four great reasons to love - ksassets.timeincuk.net · ab profile % 50,000 100,000 51% 37% 46%...
TRANSCRIPT
1 Urban, affluent, premium readers with strong purchasing power.
2 Modern, up-market and forward-thinking editorial.
3 Stylish pages created by style experts.
4 Responsive Livingetc readers move product.
FOUR GREAT REASONS TO LOVE
Smart, stylish, successful
Urban, affluent trendsetters
Passionate about great modern design.
Actively improving their home environment through major projects, clever buys and
instant decorating updates.
Living a contemporary lifestyle that is emulated by their wider circle of friends.
Keen shopper
JUST WHO IS THE READER?
SOURCE: NRS JAN/JUN 2016
QUALITY READERS…The highest premium readerships in the modern homes market.
High percentage of AB-profile readers.
AB
PR
OFI
LE %
50,000 100,000
51%
37%46%
CIRCULATION
25%
50%
75%
49%
50,000 150,000 200,000 250,000
SOURCE: NRS JAN/JUN 2016
IN WITH THE STYLE CROWDLivingetc has a strong proportion of premium readers,
similar to the titles in the fashion market.
AB
PR
OFI
LE %
100,000CIRCULATION
49%
42%
27% 25%
59%
25%
50%
75%
Circulation: 76,077 (print and digital)• UK Newsstand: 49,928• UK Subscribers: 19,462
• Export sales: 9,821
Readership: 173,000• AB profile: 49%
• ABC1 profile: 75%• Median age: 46
• Female/Male ratio: 70 : 30
LOOK WHO’S READING
SOURCE: NRS JAN/JUN 2016
Coverlines November
Chic homesIdeas, personality, impact…
Nice bit of roughDecorating with edge
The perfect sleepGreat beddie buys
76,07745,928
63,71525,040
Circulation:UK Newsstand:
Age Profile%• 15 – 24 years• 25 – 34 years• 35 – 44 years• 45 – 54 years• 55 – 64 years• Median Age
Social Class Profile%
• AB• ABC1
10% 14%29%25%10%46
19% 20%29%26%11%43
49%75%
49%75%
Low market duplication• Low market duplication with competitor titles
• 93% of Livingetc readers do not read Elle Decoration • 88% of Elle Decoration readers do not read Livingetc
Solus readership• 36% of Livingetc readers do not read any
other home interest magazine
VERSUS THE COMPETITION
THE HOMES MAGAZINE FOR MODE RN LIVING
N O V E M B E R 2 0 1 6 / £ 4 . 4 0 U S $ 9 . 9 9 /A U S $ 9 . 9 5 / N Z $ 1 1 . 5 0
NO
VE
MB
ER
20
16
EASY LUXURY
AT HOME WITH… DESIGN GURU
PAOLA NAVONE AND TEXTILE WHIZZ NEISHA CROSLAND
CHIC SPACES
NICE BIT OF ROUGH
DECORATING WITH EDGE
HOTEL-STYLE BATHROOMS
Get the 5-star vibe in your home
THE PERFECT
SLEEP
Great beddie buys40
Ideas, personality, impact!
RECALL: 2/11/2016
SOURCE: NRS JAN/JUN 2016
THE HOMES MAGAZINE FOR MODE RN LIVING
N O V E M B E R 2 0 1 6 / £ 4 . 4 0 U S $ 9 . 9 9 /A U S $ 9 . 9 5 / N Z $ 1 1 . 5 0
NO
VE
MB
ER
20
16
EASY LUXURY
AT HOME WITH… DESIGN GURU
PAOLA NAVONE AND TEXTILE WHIZZ NEISHA CROSLAND
CHIC SPACES
NICE BIT OF ROUGH
DECORATING WITH EDGE
HOTEL-STYLE BATHROOMS
Get the 5-star vibe in your home
THE PERFECT
SLEEP
Great beddie buys40
Ideas, personality, impact!
RECALL: 2/11/2016
RATE CARD
CONTACT
DPS £15,410Whole page £7,700
Front half page £8,860Front third page £10,020
Outside back cover £10,780Inside front cover DPS £21,570
Suzanne Imre [email protected] 0203 148 7430
Joanne O’Hara Publisherjoanne.o’[email protected] 0203 148 7642
Kate Bragazzi Advertising [email protected] 0203 148 7627
Carole Bunce International & Luxury Account [email protected] 0203 148 7620
Sarah Laker Regional Trading (Manchester)[email protected] 0161 601 3732
Amélie Srikumar Head of [email protected] 0203 148 7683