four great reasons to love - ti media · ab profile % 50,000 25% 50% 75% 100,000 57% 40% 37%...

Four great reasons to love

1) Urban, aff luent, premium readers with strong purchasing power.2) Modern, up-market and forward-thinking editorial.3) Stylish pages created by style experts.4) Responsive Livingetc readers move product.

Smart, stylish, successful

Urban, affluent trendsetters

Passionate about great modern design.

Actively improving their home environment through major projects, clever buys and instant decorating updates.

Living a contemporary lifestyle that is emulated by their wider circle of friends.

Keen shopper

Just who is the reader?

AB profile %

50,000

25%

50%

75%

100,000

57%

40%

37%

Quality readers…

45%

Source: NrS JAN/Dec 2014

circulAtioN

The highest premium readerships in the modern homes market.High percentage of AB-profile readers.


50,000 100,000 150,000 200,000 250,000

25%

50%

75%

57%

43% 43%

35%

AB profile %

circulAtioN

In with the style crowdLivingetc has a strong proportion of premium readers,

similar to the titles in the fashion market.

57%

Readership: 197,000• AB profile: 57%• ABC1 profile: 81%• Reader age: 35% aged 35-44

Circulation: 92,224 (print and digital)

• UK Newsstand: 48,520• UK Subscribers: 22,371• Export sales: 15,981• UK newsstand rank: 9• UK newsstand RSV: £2.4M up 1.0% YOY

Constantly strong ABC performance

Look who’s reading


MAR

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T H E H O M ES M AG A Z IN E FO R M O DER N L I V IN G MARCH 2015 £4.10 US $9.99/AUS $9.95/NZ $11.50

HERRINGBONE PARQUET tHiS YeAr’S MuSt-HAVe

pop Art AttAcK!tHe SiXtieS NeW YorK ViBe reiNVeNteD for 2015

SPRING SHOP EDIT • DRESSING TABLES • GEOMETRIC RUGS • HALL MIRRORS

The new KITCHEN

DESIGN RULES

Style CENTRALModern homes that ooze

laid-back charm

~

RECALL: 4/3/2015


Versus the competition

92,224 71,47548,520 27,228

Circulation:UK Newsstand:

Age Profile%• 15 – 24 years• 25 – 34 years• 35 – 44 years• 45 – 54 years• 55 – 64 years• Median Age

Social Class Profile%• AB• ABC1

12%

35%

3%41

15%

26%

57%81%

40%73%

25%

15%

10%35

27%

20%• Low market duplication with competitor titles• 78% of Livingetc readers do not read Elle Decoration • 80% of Elle Decoration readers do not read Livingetc

• 34% of Livingetc readers do not read any other home interest magazine

Low market duplication

Solus readership

Suzanne Imre [email protected] 148 7430 Charles Beall Acting [email protected] 148 7665 Joanne O’Hara Commercial Directorjoanne.o’[email protected] 148 7642 Dave Harvey Ad Brand [email protected] 148 7640 Carole Bunce International & Luxury Account [email protected] 148 7620 Kate Laurence Head of [email protected] 148 7696

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The new KITCHEN

DESIGN RULES


laid-back charm

~

RECALL: 4/3/2015

Rate card

Contact…

DPS – £15,410Whole page – £7,700Front half page – £8,860Front third page – £10,020Outside back – £10,780Inside front cover DPS – £21,570

URL Links

Bespoke

2-10 links£150

POA POA

Gallery (max 5 images)

Video (max 30 seconds)

Hot spot (max 5 images)

£1,500

£1,500

£1,500

6 - 10 images + £20011 - 15 images + £400

31 - 120 seconds + £200121 - 151 seconds + £400

6 - 10 images + £20011 - 15 images + £400

*Plus a net production charge of £500 Video and £750 Gallery and hot spots.Advertorials will adhere to same print principles of coast loading.DPS’s will adhere to same print principles of cost loading.Digital circulation: 3,653

Digital edition costs

*in conjunction with print edition

MA

RC

H 2015

THE H

OM

ES MAG

AZIN

E FOR

MO

DER

N LIVIN

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The new KITCHEN

DESIGN RULES


laid-back charm

~

RECALL: 4/3/2015

MAR

CH

2015 THE H

OM

ES MAG

AZIN

E FOR M

OD

ERN LIVIN

G





The new KITCHEN

DESIGN RULES


laid-back charm

~

RECALL: 4/3/2015

Additional ad formats

Additional media costs

Additional enhancements (Max 20mb)

four great reasons to love - ti media · ab profile % 50,000 25% 50% 75% 100,000 57% 40% 37%...

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