founder institute pitching evening : ralph talmont
TRANSCRIPT
Hello, my name is Ralph Talmontand I communicate for a living.
@ralphtalmont
Communication is the single most important skill you need
in order to succeed as an entrepreneur.
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Good product, dynamic management,financial prudence, visionary ideas,
good coffee, comfortable chairs...
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These are axiomatic. They are the baseline.Your success actually depends
on your ability to communicate.
Public speaking is not the same as speaking in public.
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Public speaking is a disciplineof communication which merely
uses the technology of speech.
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Pitching is to public speaking, as tabasco is to hot curry sauce.
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“Just the essentials.”
We pitch for one of two reasons:1. to get feedback and input
2. to attract people who can help
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Message
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StructureStory
What is missing from your pitch,will not be “filled in” by the listeners.
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Take them by the handand lead them down the path
you wish them to go
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1. Write your pitch out in long form2. Edit, craft, re-write and polish it
3. Bounce it off people who care to help4. Re-edit, crystallise, focus
5. Practice it6. Repeat.
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What doesn’t add to your pitch,takes away from it.
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Slides make good friends.
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But they make enemies much faster and a lot easier.
Presenting = design + content + performance
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Authenticity beats polish.
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Polish beats disorganisation.Focus, practice, authenticity and polish
beat everything.
The 6 p’s of public speaking:Proper preparation
prevents piss-poor performance
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Questions to be answeredbefore you are ready to pitch
properly, every time you do it...
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Q1 : Who is listening?
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Q2 : What do they want to hear?
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Q3 : Why would they even bother stopping to listen to you?
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Q4 : What is the one thing you want them to remember?
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Q5 : Why do you want them to remember it?
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Q6 : Who is the decision-maker in the room?
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Q7 : What is the one result you can feasiblyhope to achieve from this pitch?
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Slow down.Breathe. (Yawn before a pitch.)
Focus on a few people in the audience.Get personal.
Smile.
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Now, go get ‘em!
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