Foyle Maritime Festival

& Clipper Race& Clipper Race

Presentation 26 May 2016

Foyle Maritime Festival

& Clipper Race& Clipper Race

Presentation 26 May 2016

Background

Derry City & Strabane District Council is in final

year of 4 year/2 race sponsorship and is currently

a boat sponsor in 2015/16 race.a boat sponsor in 2015/16 race.

The city will host the Clipper Race on a stopover

that will be known as the Foyle Maritime Festival

from 9 – 17 July 2016

Derry City & Strabane District Council is in final

year of 4 year/2 race sponsorship and is currently

a boat sponsor in 2015/16 race.a boat sponsor in 2015/16 race.

The city will host the Clipper Race on a stopover

that will be known as the Foyle Maritime Festival

Festival Overview – Key Dates

Clipper Boat Arrivals – Foyle Port Marina

Thursday 07 – Monday 11 July inclusive

Let’s Get Curious – Race Village at Foyle Port MarinaMarina

Thursday 07 – Wednesday 13 July

City Centre Programme

Sat 09 – Wednesday 13 July

Festival Bar & Music Stage Guildhall Square

Key Dates

Race Village at Foyle Port

Festival Bar & Music Stage Guildhall Square

Festival Overview – Key DatesClipper Race Crew Prize Giving

Wednesday 13 July @7.30pm

Guildhall Square

Markets at Queens Quay

Saturday 9 – Sunday 17 July Saturday 9 – Sunday 17 July

Quayside Festival

Thursday 14 – Sunday 17

Festival opens along Quayside &

Ebrington Square

Key Dates

Festival Overview – Key DatesClipper Race Kitchens

Ebrington, Thursday 14 – Sunday 17

Various times, early closure Friday eve

Visiting Boats & ShipsVisiting Boats & Ships

McFarland Quay Thursday 14 – Sunday 17

Friday 15th July evening

Music Concert Ebrington – reduced capacity ticketed event

Key Dates

Sunday 17

reduced capacity

Festival Overview – Key Dates

Festival Finale – Voyage of Sunniva

Saturday 16 July 8.30 –11pm

Ebrington Square, Quayside festival zones

and River Foyle and River Foyle

Sunday 17 July

Parade of Sail 13:00

Festival closes 6pm

Key Dates

Ebrington Square, Quayside festival zones

Infrastructure Schedules

Location Dates

Quayside Festival Zones May onwards

Quayside Festival Zones

various

05 – 17 July

Guildhall Square 06 – 08 JulyGuildhall Square 06 – 08 July

Ebrington Square 10 – 13 July

Guildhall Square 14 - 15 July

Festival Village Markets 9th July (from midnight)

Ready by 6am

Ebrington Square 18 – 19 July

Quayside Festival Zones 18 – 19 July

Activity

Site preparation

Site Build

Site BuildSite Build

Site Build

Site take down

July (from midnight) Site Build

Site Take Down

Site take down

Festival Zones

Festival Zones Dates

Guildhall Sq/ Waterloo Place 09 – 13 July

Ebrington Square 14 – 17 July

Artisan Market

(Peace Bridge to Council car park)

09 – 17 July

(Peace Bridge to Council car park)

Festival Village 14 – 17 July

Corporate Village 09 -17 July

Sainsbury’s Zone 14 – 17 July

Harbour House - Event Control 08 – 17 July

Clipper Race Office – 1-3 Waterloo Place 07 – 17 July

DCSDC Strand Road Offices – Festival Press &

Marketing Team

09 – 17 July

13 July

17 July

17 July

17 July

17 July

17 July

17 July

17 July

Ebrington Square

Artisan Market

Festival Village

Corporate Zone

Little Sailors Zone

Marketing Last Media Evaluation report had AVE value £849,357, PR Value £2,548,071

Occupancy on key nights already Over 80% 16th July, Over 70% other weekend nights.

Campaign ongoing but ramped up now from end of May Campaign ongoing but ramped up now from end of May including ads Channel 4, UTV and Good Morning Britain also Billboard campaign

Discovery Channel and Eurosport competition with TNI

RTE Irish Nationwide programming

Outside OB’s Q Bus and BBC

Last Media Evaluation report had AVE value £849,357, PR

July, Over

Campaign ongoing but ramped up now from end of May Campaign ongoing but ramped up now from end of May including ads Channel 4, UTV and Good Morning Britain

competition with TNI