fpo pricing

Upload: manish-parmar

Post on 04-Apr-2018

243 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/29/2019 FPO Pricing

    1/51

    Page 1 of51

    INDIAN FINANCIAL SYSTEM

    The heart that pumps blood,

    The heart that pumps money,

    The heart that needs to b strong,

    The heart which sustains,

    The heart of all life,

    The centre part of the body,

    The centre part of the economy,

    Yes! This heart is INDIAs FINANCIAL SYSTEM.

    Indian Financial System is like..

    The core of the earth,

    The core that protects,

    The core that manages,

    The core that holds,The core that integrates,

    The core without vibrations..

  • 7/29/2019 FPO Pricing

    2/51

    Page 2 of51

    Indian Financial System.

    The financial system is one of the most important inventions of modern

    society. The phenomenon of imbalance of in the distribution of capital or

    funds exists in every economic system. There are areas or people with

    surplus funds and there are those with a deficit. A financial system

    functions as an intermediary and facilitates the flow of funds from the

    areas of surplus to the areas of deficit. A financial system is a

    composition of various institutions, market, regulations and laws,

    practices, money managers, analyst, transactions and claims and

    liabilities.

  • 7/29/2019 FPO Pricing

    3/51

    Page 3 of51

    Financial Markets:

    A financial market can be defined as the market in which financial assets

    are created or transferred. Financial assets represent a claim to thepayment of a sum of money sometime in the future and/or periodic

    payment in the form of interest or dividend.

    Financial markets are sometimes classified as primary and secondary

    markets. But, more often financial markets are classified as money

    market and capital markets. The distinction between the two markets is

    based on the differences in the period of maturity of the financial assets

    issued in these markets. Money market deals with all transaction in short

    term instruments (with a period of maturity of one year or less like

    treasury bills, bills of exchange, etc). Whereas capital market deals with

    transaction related to long term instruments (with a period of maturity of

    above one year like corporate debentures, government bonds, etc) and

    stock (equity and preference shares).

    Financial Institutions:

    In financial economics, a financial institution is an institution that

    provides financial services for its clients or members. Probably the most

    important financial service provided by financial institutions is acting as

    financial intermediaries. Most financial institutions are regulated by the

    government. Financial institutions provide service as intermediaries of

    financial markets. They are responsible for transferring funds from

    investors to companies in need of those funds. Financial institutions

    facilitate the flow of money through the economy. To do so, savings are

    brought to provide funds for loans. Financial institutions in most

    countries operate in a heavily regulated environment as they are critical

  • 7/29/2019 FPO Pricing

    4/51

    Page 4 of51

    parts of countries' economies. Regulation structures differ in each

    country, but typically involve prudential regulation as well as consumer

    protection and market stability. Some countries have one consolidated

    agency that regulates all financial institutions while others have separate

    agencies for different types of institutions such as banks, insurance

    companies and brokers.

    Financial Services:

    Financial services are the economic services provided by the finance

    industry, which encompasses a broad range of organizations that

    manage money, including credit unions, banks, credit card companies,

    insurance companies, consumer finance companies, stock brokerages,

    investment funds and some government sponsored enterprises. The

    term "financial services" became more prevalent in the United States

    partly as a result of the Gramm-Leach-Bliley Act of the late 1990s, which

    enabled different types of companies operating in the U.S. financial

    services industry at that time to merge.

    Companies usually have two distinct approaches to this new type of

    business. One approach would be a bank which simply buys an

    insurance company or an investment bank, keeps the original brands of

    the acquired firm, and adds the acquisition to its holding company simplyto diversify its earnings. Outside the U.S. (e.g., in Japan), non-financial

    services companies are permitted within the holding company. In this

    scenario, each company still looks independent, and has its own

    customers, etc. In the other style, a bank would simply create its own

    brokerage division or insurance division and attempt to sell those

    products to its own existing customers, with incentives for combining allthings with one company.

  • 7/29/2019 FPO Pricing

    5/51

    Page 5 of51

    Financial Instruments:

    A financial instrument is a tradable asset of any kind, either cash;evidence of an ownership interest in an entity; or a contractual right to

    receive, or deliver, cash or another financial instrument.

    Financial instruments can be categorized by form depending on whether

    they are cash instruments orderivative instruments:

    Cash instruments are financial instruments whose value is

    determined directly by the markets. They can be divided into

    securities, which are readily transferable, and other cash

    instruments such as loans and deposits, where both borrower and

    lender have to agree on a transfer.

    Derivative instruments are financial instruments which derive

    their value from the value and characteristics of one or more

    underlying entities such as an asset, index, or interest rate. They

    can be divided into exchange-traded derivatives and over-the-

    counter (OTC)derivatives.

    Alternatively, financial instruments can be categorized by "asset class"

    depending on whether they are equity based (reflecting ownership of

    the issuing entity) ordebt based (reflecting a loan the investor has made

    to the issuing entity). If it is debt, it can be further categorised intoshort

    term (less than one year) orlong term.

    Foreign Exchange instruments and transactions are neither debt nor

    equity based and belong in their own category.

    Financial Markets Structure:

    http://en.wikipedia.org/wiki/Loanshttp://en.wikipedia.org/wiki/Depositshttp://en.wikipedia.org/wiki/Derivative_(finance)#OTC_and_exchange-tradedhttp://en.wikipedia.org/wiki/Derivative_(finance)#OTC_and_exchange-tradedhttp://en.wikipedia.org/wiki/Derivative_(finance)#OTC_and_exchange-tradedhttp://en.wikipedia.org/wiki/Derivative_(finance)#OTC_and_exchange-tradedhttp://en.wikipedia.org/wiki/Derivative_(finance)#OTC_and_exchange-tradedhttp://en.wikipedia.org/wiki/Derivative_(finance)#OTC_and_exchange-tradedhttp://en.wikipedia.org/wiki/Derivative_(finance)#OTC_and_exchange-tradedhttp://en.wikipedia.org/wiki/Derivative_(finance)#OTC_and_exchange-tradedhttp://en.wikipedia.org/wiki/Derivative_(finance)#OTC_and_exchange-tradedhttp://en.wikipedia.org/wiki/Ownershiphttp://en.wikipedia.org/wiki/Ownershiphttp://en.wikipedia.org/wiki/Derivative_(finance)#OTC_and_exchange-tradedhttp://en.wikipedia.org/wiki/Derivative_(finance)#OTC_and_exchange-tradedhttp://en.wikipedia.org/wiki/Derivative_(finance)#OTC_and_exchange-tradedhttp://en.wikipedia.org/wiki/Depositshttp://en.wikipedia.org/wiki/Loans
  • 7/29/2019 FPO Pricing

    6/51

    Page 6 of51

    Monet Market:

    Money, Money, money,

    I need it in a day.

  • 7/29/2019 FPO Pricing

    7/51

    Page 7 of51

    But everyone says nay.

    Bank is a one, who says take,

    With lot of documents to make.

    Any other option I ask

    Yes says the huge market mask.

    With a wider mark, named as MONEY MARKET.

    One of the important functions of a well-developed money market is to

    channel savings into short-term productive investments like workingcapital. Call money market, treasury bills market and markets for

    commercial paper and certificate of deposits are some of the examples

    of a money market

    Call Money Market

    The call money market forms a part of the national money market, where

    day-to-day surplus funds, mostly of the banks are traded. The call

    money loans are of very short term in nature and the maturity period of

    theses loans vary from 1 to 15 days. The money that is lent for one day

    in this market is known as call money and if exceeds one day but less

    than 15 days, is referred as notice money. In this market, any amount

    could be lent or borrowed at a convenient interest rate, which is

    acceptable to both borrower and lender. This loan are considered as

    highly liquid, as they are repayable on demand at the option of either the

    lender or the borrower

  • 7/29/2019 FPO Pricing

    8/51

    Page 8 of51

    Commercial papers

    Commercial Paper are short term, unsecured promissory notes issued at

    a discount to face value by well known companies that are financial

    strong and carry high credit rating. They are sold directly by the issuers

    to investor, or else placed by borrowers through agents like merchant

    banks and security houses. The flexible maturities at which they can be

    issued are one of the main attractions for borrowers and investors since

    issues can be adapted to the needs of both. The Commercial Paper

    market has the advantage of giving highly rated corporate borrowers

    cheaper funds than they could obtain from the banks while still providing

    institutional investor with higher interest earnings than they could obtain

    from the banking system the issue of Commercial Paper imparts a

    degree of financial stability to the system as the issuing company has an

    incentive to remain financially strong.

  • 7/29/2019 FPO Pricing

    9/51

    Page 9 of51

    Certificates of deposits

    With a view to further widen the range of money market instruments and

    to give investors greater flexibility in the deployment of the short termsurplus funds, RBI permitted banks to issue Certificates of Deposits.

    Certificates of Deposits the defined as short term deposit by way of

    usance promissory notes having a short maturity of not less than three

    months and not more than one year. They are bank deposits which are

    transferable to one party to the other they are different from conventional

    time deposits due to their free negotiability. Due this negotiable nature

    they are also known as negotiable certificates of deposits.

    Money market mutual funds

    MMMF are mutual funds that invest primarily in money market

    instruments of very high quality and of very short maturity commercial

    banks, RBI and public financial institutions can set it either directly or

    through their existing mutual funds subsidiaries. The schemes offered by

  • 7/29/2019 FPO Pricing

    10/51

    Page 10 of51

    MMMF can either be open ended or close ended. In case of open-ended

    schemes the units are available on continuous basis and the MMMF

    would be willing to repurchase the units, while a close ended scheme is

    available for subscription for a limited period and is redeemed at

    maturity.

    Capital Markets:

    A capital market is a market for securities (debt or equity), where

    business enterprises (companies) and governments can raise long-term

    funds. It is defined as a market in which money is provided for periods

    longer than a year

    Difference between Money Market and Capital Market:

    Money market is distinguished from capital market on the basis of the

    maturity period, credit instruments and the institutions:

  • 7/29/2019 FPO Pricing

    11/51

    Page 11 of51

    1. Maturity Period: The money market deals in the lending and

    borrowing of short-term finance (i.e., for one year or less), while the

    capital market deals in the lending and borrowing of long-term finance

    (i.e., for more than one year).

    2. Credit Instruments: The main credit instruments of the money

    market are call money, collateral loans, acceptances, bills of exchange.

    On the other hand, the main instruments used in the capital market are

    stocks, shares, debentures, bonds, securities of the government.

    3. Nature of Credit Instruments: The credit instruments dealt with in

    the capital market are more heterogeneous than those in money market.

    Some homogeneity of credit instruments is needed for the operation of

    financial markets. Too much diversity creates problems for the investors.

    4. Institutions: Important institutions operating in the' money market are

    central banks, commercial banks, acceptance houses, nonbank financial

    institutions, bill brokers, etc. Important institutions of the capital market

    are stock exchanges, commercial banks and nonbank institutions, such

    as insurance companies, mortgage banks, building societies, etc.

    5. Purpose of Loan: The money market meets the short-term credit

    needs of business; it provides working capital to the industrialists. The

    capital market, on the other hand, caters the long-term credit needs of

    the industrialists and provides fixed capital to buy land, machinery, etc.

    6. Risk: The degree of risk is small in the money market. The risk is

    much greater in capital market. The maturity of one year or less gives

  • 7/29/2019 FPO Pricing

    12/51

    Page 12 of51

    little time for a default to occur, so the risk is minimised. Risk varies both

    in degree and nature throughout the capital market.

    7. Basic Role: The basic role of money market is that of liquidity

    adjustment. The basic role of capital market is that of putting capital to

    work, preferably to long-term, secure and productive employment.

    8. Relation with Central Bank: The money market is closely and

    directly linked with central bank of the country. The capital market feels

    central bank's influence, but mainly indirectly and through the money

    market.

    9. Market Regulation:

    In the money market, commercial banks are closely regulated. In the

    capital market, the institutions are not much regulated.

    PRIMARY MARKET

    The capital market consists of primary and secondary markets. The

    primary market deals with the issue of new instruments by the corporate

    sector such as equity shares, preference shares and debt instruments.

    Central and State governments, various public sector industrial units

    (PSUs), statutory and other authorities such as state electricity boards

    and port trusts also issue bonds/debt instruments. The primary market

    in which public issue of securities is made through a prospectus is a

    retail market and there is no physical location. Offer for subscription to

  • 7/29/2019 FPO Pricing

    13/51

    Page 13 of51

    securities is made to investing community. The secondary market or

    stock exchange is a market for trading and settlement of securities that

    have already been issued. The investors holding securities sell

    securities through registered brokers/sub-brokers of the stock exchange.

    Investors who are desirous of buying securities purchase securities

    through registered brokers/sub-brokers of the stock exchange. It may

    have a physical location like a stock exchange or a trading floor.

    Major players of primary market:

    There are several major players in the

    primary market. These include the

    merchant bankers, mutual funds, financial

    institutions, foreign institutional investors

    (FIIs) and individual investors. In the

    secondary market, there are the stock

    brokers (who are members of the stockexchanges), the mutual funds, financial institutions, foreign institutional

    investors (FIIs), and individual investors. Registrars and Transfer

    Agents, Custodians and Depositories are capital market intermediaries

    that provide important infrastructure services for both primary and

    secondary markets.

    SECONDARY MARKET

    The secondary market consists of 23

    stock exchanges including the National

    Stock Exchange, Over-the-Counter

    Exchange of India (OTCEI) and Inter

    Connected Stock Exchange of India

  • 7/29/2019 FPO Pricing

    14/51

    Page 14 of51

    Ltd. The secondary market provides a trading place for the securities

    already issued, to be bought and sold. It also provides liquidity to the

    initial buyers in the primary market to reoffer the securities to any

    interested buyer at any price, if mutually accepted. An active secondary

    market actually promotes the growth of the primary market and capital

    formation because investors in the primary market are assured of a

    continuous market and they can liquidate their investments.

    Market regulation: It is important to ensure smooth working of capital

    market, as it is the arena where the players in the economic growth of

    the country. Various laws have been passed from time to time to meet

    this objective. The financial market in India was highly segmented until

    the initiation of reforms in 1992-93 on account of a variety of regulations

    and administered prices including barriers to entry. The reform process

    was initiated with the establishment of Securities and Exchange Board of

    India (SEBI).

    The legislative framework before SEBI came into being consisted of

    three major Acts governing the capital markets:

    1. The Capital Issues Control Act 1947, which restricted access to

    the securities market and controlled the pricing of issues.2. The Companies Act, 1956, which sets out the code of conduct for

    the corporate sector in relation to issue, allotment and transfer of

    securities, and disclosures to be made in public issues.

    3. The Securities Contracts (Regulation) Act, 1956, which regulates

    transactions in securities through control over stock exchanges. In

    addition, a number of other Acts, e.g., the Public Debt Act, 1942,

  • 7/29/2019 FPO Pricing

    15/51

    Page 15 of51

    the Income Tax Act, 1961, the Banking Regulation Act, 1949, have

    substantial bearing on the working of the securities market.

    Capital Issues (Control) Act, 1947

    The Act had its origin during the Second World War in 1943 when the

    objective of the Government was to pre-empt resources to support the

    War effort. Companies were required to take the Government's approval

    for tapping household savings. The Act was retained with some

    modifications as a means of controlling the raising of capital by

    companies and to ensure that national resources were channeled into

    proper lines, i.e., for desirable purposes to serve goals and priorities of

    the government, and to protect the interests of investors.

    Under the Act, any firm wishing to issue securities had to obtain

    approval from the Central Government, which also determined the

    amount, type and price of the issue. This Act was repealed and replacedby SEBI Act in 1992.

    Securities Contracts (Regulation) Act, 1956

    The previously self-regulated stock exchanges were brought under

    statutory regulation through the passage of the SC(R)A, which provides

    for direct and indirect control of virtually all aspects of securities tradingand the running of stock exchanges. This gives the Central Government

    regulatory jurisdiction over (a) stock exchanges, through a process of

    recognition and continued supervision, (b) contracts in securities, and (c)

    listing of securities on stock exchanges. As a condition of recognition, a

    stock exchange complies with conditions prescribed by Central

    Government. Organized trading activity in securities in an area takes

    place on a specified recognized stock exchange. The stock exchanges

  • 7/29/2019 FPO Pricing

    16/51

    Page 16 of51

    determine their own listing regulations which have to conform with the

    minimum listing criteria set out in the Rules. The regulatory jurisdiction

    on stock exchanges was passed over to SEBI on enactment of SEBI Act

    in 1992 from Central Government by amending SC(R) Act.

    Companies Act, 1956

    Companies Act, 1956 is a comprehensive legislation covering all

    aspects of company form of business entity from formation to winding-

    up. This legislation (amongst other aspects) deals with issue, allotment

    and transfer of securities and various aspects relating to company

    management. It provides for standards of disclosure in public issues of

    capital, particularly in the fields of company management and projects,

    information about other listed companies under the same management,

    and management perception of risk factors. It also regulates

    underwriting, the use of premium and discounts on issues, rights and

    bonus issues, substantial acquisitions of shares, payment of interest anddividends, supply of annual report and other information.

    Securities and Exchange Board of India

    With the objectives of improving market efficiency, enhancing

    transparency, checking unfair trade practices and bringing the Indian

    market up to international standards, a package of reforms consisting of

    measures to liberalise, regulate and develop the securities market wasintroduced during the 1990s. The secondary market overcame the

    geographical barriers by moving to screen-based trading. Trades enjoy

    counterparty guarantee. Physical security certificates have almost

    disappeared. The settlement period has shortened to three days. A

    major step in the liberalisation process was the repeal of the Capital

    Issues (Control) Act, 1947 in May 1992. With this, Government's control

    over issue of capital, pricing of the issues, fixing of premia and rates of

  • 7/29/2019 FPO Pricing

    17/51

    Page 17 of51

    interest, on debentures, etc., ceased. SEBI Act, 1992 was enacted to

    empower SEBI with statutory powers for (a) protecting the interests of

    investors in securities, (b) promoting the development of the securities

    market, and (c) regulating the securities market. Its regulatory jurisdiction

    extends over corporates in the issuance of capital and transfer of

    securities, in addition to all intermediaries and persons associated with

    securities market.

    The Depositories Act, 1996 is also administered by SEBI.

    Disclosure and Investor Protection (DIP) Norms

    A high level committee on capital markets has been set up to ensure co-

    ordination among the regulatory agencies in financial markets. In the

    interest of investors, SEBI issued Disclosure and Investor Protection

    (DIP) Guidelines. Issuers are now required to comply with these

    Guidelines before accessing the market. The guidelines contain a

    substantial body of requirements for issuers/intermediaries. The mainobjective is to ensure that all concerned observe high standards of

    integrity and fair dealing, comply with all the requirements with due skill,

    diligence and care, and disclose the truth, the whole truth and nothing

    but the truth. The Guidelines aim to secure fuller disclosure of relevant

    information about the issuer and the nature of the securities to be issued

    so that investor can take an informed decision.

    Capital Market Intermediaries:

  • 7/29/2019 FPO Pricing

    18/51

    Page 18 of51

    There are several institutions,

    which facilitate the smooth

    functioning of the securities

    market. They enable the issuers

    of securities to interact with the

    investors in the primary as well

    as the secondary arena.

    Merchant Bankers

    Among the important financial intermediaries are the merchant bankers.

    The services of merchant bankers have been identified in India with just

    issue management. It is quite common to come across reference to

    merchant banking and financial services as though they are distinct

    categories. The services provided by merchant banks depend on their

    inclination and resources - technical and financial.

    Credit Rating Agencies

    The 1990s saw the emergence of a number of rating agencies in the

    Indian market. These agencies appraise the performance of issuers of

    debt instruments like bonds or fixed deposits. The rating of an

    instrument depends on parameters like business risk, market position,

    operating efficiency, adequacy of cash flows, financial risk, financialflexibility, and management and industry environment. The objective and

    utility of this exercise is twofold. From the point of view of the issuer, by

    assigning a particular grade to an instrument, the rating agencies enable

    the issuer to get the best price.

    R & T Agents - Registrars to Issue

  • 7/29/2019 FPO Pricing

    19/51

    Page 19 of51

    R&T Agents form an important link between the investors and issuers in

    the securities market. A company, whose securities are issued and

    traded in the market, is known as the Issuer. The R&T Agent is

    appointed by the Issuer to act on its behalf to service the investors in

    respect of all corporate actions like sending out notices and other

    communications to the investors as well as dispatch of dividends and

    other non-cash benefits. R&T Agents perform an equally important role

    in the depository system as well. These are described in detail in the

    second section of this Workbook.

    Stock Brokers

    Stockbrokers are the intermediaries who are allowed to trade in

    securities on the exchange of which they are members. They buy and

    sell on their own behalf as well as on behalf of their clients. Traditionally

    in India, individuals owned firms providing brokerage services or they

    were partnership firms with unlimited liabilities. There were, therefore,restrictions on the amount of funds they could raise by way of debt. With

    increasing volumes in trading as well as in the number of small

    investors, lack of adequate capitalization of these firms exposed

    investors to the risks of these firms going bust and the investors would

    have no recourse to recovering their dues.

    Custodians

    In the earliest phase of capital market reforms, to get over the problems

    associated with paper-based securities, large holding by institutions and

    banks were sought to be immobilized. Immobilization of securities is

    done by storing or lodging the physical security certificates with an

    organization that acts as a custodian - a securities depository. All

  • 7/29/2019 FPO Pricing

    20/51

    Page 20 of51

    subsequent transactions in such immobilized securities take place

    through book entries.

    Mutual Funds

    Mutual funds are financial intermediaries, which collect the savings of

    small investors and invest them in a diversified portfolio of securities to

    minimize risk and maximize returns for their participants. Mutual funds

    have given a major fillip to the capital market - both primary as well as

    secondary. The units of mutual funds, in turn, are also tradable

    securities. Their price is determined by their net asset value (NAV) which

    is declared periodically. The operations of the private mutual funds are

    regulated by SEBI with regard to their registration, operations,

    administration and issue as well as trading.

    Depositories

    The depositories are important intermediaries in the securities marketthat is scrip-less or moving towards such a state. In India, the

    Depositories Act defines a depository to mean "a company formed and

    registered under the Companies Act, 1956 and which has been granted

    a certificate of registration under sub-section (IA) of section 12 of the

    Securities and Exchange Board of India Act, 1992." The principal

    function of a depository is to dematerialize securities and enable theirtransactions in book-entry form.

    Depository Participants

    A Depository Participant (DP) is described as an agent of the depository.

    They are the intermediaries between the depository and the investors.

    The relationship between the DPs and the depository is governed by an

    agreement made between the two under the Depositories Act. In a

  • 7/29/2019 FPO Pricing

    21/51

    Page 21 of51

    strictly legal sense, a DP is an entity who is registered as such with SEBI

    under the provisions of the SEBI Act. As per the provisions of this Act, a

    DP can offer depository related services only after obtaining a certificate

    of registration from SEBI.

    Public Issues in Primary Market.

    Initial Public Offer:

    Initial Public Offering (IPO) is when an unlisted company makes either a

    fresh issue of securities or an offer for sale of its existing securities or

    IPO

    FPO

  • 7/29/2019 FPO Pricing

    22/51

    Page 22 of51

    both for the first time to the public. This paves way for listing and trading

    of the issuers securities.

    1.0 Book Building - About Book Building

    Book Building is basically a capital issuance process used in Initial

    Public Offer (IPO) which aids price and demand discovery. It is a

    process used for marketing a public offer of equity shares of a company.

    It is a mechanism where, during the period for which the book for the

    IPO is open, bids are collected from investors at various prices, which

    are above or equal to the floor price. The process aims at tapping both

    wholesale and retail investors. The offer/issue price is then determined

    after the bid closing date based on certain evaluation criteria.

    1.1The Process:

    The Issuer who is planning an IPO nominates a lead merchant

    banker as a 'book runner'. The Issuer specifies the number of securities to be issued and the

    price band for orders.

    The Issuer also appoints syndicate members with whom orders

    can be placed by the investors.

    Investors place their order with a syndicate member who inputs the

    orders into the 'electronic book'. This process is called 'bidding'and is similar to open auction.

    A Book should remain open for a minimum of 5 days.

    Bids cannot be entered less than the floor price.

    Bids can be revised by the bidder before the issue closes.

    On the close of the book building period the 'book runner evaluates

    the bids on the basis of the evaluation criteria which may include -

    o Price Aggression

  • 7/29/2019 FPO Pricing

    23/51

    Page 23 of51

    o Investor quality

    o Earliness of bids, etc.

    The book runner and the company conclude the final price at

    which it is willing to issue the stock and allocation of securities.

    Generally, the number of shares is fixed; the issue size gets frozen

    based on the price per share discovered through the book building

    process.

    Allocation of securities is made to the successful bidders.

    Book Building is a good concept and represents a capital market

    which is in the process of maturing.

    Difference between shares offered through book building and offer

    of shares through normal public issue:

    FeaturesFixed Price process Book Building process

    Pricing Price at which the securities are

    offered/ allotted is known in

    advance to the investor.

    Price at which securities will be

    offered/ allotted is not known in

    advance to the investor. Only an

    indicative price range is known.

    Demand Demand for the securities

    offered is known only after the

    closure of the issue

    Demand for the securities offered

    can be known everyday as the

    book is built.

    Payment Payment if made at the time of

    subscription wherein refund is

    given after allocation.

    Payment only after allocation.

  • 7/29/2019 FPO Pricing

    24/51

    Page 24 of51

    Book Building Process:

  • 7/29/2019 FPO Pricing

    25/51

    Page 25 of51

    WHAT IS FPO?

    A follow-on offering (often but incorrectly called secondary offering) is

    an issuance of stock subsequent to the company's initial public offering.

    A follow-on offering can be either of two types (or a mixture of both):

    dilutive and non-dilutive. A secondary offering is an offering of securities

    by a shareholder of the company (as opposed to the company itself,

    which is a primary offering). A follow on offering is preceded by release

    of prospectus similar to IPO: a Follow-on Public Offer (FPO).

    For example, Google's initial public offering (IPO) included both a

    primary offering (issuance of Google stock by Google) and a secondary

    offering (sale of Google stock held by shareholders, including the

    founders).

    In the case of the dilutive offering, the company's board of

    directors agrees to increase the share float for the purpose of selling

    more equity in the company. This new inflow of cash might be used to

    pay off some debt or used for needed company expansion. When new

    shares are created and then sold by the company, the number of shares

    outstanding increases and this causes dilution of earnings on a per

    share basis. Usually the gain of cash inflow from the sale is strategic and

    is considered positive for the longer term goals of the company and its

    shareholders. Some owners of the stock however may not view the

    event as favorably over a more short term valuation horizon.

  • 7/29/2019 FPO Pricing

    26/51

    Page 26 of51

    The non-dilutive type of follow-on offering is when privately held shares

    are offered for sale by company directors or other insiders (such

    as venture capitalists) who may be looking to diversify their holdings.

    Because no new shares are created, the offering is not dilutive to

    existing shareholders, but the proceeds from the sale do not benefit the

    company in any way. Usually however, the increase in available shares

    allows more institutions to take non-trivial positions in the company.

    As with an IPO, the investment banks who are serving as underwriters of

    the follow-on offering will often be offered the use of agreenshoeor

    over-allotment option by the selling company.

    A non-dilutive offering is also called a secondary market offering.

    FPO Process:

    FLOW CHART OF FPO PROCESS

    The issue of securities to members of the public through a prospectus

    involves a fairly elaborate process, the principal steps of which are

    briefly described below:

    Approval of Board

    An approval of the board of directors of the company is required for

    raising capital from the public.

    http://en.wikipedia.org/wiki/Greenshoehttp://en.wikipedia.org/wiki/Greenshoehttp://en.wikipedia.org/wiki/Greenshoehttp://en.wikipedia.org/wiki/Greenshoe
  • 7/29/2019 FPO Pricing

    27/51

    Page 27 of51

    Appointment of Lead Managers

    The lead manager is a merchant banker who orchestrates the issue

    in consultation with the company. The lead manager must be

    selected carefully.

    Appointment of Other Intermediaries

    Several intermediaries facilitate the public issue process. A cop-

    manager is appointed to share the work of the lead manager and an

    advisor to provide counsel. An underwriter is appointed who agrees to

    subscribe to a given number of shares in the event the public does

    not subscribe to them. The underwriter, in essence, stands guarantee

    for public subscription in consideration for the underwriting

    commission. Bankers are appointed to collect money on behalf of the

    company from the applicants. Brokers are appointed to the issue to

    facilitate its subscription. Only members of recognized Stock

    Exchanges can be appointed as brokers. The number of brokers

    appointed has to bear a reasonable relationship to the size of the

    issue. A company may, if such a need is felt, appoint a principal

    broker to coordinate the work of brokers. Registrars are appointed to

    the issue to perform a series of tasks from the time the subscription is

    closed to the time the allotment is made. They may be selected on

    the basis of experience, expertise, credibility, and cost.

  • 7/29/2019 FPO Pricing

    28/51

    Page 28 of51

    Filing of the Prospectus with SEBI

    The prospectus or the offer document communicates information about

    the company and the proposed security issue to the investing public. All

    companies seeking to make a public issue have to file their offer

    document with SEBI. If SEBI or the public does not communicate its

    observations within 21 days from the filing of the offer document, the

    company can proceed with its public issue. The prospectus and

    application form (along with Articles and Memorandum of Association)

    must be forwarded to the concerned stock exchange, where the issue is

    proposed to be listed, for approval.

    Filing of the Prospectus with the Registrar of Companies

    Once the prospectus is approved by the concerned stock exchange

    and consents obtained from the bankers, auditors, legal advisors,

    registrars, underwriters, and others, the prospectus, signed by the

    directors, must be filed with the Registrar of Companies, along with

    requisite documents as required by the Companies Act, 1956.

    Filing of Initial Listing Application

    Within ten days of filing the prospectus, the initial listing application

    must be made to the concerned stock exchanges, along with the

    initial listing fees.

    Promotion of the Issue

    The promotional campaign typically commences with the filing of the

    prospectus with the Registrar of Companies and ends with the

  • 7/29/2019 FPO Pricing

    29/51

    Page 29 of51

    release of the statutory announcement of the issue. To promote the

    issue the company holds conferences for brokers, press and

    investors. Advertisements are also released in newspapers and

    periodicals to generate interest among potential investors.

    Statutory Announcement

    The statutory announcement of the issue must be made after seeking

    the approval of the lead stock exchange. This must be published at

    least ten days before the opening of the subscription list.

    Collection of Applications

    The statutory announcement (as well as the prospectus) specifies

    when the subscription would open, when it would close, and the

    banks where the applications can be made. During the period the

    subscription is kept open, the bankers to the issue collect application

    money on behalf of the company and the managers to the issue, with

    the help of the registrars to the issue, monitor the situation.

    Information is gathered about the number of applications received in

    various categories, the number of shares applied for, and the amount

    received.

    Processing of Applications

    The applications forms received by the bankers are transmitted to the

    registrars of the issue for processing. This mainly involves scrutinizing

    the applications, coding the applications, preparing a list of

    applications with all relevant details.

    Establishing the Liability of Underwriters

  • 7/29/2019 FPO Pricing

    30/51

    Page 30 of51

    If the issue is under subscribed, the liability of the underwriters has to

    be established.

    Allotment of Shares

    According to SEBI guidelines, one-half of the net public offers have to

    be reserved for applications up to 1000 shares and the balance one-

    half for larger applications. For each of these segments, the

    proportionate system of allotment is to be followed.

    Listing of the Issue

    The detailed listing application should be submitted to the concerned

    stock exchanges along with the listing agreement and the listing fee.

    The allotment formalities should be completed within 30 days after

    the subscription list is closed or such extended period as permitted by

    the lead stock exchange.

    The FPO process begins with the management making a presentation to

    the board of directors, with business plan and financial projections,

    proposing that the company enter the public market. If the directors

    approve the proposal than the following steps are taken:

    1. Pre-Issue

    a) Due Diligence

    b) Draft offer document to be filed with SEBI.

    c) Final Offer document to be filed with SEBI.

    d) Application for listing with Stock Exchange.

  • 7/29/2019 FPO Pricing

    31/51

    Page 31 of51

    e) Promoters contribution to be brought in priorto the issue.

    f) Appointment of Compliance officer.

    g) In-principal approval from the Stock Exchange to be obtained

    and filed with SEBI.

    h) Issue Advertisement.

    i) Book-Building and Bidding processes to be followed.

    2. Issue

    j) Subscription list to be kept open for at least 3 days.

    k) Issue to open within the time prescribed.

    3. Post-Issue

    l) Monitoring reports to be submitted to SEBI.

    m) Final Post issue monitoring reports.

    n) Post issue advertisement.

    o) Dispatch of share certificates etc. and allotment and listingdocuments.

    One of the keys to a smooth FPO is a thorough review of your

    business. This due diligence process ensures you can back up

    everything you say in your SEBI registration statement.

    During the due diligence phase, the company, its underwriters, and

    their attorneys will focus on the registration statement. This phase will

    require the company to thoroughly review its business and to

    substantiate all claims in the registration statement. For example, if a

    company claims that it "will have significant first-mover and time-to-

    market advantages as a software-based solution in the Internet postage

  • 7/29/2019 FPO Pricing

    32/51

    Page 32 of51

    market," the company must be able to back up that claim. Indeed, the

    Securities and Exchange Commission may ask for such data. This

    review may also uncover additional information that needs to be

    addressed or disclosed.

    Besides inspecting the registration statement, the underwriters and

    counsel for both parties will also question company officers and key

    employees. This will include a thorough discussion of the company's

    business and marketing plans, revenue projections, product

    development road map, and intellectual property portfolio, with an

    emphasis on identifying potential pitfalls. The due diligence team will

    also speak with third parties, such as customers, retailers, and suppliers.

    After all, problems with partners in the supply and distribution chain can

    cascade back to the company itself. For example, a financially troubled

    customer may tie up a company's inventory in a bankruptcy court

    proceeding, or a supplier of a key component may face an extended

    shutdown as it irons out Y2K-related problems with its factoryautomation software.

    This attention to detail is required for both brand-new dot.com

    companies and well-seasoned corporations alike. Even Goldman Sachs,

    a veteran investment banking firm, provided this litany of risk factors in

    its registration statement.

    The third leg of the due diligence review involves an audit ofcompany records. Again, the team will be looking for hidden problems in

    the company's corporate documents, licenses, and material contracts.

    Finally, the company and its employees should be sensitive to personal

    matters that may affect an Follow on public offering. For example, a

    confidential settlement between a senior executive and a plaintiff for a

    fraud-related case, even if it had no merits, may affect public perception

    of the company and its leadership. Accordingly, a frank discussion with

  • 7/29/2019 FPO Pricing

    33/51

    Page 33 of51

    counsel is encouraged.

    The due diligence process aspires to achieve the following

    1 To assess the reasonableness of historical and projected earnings

    of cash flows.

    2 To identify key vulnerabilities, risks and opportunities.

    3 To gain an intimate understanding of the company and the market

    in which the company operates such that the companys

    management can anticipate and manage change.

    4 To set in motion the planning for the post FPO operations.

    It will result in a critical analysis of the control, accounting and reporting

    systems of the company and concomitantly a critical appraisal of key

    personal. It will identify the value drivers of the company thus enabling

    the directors to understand where the value is and to focus there efforts

    on increasing that value.

    Due Diligence spans the entire Public issue process. The steps involvedin due diligence are given below:

    1. Decision on Public issue.

    2. Business due diligence

    3. Legal and Financial Due diligence.

    4. Disclosure in prospectus.

    5.

    Marketing to investors6. Post issue compliance

    The following is the list of the key areas which would come under

    scrutiny and a brief description of what the due diligence exercise should

    focus on in each area:

    1 The financial Statementsto ensure their accuracy.

    2 The AssetsConfirm their value, condition existence and legal

  • 7/29/2019 FPO Pricing

    34/51

    Page 34 of51

    title.

    3 The sales strategyanalyzing the policies and procedures in place

    and assessing what works and what does not.

    4 The marketingwhat is driving the business and is it effective.

    5 The industry in which the company operatesunderstands trends

    and new technology.

    6 The competitionsidentify threats.

    7 The systemshow effective are they? Are upgrades required?

    8 Legal and corporate and tax issues

    9 Company contracts and leaseidentify what the risks and

    obligations are.

    10 Suppliersare they expected to remain around.

    At the center of the FPO is the prospectus. The prospectus is both a

    disclosure document and a marketing document, since it is the only

    information that the law allows to be disseminated about the offering.

    Because the company, its directors and promoters are liable for any mis-

    statement or omission of material information in the prospectus,

    professionals involved should exercise due diligence in ensuring the

    accuracy and adequacy of all the statements contained in the

    prospectus.

    The prospectus is required to contain a detailed description of the

    business, a description of management structure, management

    compensation figures, and a description of transactions between the

    corporation and management discussions, operation and financial

    conditions, together with information on the procedures, dividend policy

    and capitalization. Also a statement of risk factors is essential.

  • 7/29/2019 FPO Pricing

    35/51

    Page 35 of51

    It normally starts with the table of contents, definitions, risk factors,

    summary of the issuer and financial data. This is followed by a detailed

    disclosure under three sections:

    1. Issue Structure

    2. Issuer Information

    3. General and Statutory Information

    1) Issue Structure

    a. Capital structure of the

    company.

    b. Objects of the issue.

    c. Description of Equity

    shares and terms of AOA.

    d. Build up of the capital

    e. Funds requirement.

    f. Funding plan.

    g. Appraisal.

    h. Schedule of

    implementation

    i. Funds deployed

    j. Sources of financing of

    funds already deployed.

    k. Details of balanced funds

    deployed

    l. Interim use of funds.

    m. Details of shareholding of

    promoters.

    n. Basis for issue price

    o. Issue procedure

    p. Tax benefit

    q. Offering information

    2) Issuer Information

    a. Industry overview

    b. Business overview

    c. History and corporate

    structure of the issuer

    company.

    d. Details of business

    e. Business strategy

    f. Property

    g. Directors and key managerial

    personnel

  • 7/29/2019 FPO Pricing

    36/51

    Page 36 of51

    h. Shareholders agreement

    i. Management

    j. Board of directors

    k. Compensation and interest of

    directors

    l. Employees

    m. Dividend policy

    n. Financial performance for the

    last 5 years

    o. Group companies and

    financial data

    p. Changes in accounting

    policies in the last three years

    q. Legal and other information

    r. Results of operations as

    reflected in the financial

    statements

    s. Outstanding litigation and

    material development

    t. Government approvals and

    licensing arrangements

    u. Industry, competition and

    regulatory environment

    v. Other regulatory and statutory

    disclosures

    3) General and Statutory Information

    a) Description of basis of allotment

    b) Auditors report

    c) Extracts of AOA

    d) List of material contracts and documents

    e) General information

    f) Key industry regulation.

  • 7/29/2019 FPO Pricing

    37/51

    Page 37 of51

    Conditions for issue of securities

    The companies issuing securities offered through an offer document

    shall satisfy following at the time of filing the draft offer document with

    SEBI and also at the time of filling the final offer document with the

    registrar of companies/Designated Stock Exchange.

    Filing of offer document

    Public issue:

    A draft prospectus is required to be filed with SEBI through an

    eligible Merchant banker at least 21 days prior to the filing of prospectus

    with the Registrar of Companies (ROCs). However, if, within 21 days

    from the date of submission of draft prospectus, SEBI specifies

    changes, if any, in the draft prospectus (without being under any

    obligation to do so), the issuer or the Lead Merchant Banker shall

    carry out such changes in the draft prospectus before filing the

    prospectus with ROCs.

    A company shall not make an issue of securities if the company has

    been prohibited from accessing the capital market under any order ordirection passed by board.

    A company is required to make an application for listening of those

    securities in Stock Exchange(s) prior to any public issues of

    securities.

    A company shall make a public issue or an offer for sale of

    securities, only after:

  • 7/29/2019 FPO Pricing

    38/51

    Page 38 of51

    (a) The company enters into an agreement with a depository for

    dematerialization of securities already issued or proposed to be issued

    to the public or existing shareholders; and

    (b) The company gives an option to subscribers/ shareholders/

    investors to receive the security certificates or hold securities

    dematerialization from with a depository. As per the requirement, all

    the public issues of size in excess of Rs. 1 crore, are to made

    compulsorily in the demat more. Thus, if an investor chooses to apply for

    an issue that is being made in a compulsory demat mode, he has to

    have a demat account and has the responsibility to put the correct DP ID

    and client ID details in the bid/application forms.

    Unlisted Company is required to fulfill the following further

    conditions:

    An Unlisted Company may take an Follow on public offering(FPO) of equity shares or any other security which may be

    converted into or exchanged with equity shares at a later date

    only if it meets all the following conditions :

    The company has net tangible assets of at least Rs. 3

    crores in each of the preceding 3 full years (of 12 months

    each), of which not more than 50% is held in monetary assets, ifmore than 50% of the net tangible assets are held in

    monetary assets, the company is required to make firm

    commitments to deploy such excess monetary assets in its

    business/project

    The company has a track record of distributable profits in

    terms of Section 205 of the Companies Act, 1956, for at least

    three (3) out of immediately preceding five (5) years. For the

  • 7/29/2019 FPO Pricing

    39/51

    Page 39 of51

    purpose of calculation of distributable profits in terms of

    Section 205 of Companies Act, 1956, extraordinary items shall

    not be considered.

    The company has a net worth of at least Rs, 1 crore in

    each of the preceding 3 full years (of 12 months each)

    In case the company has changed its name within the last one

    year, at least 50% of the revenue for the preceding 1 full

    year is earned by the company from the activity suggested

    by the new name, and

    The aggregate of the proposed issue and all the previous

    issues made in the financial year in terms of size (i.e., offer

    through offer document + firm allotment + promoters`

    contribution through the offer document ), does not exceed

    five (5) times its pre-issue net worth as per the audited

    balance sheet of the last financial year.

    An Unlisted Company not complying with any of the conditions

    specified above may take an Follow on public offering (FPO) of

    equity shares or any other security which may be converted

    into or exchanged with equity shares at a later date, only if it

    meets both the conditions(a) and(b) given below :

    (a) The issue is made through the bookbuilding process, with at least

    50% of the net offer to the public being allotted to the Qualified

    Institutional Buyers ( QIBs ), failing which the full subscription

    monies shall be refunded.

    OR

    (a)The project has at least 15 % participation by Financial

    Institutions / Scheduled Commercial Banks, of which at least 10%

  • 7/29/2019 FPO Pricing

    40/51

    Page 40 of51

    comes from the appraiser(s). In addition to this, at least 10% of the

    issue size shall be allotted to QIBs, failing which the full

    subscription monies shall be refunded

    AND

    (b)The minimum post-issue face value capital of the shall be Rs. 10

    crores.

    OR

    (b) There shall be a compulsory market-making for at least 2 years from

    the date of listing of the shares, subject to the following:

    Market makers undertake to offer buy and sell quotes for a

    minimum depth of 300 shares ;

    Market makers undertake to ensure that the bid-ask spread

    (difference between quotations for sale and purchase) for their

    quotes shall not any time exceed 10%

    The inventory of the market makers on each of such stock

    exchanges, as on the date of allotment of securities, shall be at

    least 5% of the proposed issue of the company.

    An unlisted public company shall not make an allotment pursuant to

    a public issue or offer for sale of equity shares or any

    security convertible into equity shares unless the prospective allot

    tees are not less than 1000 in number.

    An offer for sale shall not be made of equity shares of a company

    or any other security which may be converted into or exchanged

    with equity shares of the company at a later date, unless the

  • 7/29/2019 FPO Pricing

    41/51

    Page 41 of51

    conditions laid down with respect to FPO by unlisted companies are

    fulfilled.

    Offer for sale can also be made if the provisions specified below are

    compiled at the time of submission of offer document with the Board:

    (a) The issue is made through the bookbuilding process, with at least

    50% of the net offer to the public being allotted to the Qualified

    Institutional Buyers ( QIBs ), failing which the full subscription

    monies shall be refunded.

    OR

    (a)The project has at least 15 % participation by Financial

    Institutions / Scheduled Commercial Banks, of which at least 10%

    comes from the appraiser(s). In addition to this, at least 10% of the

    issue size shall be allotted to QIBs, failing which the full

    subscription monies shall be refunded

    AND(c)The minimum post-issue face value capital of the shall be Rs. 10

    crores.

    OR

    (b) There shall be a compulsory market-making for at least 2 years from

    the date of listing of the shares, subject to the following:

    Market makers undertake to offer buy and sell quotes for aminimum depth of 300 shares ;

    Market makers undertake to ensure that the bid-ask spread

    (difference between quotations for sale and purchase) for their

    quotes shall not any time exceed 10%

    The inventory of the market makers on each of such stock

    exchanges, as on the date of allotment of securities, shall be at

    least 5% of the proposed issue of the company.

  • 7/29/2019 FPO Pricing

    42/51

    Page 42 of51

    An unlisted public company shall not make an allotment pursuant to

    a public issue or offer for sale of equity shares or any

    security convertible into equity shares unless the prospective allot

    tees are not less than 1000 in number.

    Permission to use the name of the Exchange in an Issuer

    Companys prospectus

    The Exchange follows a procedure in terms of which companies

    desiring to list their securities offered through public issues are required

    to obtain its prior permission to use the name of the Exchange in their

    prospectus or offer for sale documents before filing the same with

    the concerned office of the Registrar of Companies. The Exchange

    has since last three years formed a Listing Committee to analyze

    draft prospectus/offer documents of the companies in respect of their

    forthcoming public issue of securities and decide upon the matter of

    granting them permission to use the name of The Stock Exchange,

    Mumbai in their prospectus/ offer documents. The committee

    evaluates the promoters, company, project and several other factors

    before taking decision in this regard.

    Submission of Letter of Application

    As per Section 73 of the companies Act, 1956, a company seeking

    listing of its securities on the Exchange is required to submit a

    Letter of Application to all the Stock Exchanges where it proposes to

    have its securities listed before filing the prospectus with the

    Registrar of Companies.

  • 7/29/2019 FPO Pricing

    43/51

    Page 43 of51

    Allotment of Letter of Application

    As per Listing Agreement, a company is required to complete allotment

    of securities offered to the public within 30 days of the date of closure of

    the subscription list and approach the Regional Stock Exchange, i.e.

    Stock Exchange nearest its registered office for approval of the basis of

    allotment.

    In case of Book Building issue, Allotment shall be made not later than 15

    days from the closure of the issue failing which interest at the rate of

    15% shall be paid to the investors.

    Biding Permission

    As per Securities and Exchange Board of India Guidelines, the issuer

    company should complete the formalities for trading at all the

    Stock Exchanges where the securities are to listed within 7 working

    days of finalization of Basis of Allotment. A company should

    scrupulously adhere to the time limit for allotment of all securities and

    dispatch of Allotment Letters/ Share certificates and Refund Orders

    and for obtaining the listing permissions of all the Exchanges

    whose names are stated in its prospectus or offer documents. In

    the event of listing permission to a company being denied by any

    Stock Exchange where it had applied for listing of its securities, it

    can not proceed with the allotment of shares. However, the companymay file an appeal before the Securities and Exchange Board of India

    under Section 22 of the Securities Contracts (Regulation) Act, 1956.

    Requirement of 1% Security

    The companies making public/ rights issues are required to deposit

    1% of issue amount with the Regional Stock Exchange before theissue opens. This amount is liable to be forfeited in the event of the

  • 7/29/2019 FPO Pricing

    44/51

    Page 44 of51

    company not resolving the complaints of investors regarding delay in

    sending refund orders/ share certificates, non payments of commission

    to underwriters, brokers etc.

    Payment of Listing Fees

    All companies listed on the Exchange have to pay Annual Listing Fees

    by the 30th April of every financial year to the Exchange as per the

    schedule of Listing Fees prescribed from time to time.

    EXEMPTION FROM ELIGIBILITY NORMS

    The provisions of eligibility norms shall not apply in the following cases:

    i) A banking company including a Local Area Bank ( Private Sector

    Bank ) set up under sub-section (c) of Section 5 of the Banking

    Regulation Act, 1949 and which has received license from the

    Reserve Bank of India; or

    ii) A corresponding new bank set up under the Banking Companies (

    Acquisition and Transfer of Undertaking) Act, 1970 Banking Companies

    ( Acquisition and transfer of Undertaking) Act, 1980, State Bank of India

    Act, 1955 and State Bank of India (Subsidiary Banks) Act, 1959

    (Public Sector Bank);

    iii) An infrastructure company:a) whose project has been appraised by a Public Financial

    Institution (PFI) or Infrastructure Development Finance Corporation (

    IDFC ) or Infrastructure Leasing and Financing Services Ltd. ( IL &

    FS ) or a bank which was earlier a PFI; and

    b) not less than 5 % of the project cost is Financed by any of

    the institution referred to in sub - clause (a), jointly or severally,

  • 7/29/2019 FPO Pricing

    45/51

    Page 45 of51

    irrespective of whether they appraise the project or not, by way

    of loan or subscription to equity or a combination of both ;

    iv) Rights issue by a listed company.

    In case the issuer company is making an issue of securities.

    A. Under 100% of the net offer to the public.

    B. Under 75% of the net offer to the public, it is required to be

    compulsorily underwritten by the syndicate members/book runner(s)

    The Syndicate members are required to enter into an underwriting

    agreement with the Book Runner(s) indicating the number of securities

    which they would subscribe at the predetermined price. The Book

    Runner(s) are then required to enter into an underwriting agreement with

    the issuer company.

    Selecting the managing underwriter

    The underwriter chosen by a company to manage its offering play a

    critical role in the success of the FPO. The managing underwriter is

    actively involved in the preparation of the companys registration

    statement as well as managing the marketing and sale of the companys

    stock. While many companies select to appoint mare than one managing

    underwriter, the potential for differing views and approaches between

    them is significant and companies must be prepared to resolve any

    issues that may arise.

    In selecting the managing underwriter, the following factors should be

    considered:

  • 7/29/2019 FPO Pricing

    46/51

    Page 46 of51

    Industry Experience: The underwriter should have substantial

    experience in FPOs in the companys industry and a good familiarity

    with the company and its business.

    Experienced Analyst: The underwriter should have a well known

    analyst in the industry. Having an analyst with a high profile in the

    relevant sector is the factor typically accorded great weight by

    companies contemplating an FPO.

    Individual Investment Bankers: The Company should feel free with

    the individual investment bankers assigned to the transaction. The

    right chemistry between the bankers and management is critical.

    Reputation and Attention: While reputation is important, top tier

    underwriters may not give smaller companies as much attention as

    other underwriters. On the other hand, those less prominent

    underwriters may not be able to provide the resources available to the

    leading underwriters.

    Distribution strength: The potential managing underwriters and the

    company should discuss whether the issue should be sold primarily to

    retail investors or institutional investors, or both. The underwriters

    selected should have a substantial institutional or retail sales force, as

    required.

    Aftermarket Support: The underwriter should have a strong record of

    aftermarket price performance for the stock of the companies that it

    has recently taken public. A strong performance record indicates how

    well the underwriter priced and supported recent transactions.

    The company should discuss with potential underwriters and assess

    critically any potential conflicts in the representation. Conflicts may result

    from an underwriters relationship with competitors or an underwriters

    relationship with the company aside from underwriting relationship. It is

  • 7/29/2019 FPO Pricing

    47/51

    Page 47 of51

    conceivable that an underwriter who holds an equity stake in the

    company that would be counted as underwriters compensation would

    forgo the assignment in order to maximize potential profits on the equity

    stake. If made after FPO registration statement is filed, however, this

    decision could cripple an FPO. These and related issues should be

    thoroughly discussed with each potential underwriter

    Price Mechanism:

  • 7/29/2019 FPO Pricing

    48/51

    Page 48 of51

    FAQs

    Q: How is this auction process going to work?

    A: At the outset my belief is this is another innovation for the capitalmarkets, new process of price discovery. In fact, we were the advisors to

    the Maruti disinvestment tranche II that happened couple of years ago

    and the way this will pan out is that this is popularly called as winners

    curse. So, in this model every issue will have a floor price and the

    institutional investors will bid above the floor price. Each investor will get

    allocation or allotment based on price priority, i.e the price at which he orshe bids for that issue. So, taking an example if an institutional investor

    A bids for 1 crore shares for an issue at a price of Rs 500 and a second

    investor B bids for the same issue at a price of Rs 450 the investor who

    has bid at Rs 500 will get the entire allotment for the shares he has bid

    for. Second point in case two or more investors bid a certain quantity at

    the same price then the allotment to these pairs of investors will be in

    proportion because they have bid at the same price. So the model that

    has been followed here is each investor will actually put his foot where

    his mouth is. i.e the price at which he bids he will get full quantity.

    Q: Different investors will get different amounts of shares at

    different prices- right?

    A: That is absolutely correct.

    Q: So what is the benefit in this process versus the standard book

    building process for instance does this mean that the issuer will

    get better price determination and therefore more money in this

    issue or does it mean that the institutional investor will get more

    allocation if he is willing to put his money where his mouth is?

  • 7/29/2019 FPO Pricing

    49/51

    Page 49 of51

    A: My belief is that this is a win-win situation for both the issuer and the

    investor for high quality issuances. There are some of the implications

    that I see. One, this will lead to higher price realization for the issuer.

    Two, investor who today are investing on the allotment system which is

    proportionate will today understand that if they are able to analyze an

    issue in more detail they are able to understand the management, the

    business model and the business parameters in a better fashion will

    probably be in a position to bid more accurately and at a higher price for

    the issue. Three, today we have also seen in many of the issues which

    have got oversubscribed in plenty, high quality investors have tended to

    stay away because under the proportionate allotment system they have

    got relatively smaller allotment because the number of investors joins

    the band wagon once they see the issue is doing well.

    In the system which is the current auction process, the same will not be

    the case. An investor who does more work is more bullish on a story will

    tend to bid at a price which is different and therefore stand technicallychance to get higher or better allotment.

    Two or three points however that I want to point out the way currently

    this is envisaged there will be a floor price and we are not envisaging

    retail discount on this issue. Second thing is this as I mentioned in the

    beginning of this programme this is winners curse so investor who doesmore homework, bids at a higher price tends to get larger quantity of

    allotment in a conceptual framework. So he really has to put his bets on

    the right and high quality issuances.

    Q: Any data based on international proceeding because I know we

    have only done this once before in India like I mentioned for the

    Maruti follow on offer on how much higher the price that you

  • 7/29/2019 FPO Pricing

    50/51

    Page 50 of51

    achieve on an auction system like this will be compared to the price

    that you would be achieving through regular book build mechanism

    that we have been using all these years?

    A: I frankly do not have the data off hand about international

    precedence. But I am happy to state because we were involved in the

    Maruti tranche two that happened. Both with respect to the floor price

    and the floor price that was set the auction price that got achieved in the

    tranche two disinvestment in my mind was a reasonably premium to the

    floor price that was set. I am not able to recall the exact number but it

    was probably close to 20% or 15-20%. Therefore it would depend on

    issue to issue but issuances where investors are hungry and they

    believe it is a high quality issue my belief is that the premium tend to be

    definitely reasonable and beneficial to the issuer.

    Q: Maruti aside this is the first time we are attempting this with

    NTPC what are some of the challenges that you expect this processwill have to face as you try and ensure that institutional investors

    understand how to play this game so to speak?

    A: My belief is that Indian capital market especially the primary markets

    under the Indian regulator has really been going from strength to

    strength through its constant innovation process and if you look at the

    thousand odd investors, institutional investors who has been followingthe Indian primary markets they are bound to understand this auction

    process reasonably well. Having said that, in any new process that you

    set for a market like Indian there will be a small learning phase and the

    learning phase will not have any major stumbling box. This is one point.

    The second point is, if you look at some of the successful issuances in

    the last 2-3 years the institutional bucket which is close to 50-60% of the

    issue physiologically the issuers and the market has tended to say it is

  • 7/29/2019 FPO Pricing

    51/51

    Page 51 of51

    60 times oversubscribed, 50 times oversubscribed so in a French

    auction model physiologically you will see that since this follows a

    certain auction process the number of times oversubscribed may not be

    sort of large. But that should not sort of dissuade us from calling it a

    successful issue. At the end of the day it will be successful based on the

    quality of investors who bid for the issue and the premium above the

    floor price that they tend to bid for it. So the way we have to measure a

    successful issue will be a little different from what we have been doing

    so far.