foundations of listening and engagement

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http://www.radian6.com @Radian6 What to Listen For, What To Say Foundations of Listening & Engagement © 2009 Radian6

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A review of the Top 10 Conversations to listen for in social media, along with discussion of different types of listening and fundamental engagement strategy.

TRANSCRIPT

Page 1: Foundations of Listening and Engagement

http://www.radian6.com@Radian6

What to Listen For, What To Say

Foundations of Listening & Engagement

© 2009 Radian6

Page 2: Foundations of Listening and Engagement

What Am I Listening

For?

Page 3: Foundations of Listening and Engagement

The Compliment

Page 4: Foundations of Listening and Engagement

The Complaint

Page 5: Foundations of Listening and Engagement

The Expressed Need

Page 6: Foundations of Listening and Engagement

The Competition

Page 7: Foundations of Listening and Engagement

The Crowd

Page 8: Foundations of Listening and Engagement

The Influencer

Page 9: Foundations of Listening and Engagement

The Crisis

Page 10: Foundations of Listening and Engagement

The ROI

Page 11: Foundations of Listening and Engagement

The Audit

Page 12: Foundations of Listening and Engagement

The Thread

Page 13: Foundations of Listening and Engagement

Types of Listening

Passive

Page 14: Foundations of Listening and Engagement

Types of Listening

Active

Page 15: Foundations of Listening and Engagement

Types of Listening

BrandCentered

Page 16: Foundations of Listening and Engagement

Types of Listening

Conversation Centered

Page 17: Foundations of Listening and Engagement

What Do I Say?

Page 18: Foundations of Listening and Engagement
Page 19: Foundations of Listening and Engagement

I’m Sorry.

Page 20: Foundations of Listening and Engagement

How Can We Help?

Page 21: Foundations of Listening and Engagement

Here’s Some Information...

Page 22: Foundations of Listening and Engagement

Yes or No...

...And Here’s Why...

Page 23: Foundations of Listening and Engagement

http://www.radian6.com@Radian6

Questions?

© 2009 Radian6