fox sports presentation
TRANSCRIPT
![Page 1: Fox Sports Presentation](https://reader034.vdocument.in/reader034/viewer/2022042615/55c8b198bb61eb49298b4784/html5/thumbnails/1.jpg)
GOLF IN THE CITY YEN PHUNG | TYLER RONISH | SUPO TECHAGUM | nap POSHYANANDA | CORAL LEE
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DRIVING MILLENIALS’ INTERESTS IN GOLF BY APPEALING TO OUR INTERESTS, GENERATING CONVERSATIONS WITHIN OUR COMMUNICATION CHANNELS, AND REPOSITION GOLF – LITERALLY – TO BECOME OUR MAIN CHOICE OF SPORT.
EXECUTIVE SUMMARY
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SITUATION OVERVIEW
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SITUATION OVERVIEW
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SITUATION OVERVIEW
102,000+ FOLLOWERS
122,000+ LIKES
HUBSPOT SCORE
59
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SITUATION OVERVIEW
$23.00
$24.00
$25.00
$26.00
$27.00
$28.00
$29.00
$30.00
$31.00
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
DOLLARS (MILLIONS)
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SITUATION OVERVIEW
1.76% revenue since 2013
0.80% # of establishments
0.95% employment
2.47% CONSUMER SPENDING
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20% 30 – 39 YO
19% 18 – 29 YO
18% 40-49 YO
17% < 18 YO
14% > 60 YO
12% 50-59 YO
SITUATION OVERVIEW
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SITUATION OVERVIEW
FAN MARKET (62,860,000 TOTAL)
VIEWED ON TV
VIEWED ON ONLINE DEVICE
PARTICIPATED IN PAST YEARS
ATTENDED 1+ EVENT
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SOUNDERS MARINERS
SITUATION OVERVIEW
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PROBLEM
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MILLENIALS INVOLVEMENTS
PROBLEM
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MILLENIALS INVOLVEMENTS CAPTURE NEW MARKETS
PROBLEM
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MILLENIALS INVOLVEMENTS CAPTURE NEW MARKETS DECREASE IN PLAYERS
PROBLEM
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MILLENIALS INVOLVEMENTS CAPTURE NEW MARKETS DECREASE IN PLAYERS PERCEPTION OF GOLF
PROBLEM
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STRATEGY
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STRATEGY
INCREASING AWARENESS
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STRATEGY
INCREASING AWARENESS
INCREASING ACCESSIBILITY
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UTILIZE LOCAL RESOURCES
STRATEGY
INCREASING AWARENESS
INCREASING ACCESSIBILITY
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PLAN OF ACTION
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GOLF THE CITY
SPACE NEEDLE
ALKI BEACH
CAL ANDERSON PARK
RED SQUARE
WEST LAKE
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PROMOTION
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PROMOTION
USE LOCAL INFLUENCERS DRIVE ENGAGEMENT START CONVERSATIONS
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PUBLIC ART
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PUBLIC ART
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PUBLIC ART
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DRIVE ENGAGEMENT START CONVERSATIONS
PROMOTION
#USGAxSEA #golfthecity
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VIEWING PARTY
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VIEWING PARTY
CENTURYLINK EVENT CENTER
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VIEWING PARTY
SPACE NEEDLE
ALKI BEACH
CAL ANDERSON PARK
RED SQUARE
WEST LAKE
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VIEWING PARTY
SPACE NEEDLE
ALKI BEACH
CAL ANDERSON PARK
RED SQUARE
WEST LAKE CENTURYLINK CENTER
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VIEWING PARTY
COST TO BOOK VENUE
SEATTLE’S MILLENIALS POPULATION
SEATTLE’S RANKING AS BEST PLACE FOR MILLENIALS
527K #9 $14K
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VIEWING PARTY VIEWING PARTY
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BEYOND THE VIEWING PARTY
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SWING ANALYZER
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PHOTO BOOTH
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Father’s day QUIZ
What is your Dad’s favorite sport?
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Father’s day QUIZ
What is your son’s/daughter’s
favorite food to eat?
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Otieno Terry (R&B) Allen Stone (folk/ indie) Fly Moon Royalty (jazz)
la luz (surf) Mary Lambert (pop)
MUSIC & FOOD
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MUSIC & FOOD
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MUSIC & FOOD
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SATISFACTION RATE
METRICS
SOCIAL MEDIA STATISTICS
EVENT VISITORS
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DRIVING MILLENIALS’ INTERESTS IN GOLF BY APPEALING TO OUR INTERESTS, GENERATING CONVERSATIONS WITHIN OUR COMMUNICATION CHANNELS, AND REPOSITION GOLF – LITERALLY – TO BECOME OUR MAIN CHOICE OF SPORT.
CLOSING
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QUESTIONS?