foundation partnership for road safety(georgia) - gela kvashilava, 2014
TRANSCRIPT
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Foundation Partnership for Road Safety
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Our Mission is: To mobilize the joint efforts of the state, private and NGO
sectors in order to reduce traffic accidents
To advocate and inform society and the media about road safety issues of importance
To promote road safety culture and support youth road safety education
To involve Georgian road safety in the global road safety movement and cross border cooperation
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Projects:
Clean Air for Georgia
Friendly Roads
Be Active, Be Safe
Youth Road Safety Education
Increasing the Seat Belt Use in Georgia
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Children’s Road Safety
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Increasing the Seat Belt Use in Georgia
•Three year project•Started in 2007
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Seat Belt ProjectWorking with stakeholdersWorking with interested peopleWorking with MPsWorking with private sectorWorking in a coalitionWorking on educationWorking on PR campaignWorking on research
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Public awareness campaigns– Seat Belts
"Coalition of Seat Belt Users“ – banks, hotels, NGOs, educational centers and so on.
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Georgian celebrities in Seat Belts` Campaign
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Buckle up – it is as easy and necessary as doing this
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Booklets and books for Seat Belt CampaignSafeDriveSafeDrive
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https://www.youtube.com/watch?v=XkAWXGOH4xE&list=UUUoKR4Os0SG4bnwDbfWJZvA&index=133
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Increasing the Seat Belt Use in Georgia
In 2010, through building effective coalitions between public and private actors, the project contributed to establishing legislation that makes the use of seat belts mandatory in the front seat of all vehicles in Georgia.
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But the law was not enough!!!
Changing behavior
https://www.youtube.com/watch?v=yl80JavUL2s
Fit the seat belt
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The same research in October 2010
Outcomes… SafeDriveSafeDrive
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In 2008
867 dead
FatalitiesIn Georgia
In 2011
526 dead
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Youth Road Safety Education
150 schools in Tbilisi and regions
Tutorial books for children and teachers free of charge
The project covered more than 25, 000 children
Road Safety Education for Disadvantaged Youth from Abkhazia and South Ossetia
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Be Active, Be Safe
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The main goal of the project “Be Visible, Be Safe” is to reduce the number of pedestrian fatalities and injuries by changing the behavior of pedestrians and drivers through the public awareness campaigns and enhanced enforcement of traffic rules.
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Outcomes..
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The awareness of the children about road safety, who were involved in the project, was increased with about 60-70%.
After the hard work of the foundation, the Ministry of Education and Science of Georgia put the lesson on the road safety in the school curriculum.
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Friendly Roads
The Partnership for Road Safety and Elva Community Engagement implemented an innovative citizen engagement project titled "Friendly Roads", with the support of the East West Management Institute and USAID.
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Key Causes
Hazardous road infrastructure (“black spots”)Lack of education on safe driving behaviorLack of structured data collection on:
Local traffic hazards (black spots)Seasonal effects
AccidentsCauses:
SpeedingAlcohol consumptionInsufficient street lightingEtc.
Best practices
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How does it work?
The project allows citizens throughout all regions of Georgia to report hazardous traffic infrastructure and traffic accidents in their neighborhood using SMS and a website.
On the website www.megobruligzebi.ge all these citizen reports are shown on an interactive map together with official data on traffic accidents, to create the first publicly accessible overview of traffic hazards in Georgia.
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Friendly Road map SafeDriveSafeDrive
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How is the data being used?
Resolution of local hazards – involving decision makers and participating citizensAnalytical reports and solution of black spotsAdvocating safer roads with donors, local authorities and citizens
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Friendly Road Campaign SafeDriveSafeDrive
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https://www.youtube.com/watch?v=E7FgrHURAYM&list=UUUoKR4Os0SG4bnwDbfWJZvA
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Improvement of road sign in the project Friendly Roads
Euro Standard road sign in the school zones
Tbilisi
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Seminar “Safe Roads and Transports”
Presentation of the project Friendly Road
29 August, Tbilisi
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Friendly Road PartnersSafeDriveSafeDrive
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Clean Air for GeorgiaThe foundation “Partnership for Road Safety” started the implementation of the new project “Clean Air for Georgian Cities” by the collaboration with the organizations “Eco Vision” and “Elva”.
The overall purpose of the project “Clean Air for Georgian Cities” is to promote healthier, cleaner air throughout Georgia’s cities through implementing a powerful community-led advocacy and monitoring campaign.
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Clean Air for Georgia
The project’s specific objective is to monitor air quality through a public, cost-effective monitoring system throughout Georgia.
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Clean Air for Georgia
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The project includes several components, such as:
arranging the eco clubs at schools and involving the children in the process of collecting data on air quality
installing air quality monitoring sensors in different cities, which will provide the information in the automated regime and will create the database.
The project includes several components, such as:
arranging the eco clubs at schools and involving the children in the process of collecting data on air quality
installing air quality monitoring sensors in different cities, which will provide the information in the automated regime and will create the database.
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Air Quality Civil Monitoring
www.haeri.ge
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Media CampaignSafeDriveSafeDrive
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Clean Air for Georgia Campaign
Main massage:
Decrease Air Pollution,Use Clean Transport!
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Clean Air in Georgia Campaign SafeDriveSafeDrive
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Seminar Clean Air for GeorgiaSafeDriveSafeDrive
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Children’s Road Safety
On Average, Two Children are Involved Daily in Car Accidents on Georgian
Roads
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In 2013
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Under 16 Died 18 22Damaged 651 672
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Children’s Road Safety Research 59.6% of children in Georgia - in front seats 15% of them do not use the seatbelt.
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96 countries of the 96 countries of the world have world have
adopted the lawadopted the law
Save children’s lives together on Georgian Roads!
https://www.youtube.com/watch?v=ggL2TcX5P7c&list=UUUoKR4Os0SG4bnwDbfWJZvA
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Children’s Road SafetyIn May, 2014 the traffic law was
amendedChildren are in the safer conditions
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But still But still problemsproblems….!!!!….!!!!
L o g oMember of International Programs and Organizations
Georgian National Platform of Eastern PartnershipEU TRACECA II and Transport Road Safety ProjectInitiation of an Auto Fuel Efficiency programDevelopment of the Caucasus Fuel Economy Initiative
Our international partners are: FIA Foundation (Britain) EASST (Britain) BP (Georgia and Britain) Road safety Fund (Britain) USAID (the USA) Automobile Club of Moldova (ACM- Moldova) Road Safety Support Foundation (Ukraine)
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Problem
identificatio
n
Formulation
adoption
implementation
Self-estimationSelf-estimation
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