

social

networking,

forums, tagging,

bookmarking

etc.)

Value capture

through

collective

intelligence

Improved Business

Activities:Innovation.

Customer/consumer

engagement.

Branding.

Reduces time to

market.

Increased customer

lifecycle value.

New market.

Improved customer

insight.

Suppliers & Partners

Customer/Consumer

Market Trend Experts

Employee Communities

Open Networks

Changing Collaboration Dynamics in Organizations

Web 2.0 technologies trends: In the last few years there has been a

significant growth in collaboration efforts in organizations including

internal communication, collaborative extranets with interaction

workspace with suppliers and interacting with customers or

consumers.

Web 2.0 tools in different functional areas: Functional areas using

Web 2.0 tools are showing a significantly high affinity towards the

customer/consumer participation in developing products, services,

and knowledge management. There is a consistent growth of using

widgets, podcasts, wikis, blogs, RSS feeds and mush-up application

with collaborative workspace in organizations.





3






4

5

6

7

8

2

Agenda


5

Challenges in Open Innovation

Innovation involves more than just R&D.

Going beyond the transaction model of innovation.

Need for proper execution.

IPR related issues.

Need for proper integration with a heterogeneous

IT environment.

Innovation involves more than just R&D:

Growth is no longer restricted to new product development- it often comes

from new distribution channels, new packaging, new experiences or even a

new campaign.

Sustainable growth can be achieved by maximizing utilization of existing

resources for which innovation in business model is essential.

Integration of different functional divisions and building inter-division efficient

collaboration for the Open Innovation model.

Innovating strategy for “Open Innovation.”


Beyond the transaction model of open innovation…

Open innovation is not just a suggestion box, initially Open Innovation was

very much problem-and-solution oriented where individual innovator or group

of innovators interact with the organization but communication among the

innovators was missing.

Transactional approach has following limitations –

o It lacks longer engagement and the long-term relationship amongst the

participants.

o In some complex problem solving the problem itself need to be broken

down to allow the contributors work simultaneously in different part of it

but transaction model does not allow that flexibility of communication.

o It does not encourage participants to build on others‟ contributions.


IPR related issues…

Intellectual Property Rights (IPR) is a serious business issue for product-based

companies because of the need to have ownership of knowledge assets. This

is essential for future competition. But when an organization is following the

philosophy of „Open Innovation,‟ the IP strategy of that organization needs to

be addressed - especially as it incorporates a higher complexity of legal

compliance.


Need for Integration with a heterogeneous IT

environment.

Performance and ROI measurements are integral with the financial activities and

research of the organization.

Other areas of integration and collaboration across the different functional

divisions of an organization and with different stages

of innovation.

The implementation phase of innovation can be diversified as complete or partial

outsourcing, licensing, and joint development. Considering the diversity of

implementation , the necessity to integrate with other ERP platforms is essential for

proper management and an optimum ROI.


Need for Proper Execution…

The „Open Innovation‟ process is prioritized at a senior level in organizations.

Yet, it‟s the middle managers and heads of departments who have the

responsibility for implementing it. They‟re struggling to find the right processes

and business models to manage the entire innovation process. That‟s where the

gap lies.

The need for governance and review committees are essential for organizations

adopting the „Open Innovation‟ process. Trends show that increasing

collaboration calls for an identification of valued contributors and a

structured governance throughout the innovation process.






3






4

5

6

7

8

2

Agenda

Featured Best Practices…A brief overview of open innovation best practices6

Fostering Open Innovation and Knowledge communities with SharePoint 2010

Featured Best Practices:

Effective positioning of the open innovation

portal to maximize participation

Addictive user experience

Enabling the faster

progression from concept to prototype

Governance & Reporting

Open

Innovation

Best Practices


Easy idea contribution, search, update and idea

modification for greater user acceptance.

Creation of common interest of sections like comment,

vote, rank, tag and share to increase the engagement.

Building credential by creating or associating with

premier communities.

Mutual value creation to encourage the participation.

Building a competitive platform for idea challenge.

Cross browser support to increase participation.

Marketing and marketing technology support for portal

promotion.

Effective positioning of the open innovation

portal to maximize participation

Open

Innovation

Best Practices


Providing relevant social networking features like blogs, wikis,

widgets, mash-ups and RSS feeds to encourage active as well as

passive knowledge contribution.

Easy personalization of user profile.

Online and offline user experience to encourage longer

engagement.

Providing easy search through social taxonomy and folksonomy

for easy access of resources.

Easy document management across the collaboration process.

Building easy to use user interface.

Building easy to access and faster communication platform

through different applications like instant messenger, VOIP,

video conferencing.

Addictive user experience

Open

Innovation

Best Practices


Providing collaborative idea selection platform to

streamline best ideas from the idea pool.

Developing effective approval workflow across the

innovation process.

Providing the user easy access to relevant

information and facilitating greater visibility across

the entire process.

Building rich offline workspace experience.

Enabling the faster

progression from concept to prototype

Open

Innovation

Best Practices


Providing easy access of terms, conditions and IP disclaimer.

Developing access control from organizational to

divisional level.

Easy idea approval workflow.

Incorporating community management guidelines.

Cross organization policy sharing.

Monitoring KPI and ROI.

Individual account to community level governance.

Building incentive policy checking (against any claim).

Providing different performance matrices to measure portal

performance.





3






4

5

6

7

8

2

Agenda


Optimizing

Collaboration…

SharePoint 2010 can enrich

‘Open Innovation’ practices by

providing a framework of

collaboration .

How SharePoint 2010 can enrich the experience of Enterprise

2.0 by meeting those challenges

Enterprise 2.0 Microsoft SharePoint 2010

Flexibility Out-of- the-box web parts.

Sand-boxed solutions.

User-Driven Technology Easy site editing, including brand editing.

Office driver ribbon UI for faster training and adoption.

Rich offline experience with SharePoint workspace.

Powerful Self-Service capabilities and visualizations.

Compelling dashboards to drive business results.

Rich reports with access to millions of rows.

Drive accountability and alignment with scorecards.

Identify issues and opportunities with real-time access.

Improved API for richer extensibility and development.

Shorter Time to Market Cycle

Ease of Organization Flow Server-based Excel, spreadsheets, and data visualization.

Reporting center, BI web parts, KPI Dashboard.

Defined Workflow.

Enterprise 2.0 Microsoft SharePoint 2010

Teams are Global Facilitate the global meeting.

Mobile-based interaction with people and content.

Read-write web access using office web application.

Cross-browser support for maximized participation.

Work with peers online or offline.

Collaboration through mobile UI.

Transparency Pervasive records management and legal holds.

Cross-farm policies and rule for all content types.

Simple Intuitive interaction with content through Office.

Rapid creation and publishing of web content.

Easy page editing.

Easy to create a team site.

Site permission.

Site settings.

How SharePoint 2010 can enrich the experience of

Enterprise 2.0 by meeting those challenges – Continued…





3






4

5

6

7

8

2

Agenda


8

Pervasiveness of open

Innovation…How open innovation is becoming

pervasive in due course of time

Ø

Ø Pay Per Click

Ø Search Engine

Optimization

Ø Social Media Marketing

Ø Focus group marketing

Ø Insider Magazines/

Newsletters

Ø Marketing Analytics

Ø Participation Promotion

Contest Campaigns

Ø Usage Metrics & Analysis

Ø Sustained Evolution

Ø Feature Refinements

Ø Feature Additions

Ø Integrated Marketing

Ø Integration with Internal

Idea management

platforms

Ø Collaborative Idea

Workspaces

Ø Addictive User Experience

Ø Clear Incentives & Peer

Recognition

Ø Transparent Communication

Channels

Ø Community building

Ø Pervasive Innovation

Ø Operationalize Collaborative

Idea management – from

concept to commercialization

OPEN INNOVATION


Thank YouOptimus BT, 2550 Northwinds Parkway, Suite 140, Alpharetta GA 30009, USA Phone: (770) 569 1240 Fax: (770) 569 1242 Email: [email protected]: www.optimusbt.com

Follow us on

Gain insights from the Optimus BT perspective


mailto:[email protected]

http://www.optimusbt.com/

http://www.facebook.com/optimusbtinc

http://www.linkedin.com/company/optimus-bt

http://twitter.com/OptimusBT

http://www.slideshare.net/ram_prabhala