four seasons of the museum summer
DESCRIPTION
Presentation given during the "Four Seasons of the Museum" session at SEMC 2014 in Knoxville, TN.TRANSCRIPT
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The Good, the Bad & the Ugly of Operational Sustainability
Michelle ZupanCurator & Director, Hickory HillThomson, GAChair, AASLH Historic House Museum Committeewww.hickory-hill.org
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15,000 “house museums” in America* Of the 300 in Philly, only
10% had an endowment 80% had maintenance and preservation needs exceeding $1 million Average operating budget $100,000
* There are more house museums in America than there are McDonald’s in America. (14,157)
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Trends Watch 2013, American Alliance of Museums http://aam-us.org/docs/center-for-the-future-of-museums/trendswatch2013.pdf
70% of wealth concentrated in the hands of Baby Boomers
Women give more than men, but….
Millenials & women prefer outcome-oriented philanthropy (think underserved audiences, community gardens, etc)
WHAT THIS MEANS:• Assumptions based on the behavior of previous generations of donors are not a reliable guide to future patterns of philanthropy.
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St. Louis Federal Reserve Datahttp://research.stlouisfed.org/fred2/tags/series/?t=museums
Just 2 more graphs –I promise…
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Strategic Plan – where are you & where are you going in the next 3 to 5 years?
Endowment – Do you have one?
At least 3 months of Operating Costs (keeping the lights on & the toilets flushing)
A fund for Building Preservation Costs
Sufficient funds to cover Staff Costs
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US Census Data Every 7 seconds an American turns 50
From the Bureau of Labor Statistics & Volunteering in America survey The Baby Boom generation WAS volunteering in higher
numbers than the WW2 Generation, but… 37% of volunteers serve in an EDUCATIONAL institution
Since 2010, the number of hours given has remained FLATOverall volunteerism DECLINED
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Interpretive Plan – what are you going to say & how are you going to say it
Disaster Plan – you may never need it, but won’t you be happy if you have it and DO need it?
Rentals & Alternate Revenue Streams – the way of the future for museums
Yes, it says Museum & Farmer’s Market!
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Brucemore – Concert & Play series with Balloon Glow
Hickory Hill – Educator Workshops
Springfield Museum – Girl Scout night
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http://www.dplan.org/
Beauvoir, post-Hurricane Katrina
9/11 Memorial Museum collections area during flood
Hancock County, GA courthouse August 11, 2014 fire
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Hickory HillTornado 2007
Hickory HillIcemageddon 2014 R& D works too
Rip Off & Duplicate
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Education Programs Must be aligned to the State
Educational Standards.
Think outside the Mission Statement
Partnerships – Symbiosis is good Look to State Parks, Environmental
Education Centers, other types of museums
Marketing/PR/Advertising Plan WHO are you trying to reach & HOW should you do it?
Marketing ROI – understand it!
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Millennialsinteract with their smartphones 43times per day.
71% of social media users are more likely to
purchase products from brands that they are connected to on social media websites.
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You aren’t done yet
• Collections Policy & Collecting Plan• Exhibition Plan (minimum 3 to 5 years out)• Conservation Plan (artifacts & structures)• Visitor Surveys • Assessments – MAP, STePS, etc
http://www.semcdirect.net/page-706790
http://historyleadership.org/
www.campbellcenter.org
www.npi.org
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When: Friday, June 12, 2015Time: 9:00am – 3:00pmWhere: Atlanta History CenterCost: $95Info & Registration: http://www.aaslh.org/
Speakers: Max Van Balgooy, Engaging PlacesKen Turino, Historic New EnglandJessica Rast VanLanduyt, Atlanta History Center
How are House Museums Adapting to the Future?
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“The stem of the
flower is in fact
STEM–science,
technology,
engineering, and
math. But the blossom
of the flower is the
humanities. Without
the blossom, the stem
is completely useless.
It’s just a stem.”
– actor John Lithgow