fowa tour- ryan carson
Post on 18-Oct-2014
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Future of Web Apps Tour Edinburgh & Leeds presents "Lessons Learned from Selling Dropsend and other Web App Stories" by Ryan Carson, founder of CarsonifiedTRANSCRIPT
Ryan CarsonFounder of Carsonified
SOLD
SOLD
Marketing has changed.
Branding and control
Conversation + empowerment
We’re all cynical & disloyalWe’re cynical + disloyal
Honesty + Openness
The BasicsThese are the bare freakin’ minimum.
• Mess around till you understand the basics
• Measure your conversions religiously
• A/B test every page on your site. Read bit.ly/ab-testing
• Use words like 'View prices & plans' instead of 'Free trial'
• Visits should be increasing by 10% per month
• Spend at least two hours a week
Google Analytics
Identify the sites your customers visit
• Trade favors
• Setup an affiliate scheme
• Write content
• PR stunt to get coverage
Building Social CapitalThe not-so-basics.
3,500,000 monthly visits
Johnson & Johnson
Your 6-Step Master Plan
Identify your niche.
Figure out the one thing they want to do or be.
Create a do-able plan.
Some ideas ...Some ideas ...
Invoicing: Help them be better businessmen
Bug Tracking: Help them be better coders
E-commerce: Help them be better salesmen
Who’s going to do it?
Start right now. Seriously.
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