W E D N E S D A Y 6 T H J U N E

P R O G R A M M E

T H E P A N E L I S T S

Guest arr ival & registrat ion6.15PM

Welcome remarks7.00PM

Panel discussion7.15PM

Audience Q&A8.15PM

Drinks & networking8.30PM

Optional tour of Core Collect ive 8.45PM

Event ends9.30PM

ELIKA MATHER

Kitchen by Food Rebel

BRAD ROBINSON

Ritual Gym

JESRINA ARSHAD

PurelyB

presented in partnership with

Core Collective, Level 22,

79 Anson Road, Singapore

Location:

A B O U T T H E P A N E L I S T S

Jesrina is the Co-founder and CEO of PurelyB.com.  Launched in 2015, PurelyB is South

East Asia’s leading health and wellness online community portal. Providing holistic

wellness content on nutrition, fitness and mindfulness with a mission to transform

people’s quality of health and life through online guided solutions created by the best

health experts worldwide.  In 2016 PurelyB launched Malaysia’s first holistic wellness TV

show with Astro, SE-Asia’s largest media entertainment group.  Today they have

members spanning across 8 countries globally including US, Australia and UK.

Prior to PurelyB, Jesrina was Head of Digital Marketing & Strategy at Astro Malaysia

Holdings, Digital media manager at Mindshare Malaysia (Head of Digital for clients Maxis,

Astro & Sime Darby Group), and Web Designer & Developer at VLT (now Mckinsey Labs).

Jesrina holds a Bachelor’s degree in Multimedia Technology and Design from the

University of Kent, and a Master’s degree in Marketing.

JESRINA ARSHAD | PurelyB

Brad Robinson is a Founder and Chief Executive of the award-winning Ritual Gym. With

over 15 years of global entrepreneurial experience, Brad is a proven business leader and

entrepreneur now driven by his desire to change the global fitness landscape, improving

lives along the way.

Prior to opening Ritual, Brad served as a Managing Partner for Empire Automation; an Asia

based market leader in CCTV and Security Systems Integrator for a wide range of

corporate clients that include casinos and many Fortune 100 businesses. Brad has also

served as the Managing Director for FreightWatch Group, Asia Pacific, where he was

responsible for the supply chain security needs of several Fortune 500 clients. 

BRAD ROBINSON | Ritual Gym

Following a 10 year career in Corporate HR Consultancy, servicing a number of Fortune

500 Companies, Elika completed her training at the Institute of Integrative Nutrition and

launched Kitchen by Food Rebel and Elika Fit in 2015.  Inspired as an answer to her own

health issues and the lack of healthy food options in the CBD, Elika set out to solve her

own problem knowing it was shared by many.

As the owner of Kitchen by Food Rebel and a certified Raw Food Chef, the cafe's mission

is to improve their customers health through a recipe of awareness, education & great

food. Elika provides education workshops & cooking classes onsite and works with a

number of local start‐up and suppliers to source quality fresh ingredients that can be

used in-house to make fresh meals daily.

As a Health Coach Elika works with individuals & companies and provides the truth about

nutrition enabling healthier lifestyles through coaching, consulting &  healthy food.  

ELIKA MATHER | Kitchen by Food Rebel

T H U R S D A Y 7 T H J U N E  

P R O G R A M M E

Guest arr ival & breakfast by8.30AM

Welcome remarks9.00AM

Building a Prof itable Wellness

Business and a Mindset for Success

by Lauren Armes , Welltodo  

10.05AM

Building a Brand by Pete Thew ,

Yoga Movement  

9.25AM

Networking break10.50AM

Wellness break by 10.45AM

An Explorers Mindset - keynote by

Grant 'Axe ' Rawlinson    

12 .05PM

Networking break11 .55AM

Masterclass in Investment

powered by CRIB featur ing

Albert Shyy (Burda Principles ) ,

Eddy Lee (Coffee Ventures )

Jeffrey Liu (GuavaPass ) , Marcus

Chow (Bird & Bird ATMD )

11 .00AM

Closing remarks12 .55PM

Lunch & networking by1 .00PM

Shangri-La Hotel,

22 Orange Grove Road, Singapore

Location:

Wellness break by 11 .50AM

Event ends 2.00PM

A B O U T T H E   S E S S I O N S

When building a brand, it’s important to “Stand for Something”. What do you want to say?

How do you want to be perceived in your market?

In this talk about Brand Building, we’ll define what a brand actually is in 2018, what are the

more important parts to focus on first, and a little bit about the speakers experience when a

company is lead by brand and service, versus being led by profit. 

BUILDING A BRAND  | Peter Thew

A MASTERCLASS INVESTMENT | Panel Discussion powered by CRIB

Leaning on industry experts, the session aims to provide pragmatic insight to help you

understand and navigate the investment journey and will provide points of view from four key

avenues of investment: early stage and mature stage, as well as input from an expert in

mergers and acquisitions as well as insights from someone who has been through the journey

themselves.  

BUILDING A PROFITABLE WELLNESS BUSINESS & A MINDSET FOR SUCCESS  | Lauren Armes

Over the course of 4 years, Lauren has met hundreds of highly successful entrepreneurs in

the wellness industry – to garner an understanding of what makes their businesses

successful and profitable.

In this session we will explore the common hurdles faced by entrepreneurs in wellness, and

how to overcome them. We'll find out what is standing between you and your own definition

of success, and why your mindset plays the key role in shaping this.

An Interactive keynote sharing the 5 key traits of successful Explorer's.  Traits which have

helped him achieve powerful goals in the world of business and exploration for over 20 years.

 Artfully and professionally delivered through a combination of story-telling supported with

professional audio-visuals, Grant brings you on a journey through the world of extreme

adventure and presents scenarios where the audience must make key decisions along the

way to bring the learning points to life in a way your teams will never forget!

AN EXPLORERS MINDSET  | Grant ‘Axe’ Rawlinson

A B O U T T H E   P A N E L I S T S  

In 2007, having finished his Marketing Degree at the University of

Hawaii, Peter Thew was moved to Bali to take on the regional

Marketing Manager Role for Global Youth lifestyle brand,

Billabong. A few years in, he was promoted to the Regional Brand

Management, overseeing branded solutions for existing markets,

and helping establish game plans for entry into new markets

throughout the region.

Bringing his passion for branding and a desire to address the

existing position of yoga in the Singapore market, Peter and his

wife created Yoga Movement. The YM Brand now has 6

established locations across the Lion City, that boast

complimentary Academy, Retail, and F&B offerings. 

PETER THEW | Yoga Movement

Lauren Armes is a business coach, speaker, writer and

entrepreneur. She founded Welltodo, a global industry network for

the wellness industry, in 2014. Welltodo is now respected as a

definitive voice for the business of wellness, spotlighting

innovation and trends, case studies and insights. As a company,

Welltodo helps people to build incredible businesses and careers

in the wellness industry – through its events, recruitment and

coaching services, and more. 

LAUREN ARMES | Welltodo

Albert heads Burda Principal Investments' Singapore office and

currently sits on the board of Zilingo, Carsome, and Priceza.

Previously he was at GREE Ventures from 2014 to 2017, where

he led the fund's investment team in Southeast Asia and India.

Prior to this, he served as a Director at Lazada Group, helping build

the company’s Marketplace business across the region. Other

professional experience includes co-founding an online menswear

company in the US and spending 5 years as a management

consultant at Monitor Group. He completed his MBA at the

University of California, Berkeley and did his undergraduate

studies at the University of Pennsylvania

ALBERT SHY | Burda Principal Investments

A B O U T T H E   P A N E L I S T S ( C O N T I N U E D )

Jeffrey is the CEO of GuavaPass, the pan-Asian healthy living

community he co-founded in 2015 with Rob Pachter. GuavaPass

provides a community of fitness studios and healthy-living

experts, offering unlimited classes at premium locations across

Asia. Jeffrey was formerly the Head of Corporate Development at

BeachMint, a venture-backed social e-commerce startup in Santa

Monica. Additionally, Jeffrey ran the company’s Business

Intelligence and Analytics divisions. Jeff forefronted the merger

between BeachMint and Lucky Magazine, a Conde Nast subsidiary,

forming The Lucky Group.

Previously, Jeffrey helped launched a hedge fund in Singapore,

worked as an investment professional at a special opportunities

hedge fund in Chicago, and as an investment banker at Lehman

Brothers. Aside from the United States, he has lived in Hong Kong,

Taiwan, Singapore, and the Philippines.

JEFFREY LIU | GuavaPass

Eddy has invested in more than 50 US and Asian startups. He

relocated from Silicon Valley to Southeast Asia to Co-Found

Coffee Ventures so as to tackle unmet needs in Southeast Asian

markets.

The early stage fund focuses on people development, product-

market iteration, and go-to-market strategy. He mentors at

Stanford University’s StartX accelerator among other institutions

and was previously a consulting professor, a medical imaging

scientist, and a circuit design engineer.

EDDY LEE | Coffee Ventures

A B O U T T H E   P A N E L I S T S ( C O N T I N U E D )

Grant ‘Axe’ Rawlinson is the Human Powered Sales Explorer.

 Born with an intense natural curiosity, for 20 years he has been

achieving powerful goals in the world of business and

exploration.

From the street level to the boardroom, and over 50 expeditions

across the globe including summiting Mt Everest and crossing

oceans and continents completely by human-power, Grant now

uses the knowledge he has gained to inspire and help sales and

business teams make more effective decisions by adopting the

mindset of explorers and ultimately achieve higher, harder and

more powerful goals.  

A native of New Zealand, Grant lives in Singapore, is a

professional member of the Asian Professional Speakers

Association and is married to Stephanie with twin daughters

Kate and Rachel.

GRANT 'AXE' RAWLINSON | Human Powered Sales Explorer

Marcus is head of the Corporate Group in the Singapore office. His

practice focuses on mergers and acquisitions, private equity,

equity capital markets and regulatory compliance work. He also

advises on corporate governance and Singapore stock exchange

related matters. He is involved in regional cross border

transactions in PRC (including Hong Kong), Malaysia, Thailand,

Vietnam, Indonesia and India.

Marcus has previously worked at several international law firms in

New York, Hong Kong and Singapore. He has experience in a range

of industries including manufacturing, retail, construction, real

estate, food and beverage, banking and finance, airlines, mining

and agriculture and technology.

Marcus previously worked at Singapore Exchange Securities

Trading Limited where he was in the issuers' regulation

department in charge of vetting listing and IPO applicants and

enforcing continuing listing obligations on listed companies.

MARCUS CHOW | Bird & Bird

F O R M O R E I N F O

T H A N K Y O U T O O U R P A R T N E R S

Kate Sarginson - Market Director Asia

kate@welltodoglobal.com

Sinead O'Callaghan - Events & Partnerships Manager

sinead@welltodoglobal.com

supported by

J O I N U S  

OPTION 1: Attend the Founder Series, Wednesday 6th June - SGD$65

(single event only - evening) 

OPTION 2: Attend the Founder Series Plus, Thursday 7th June - SGD$165

(single event only - half day) 

OPTION 3 (BEST VALUE): Attend the Founder Series and the Founder Series Plus,

Wednesday 6th and Thursday 7th June - SGD$200  (both events above - saving of 15%) 

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