fotella presentation crowdfunding
TRANSCRIPT
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Mobile screenshots
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Mobile searching
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fotella isself-organizing images, sorted by place & time radii
hyperlocal event-centric images• index hashes time and geolocation data to enable rapid
searches through trillions of images and short videos
• user’s device determines the level of metadata; in some cases, we can get altitude and camera direction
• instant sharing: the easiest, fastest way to share an image: no app, no hashtag, no friends list required
• incorporates additional public photo streams and stores images on Amazon Web Services
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How fotella works
1. user captures image or video
2. geolocation and time data are converted to binary hash
3. image instantly available on all fotella devices
4. image scored by feedback; relevant images are pre-tagged to event or tagged via search
5. image is instantly searchable via hash and relevance rating
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Instant photo curation
1. Search fotella
2. Tap collection button
3. Tap photos
4. Tap collection button
5. Share or print collection
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Create “ownership”
• fotella enables local businesses to own their related Internet real estate
• when images or videos are taken at a given location and monetized, local businesses get a revenue share
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Motivate users
• property owners become the secondary owner of the media within fotella
• we have extensive experience in monetizing photo goods and establishing a market for photo services
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Successful tests
• Trenton Rotary 100th Anniversary Party www.fotella.com/rotary100
• US1 Magazine 30th Anniversary Gala search Princeton Forrestal Village, Princeton, NJ
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Increase distributionfor hyperlocal web sites
fotella can• get people involved by offering compelling images &
short videos of their area
• increase hyperlocal distribution by adding visual relevance to news feeds
• ease entry into new areas & markets
• accelerate growth
• discover news events as they happen
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Provisional patent filed“Method and apparatus for storing
and searching digital images”
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Benefits to web sitesof fotella integration
• increase engagement
• build emotional content
• grow user base: followers bring friends
• rapidly enter new markets
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Photo site competition
1. Filing Systems: Photobucket, Shutterfly, Snapfish, Flickr and most traditional photo sites
2. Titillating Collectives: Imgur, Pinterest, Imageshack, Tinypic, Tinder
3. Multimedia Web Sites: Tumblr (Yahoo), Pinterest4. Stock Image Sales: Corbis, Getty Images, Shutterstock5. Stream of Friends: Facebook, Instagram, Snapchat, Google+
6. Hyper-Local: Event-driven, instant-sharing, self-organizing – fotella.com creates and curates photo collections on-the-fly from multiple photographers
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Team
David Duquette, CEORecovering corporate lawyer; FINRA-registered investment banker; two prior startup exits (Princeton University '86; UVA Law '91)
Glenn Paul, VP DevelopmentSerial entrepreneur with several notable exits; President, Association of Imaging Executives; Founder, Trenton Digital Initiative (Princeton University '79)
Brad Murray, CTOExperienced software developer, and principal architect of Fotella GeoTimeHash; developed original dotPhoto technical platform in 2000 (U. Penn ‘92)
