founder fairytale #4 : build market launching strategy for education start-ups - danny goh
TRANSCRIPT
MARKET LAUNCH STRATEGYINNOVATUBE
DANNY GOH
AN ENTREPRENEUR THAT LEVERAGES RESOURCES FROM DIFFERENT MEDIUM, LOCATIONS AND TIMING TO FORGE THE DEVELOPMENT OF IDEAS
WHO AM I
MY JOURNEY SO FAR
PRODUCT
EdTech is a tool to help more users to acquire knowledge in a faster, affordable, and more efficient way
UNDERSTANDING EDTECH
WHY IS EDTECH NOT SHOWING THE POTENTIAL JUST YET?
EDUCATORTECH GUY
USERS * MARKETS
CREATING A PRODUCT
PRODUCT
Edtech is not just about TEACHING and LANGUAGE
HIGHER EDUCATION SERVICE SUPPLY CHAIN
HS TUITION
LANGUAGE TRAINING
STUDY ABROAD COUNSELLING UNI APPLICATIONS FOREIGN CARE
SERVICES
ENTRANCE TEST PRE-BOARDING TRAINING
FOREIGN PT JOBS/ SERVICES
GRADUATE CAREER SERVICES
CONTINUOUS EDUCATION
CORPORATE TRAINING
MARKET
Choosing the right market dictates 80% of success
STRATEGIC POSITIONING
ECONOMIES OF SCALE
Sources: Investopedia
LOW VARIABLE COST
RISK HEDGING
Exit
PEOPLE
TIMING
MARKET
STRATEGIC POSITIONING
SALES
VALUES
EXIT STRATEGY
Sales expansion in both revenue and the # of users
Is it going to add value to the valuation?
Increase the chances of exitIPO: MarketSale: Market or Model acquisition
PARTNERSHIPS
HIGHER EDUCATION SERVICE SUPPLY CHAIN
HS TUITION
LANGUAGE TRAINING
STUDY ABROAD COUNSELLING UNI APPLICATIONS FOREIGN CARE
SERVICES
ENTRANCE TEST PRE-BOARDING TRAINING
FOREIGN PT JOBS/ SERVICES
GRADUATE CAREER SERVICES
CONTINUOUS EDUCATION
CORPORATE TRAINING
NEGOTIATIONS
NEGOTIATIONS
WISHI want 70% of share plus full control of
the team
My expectations Predicting Opponent’s expectations
EXPECTED
BOTTOM LINE
I know I can get 60% of share plus strategic
decision making
50% of share plus strategic decision
making
60% of share plus full control
50% of share plus shared control
40% of share plus no control
WHY? REASONINGS TO DEFEND ARGUMENTS
NEGOTIATIONS
WISH
My expectations Predicting Opponent’s expectations
EXPECTED
BOTTOM LINE
WHY? REASONINGS TO DEFEND ARGUMENTS
HAPPY EXCITED
QUANTIFY FACTS TO MAKE DECISION
1-10 TH SG ID
Timing 4 6 7
Product Fit 4 2 8
People 8 3 7
Total 16 11 22
SYSTEMS & PROCESSES
SYSTEMS are a collection of processes that run without daily hands-on to scale your business automatically
TEXT
TYPE OF SYSTEMS
▸ CRM - data
▸ Accounting
▸ Email blast
▸ HR system
▸ Salesforce, CRM
▸ Wave apps
▸ Talents
COMMUNICATION
COMMUNICATION
REPORTS DETAILS PICK UP THE PHONE GO!
THANK YOU