foundations of social networks with oracle …...foundations of social networks with oracle...
TRANSCRIPT
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Foundations of Social Networks with Oracle WebCenterPeter Henty, James OwenWebCenter Product Management
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The following is intended to outline our general product direction. It is intended for information purposes only and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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Program Agenda
• Social Networks in the Enterprise• WebCenter 11g Platform• WebCenter Social Networks Demo• Implementation Considerations
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Social Networks
In the Enterprise
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Social NetworksWikipedia definition
“A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, idea, financial exchange, friends, kinship, dislike, conflict, trade, web links, sexual relations, disease transmission (epidemiology), or airline routes.”
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Social NetworksOn the Internet
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Enterprise 2.0Building blocks for enterprise social networks
• Author Information• Write online documents; online blogs
• Publish Information• Create links to and from documents; add RSS
• Categorize Information• Add taxonomy via metadata annotation
• Find Information• Search; Use Tags and Tag Clouds
• Edit and Extend Information• Wikis; create mashups
• Communication with Others• Online presence; IM chat; VOIP
• Discuss with Others• Online communities; Workspaces; Forums
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Social Networks in the EnterpriseEmployee engagement is …
"a heightened emotional connection that an employee feels for his or her organization, that influences him or her to
exert greater discretionary effort to his or her work."The Conference Board
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Source: 2007, Gallup
Social Networks in the EnterpriseDisengaged employees are costly
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Social Networks in the EnterpriseCollective Intelligence emerges
• What are people talking about?• Why do they think it’s important?• Who are they talking to?• What can we do to help?• This can drive:
• Individual goals• Organizational goals• Direction adjustments• Targeted learning• Process changes
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Job fairs, Word-of-mouth
Employee surveys
Plaques
Team-buildingoffsites
Classroom training
All-hands meetingsTraditional
Online advertising, Email referrals
Online surveys
Email announcements
D-lists, Webinars
eLearning
Replayable Webcasts
Internet Web 2.0Engager
Blogging, RSSAttraction
Wikis, Chats, ForumsEmpowerment
Recommendations, Kudos, Ratings
Recognition
Team Workspaces, Collective Intelligence
Community
Informal learning, Tagging
Development
Interactive blogsVisibility
Social Networks in the EnterpriseEngagement tool evolution
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Social Networks in the EnterpriseOracle internal example
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Social Networks
WebCenter 11g Platform
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Oracle WebCenter 11gKey Components
Framework Composer Spaces Services
Next Gen Portal FrameworkContent IntegrationApplication
Integration
Layered CustomizationsResource CatalogEnterprise
Mashups
Community SpacesSocial NetworkingPersonal Spaces
Enterprise-ReadyWeb2.0Desktop IntegrationMulti-channel
interactions
• -
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Enterprise Ready Web 2.0 Services
•Tags•Links•Documents•Lists•Events•Tasks
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Social Networking with WebCenter
Create
docs
Tags
Tags
Link
Tag Cloud
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Social Networking with WebCenterDocuments
Create
docs
Tags
Tags
Link
Tag Cloud
• Share and collaborate
• Manage personal documents
• Publish content
• Hot-pluggable repository
• Universal content managementout of the box
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Social Networking with WebCenterPages & Wikis
Create
docs
Tags
Tags
Link
Tag Cloud
• Create personal pages• Create shared pages to
express knowledge and share information
• Manage access and lifecycle
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Social Networking with WebCenterTags
Create
docs
Tags
Tags
Link
Tag Cloud
• User-driven categorization ofinformation
• Shared tags enhance categori-zation with a social dimension (folksonomies and social searches)
• Facilitates discovery of informationand subject-matter experts
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Social Networking with WebCenterLinks
Create
docs
Tags
Tags
Link
Tag Cloud
• Create explicit relationshipsbetween information and people
• Productive way to quickly viewand access related information
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Social Networking with WebCenterSearch
Create
docs
Tags
Tags
Link
Tag Cloud
• Single, integrated search:
Services, Applications, Sites,Secure Enterprise Search
• Refine results:
Author, Date
• Save and publish
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Social Networking with WebCenterComposer
Create
docs
Tags
Tags
Link
Tag Cloud
• Express and share informationin a meaningful way
• Rearrange components
• In-place editing
• Style, Themes, Templates
• Layered customization
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Social Networking with WebCenterDemo
Create
docs
Tags
Tags
Link
Tag Cloud
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Enterprise Social Networks
Important Considerations
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Enterprise ConsiderationsSimple interactions
•Rich AJAX interfaces encourage participation
•Simple to share and find information
•Familiar user interactions
•Fosters collective intelligence
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Enterprise ConsiderationsSecurity
•Users generally authenticated and known
•Information and applications are disparate
• Identity propagation / Single sign on
•Must enforce underlying security policies
•Manage customers, partners and even competitors in the network
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Social Networks ConsiderationsMust have personal aspect
• Personal productivity is key toparticipation
• Empower individuals to completetasks and manage projects efficiently
• Provide tools for greater creativityand productivity
• Enable individuals to personalizetheir knowledge in the most meaningful way
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Social Networks ConsiderationsStandards
•On Internet, social network is fixed; in enterprise, it must be fluid:
• Multiple applications
• Multiple information silos
•Foundation for Web 2.0 collaboration
•Application integration (JSR 168/286, WSRP 1.0/2.0, JSF)
•Content integration (JCR/JSR 170)
•IM/Presence (SIP/JSR 116)
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Social Networks ConsiderationsCustomization Architecture
Base Document
User Customization Jane’s Page
John’s Page
Application Customization
+
+
MDS Customization Engine
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Closing Comments
• Enterprises are adopting social networking technologies NOW
• WebCenter is the platform for developing social network applications NOW
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Learn Morewww.oracle.com/middleware
• White Papers • Webcasts• Buyer’s Guides• Analyst Reports• Case Studies
• Podcasts
• Technical Information & Forums• www.oracle.com/technology/products/middleware/index.html
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For More Information
http://search.oracle.com
Oracle WebCenter
orhttp://webcenter.oracle.com
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