fp business project presentation (english)
DESCRIPTION
TRANSCRIPT
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Московская школа управления СКОЛКОВО
Future Pilots project
Franchise of development edutainment centers for children 5-
16 y.o.«If one decides to prioritize among others one most important thing which can ensure long term success
and prosperity of nation or a human in the global highly competitive environment it would be a strong
focus on increasing 6-12 years old kids‘awareness and curiosity».
V.V. Preobrazhensky, Skolkovo, 21.10.2013
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Московская школа управления СКОЛКОВО
Product description
2. CAD space: Компас1. PC space: Kano
3. Manufacturing space
4. Robotics space: Lego5. Science space6. Media library
7. Speakers space
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Московская школа управления СКОЛКОВО
Business model
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Московская школа управления СКОЛКОВО
Market evaluation
Market capacity: 10,9 mln. kids of 5-18 years old – clients of UDODs
Target group for Russia: 8,9% interested in STEM - 1 mln.
Based on НИУ ВШЭ and Levada center market research in 2012
“Programs analysis of 400 after-school centers (…) allow us to see the strong demand to the STEM direction (including paid services)”.
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Московская школа управления СКОЛКОВО
Porter's five forces
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Московская школа управления СКОЛКОВО
Value proposition
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Financials
Assumptions:1) According to
sensitivity analysis the main driver is attendance;
2) 40% attendance per week is the break even point;
3) 2 COCO – company owned company operated clubs;
4) 47 DODO –dealer owned dealer operated (franchise clubs);
5) 56% is the maximum possible average attendance per week.
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Московская школа управления СКОЛКОВО
SWOT and risk analysis
S: No serious competitors within
chosen format Strong and experienced
teamFeatures of an essential commodity with low negative economical
impact
W: Huge market volumeGovernment potential
assistance due to a high social impact
Big variety of educational content with constant
change features
O: Lack of Qualified Tutors;
Lack of developed methodology
Lack of suitable facilitiesTime expenditures for
tutors’ education
T: Demand Volatility;Change in Law: Municipal, Regional and Federal;Administrative Barriers: licenses, authorizations;
Crisis events in the Economy;Lack of Qualified Tutors;
Risks Mitigation: Demand Volatility (Mobile Solutions, etc.);
Change in Law (participation in legislative processes);
Administrative Barriers (best practices sharing “Baby Club” experience);
Economy crises ( “Baby Club” experience of 0 impact of 2008 crisis).
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Московская школа управления СКОЛКОВО
Project progress
1.2013 4.20142.13 3.13 4.13 5.13 6.13 7.13 8.13 9.13 10.13 11.13 12.13 1.14 2.14 3.14 4.14
24.01.2013Prototype
Presentation«World of industries»
Oleg Tsarkov: you very far from mass-
market!
01.08.2013Baby-Club
Partnershipdecision
made
29.09.2013Baby-Club
PartnershipEstablished
21.10.2013First FP
Skolkovo presentation
10.11 - 15.11China expedition
14.12.2013Skoltech
Presentation
01.03.2014Baby-Club Kaluga Grand Opening
21.3 - 30.3USA expedition
25.1 - 12.9Idea formationMass-market exploration
Clients understandingTeam formation
Impact:1. USA franchises and FabLab@school project connections;2. Edutainment kits and books – a lot!3. Imagination Technologiesrelation established
Impact:1. Profitability of STEM kid-centered franchises approved;2. Some franchises explored.
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Московская школа управления СКОЛКОВО
Project progress
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Московская школа управления СКОЛКОВО
Implementation plan: short-run
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Московская школа управления СКОЛКОВО
Growth strategyArea
Number of centers
Russia
CIS
Central Asia
Manufacturing centers for graduates
FP franchise
India and China
USA and Europe
Future Pilots
Baby-Club
Space flights!
2014 Present
2015
2016
2018
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Московская школа управления СКОЛКОВО
Team: roles and competencies
Dmitry Andrushin: GR, construction
Pavel Bilenko: idea and general management
Andrey Balishanskiy: supplier relations
Yriy Belonoshenko: franchise development
Anton Dedusenko: legal support, risk analysis
Kira Sakarello: product and content
Adilbek Batalov: international development (Kazakhstan)
Anvar Khaltaev: sales and marketing
Hayk Harutyunyan: international development (Armenia)
Special Thanks to: Ivan Sharov (finance model design), Ivan Ignatyev (market exploration), Nikolay Mrochkovsky (promotion), Ruslan Tikhonov (real world «kruzhok» consulting), Vladimir Babushkin (ЦМИТ connection), Oxana Kagno – energy and faith.
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Московская школа управления СКОЛКОВО
Bonus slides
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Московская школа управления СКОЛКОВО
Content map & formats table
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Московская школа управления СКОЛКОВО
Investments and return
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Московская школа управления СКОЛКОВО
Week schedule
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Московская школа управления СКОЛКОВО
If plan A fails…
…we will transform our project to IDEO-like manufacturing prototyping lab.
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Московская школа управления СКОЛКОВО
Market Evaluation: foresight
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Московская школа управления СКОЛКОВО
Russian rivals analysis
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Московская школа управления СКОЛКОВО
Curriculum in accordance with school program
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Московская школа управления СКОЛКОВО
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Московская школа управления СКОЛКОВО
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Московская школа управления СКОЛКОВО
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Economic logic$100 000 investments for the first center
$200 fee per month $>100 kids per month $20 000 revenue per month
$9 000 revenue minus key costs per month 12 month breakeven
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Investment required to get to profitability
$100 000 investments for the first center
$50 000 investments for franchising
$50 000 investments per each next