frame your value and growth hypothesis
TRANSCRIPT
![Page 1: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/1.jpg)
![Page 2: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/2.jpg)
Frame a Value and Growth Hypothesis
Sanjay Vijayakumar
![Page 3: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/3.jpg)
Why?
![Page 4: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/4.jpg)
Reason #1: Customers use your product by paying a price
because of the value that it provides
![Page 5: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/5.jpg)
Reason#2: Once you find initial customers, you will need to an efficient method to find more of them to grow into a
business.
![Page 6: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/6.jpg)
Remember: Every Startup is on a journey/adventure to
become a sustainable business.
![Page 7: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/7.jpg)
Remember: To become a sustainable business, a startup needs to generate
more money (income) than its expenses.
![Page 8: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/8.jpg)
What is Value? What is Price?
![Page 9: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/9.jpg)
Price is what customers pay.Value is what customers get.
![Page 10: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/10.jpg)
Example:Bullet BikeValue : Riding
Pleasure
![Page 11: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/11.jpg)
Example:Bullet Shares
Value : ROI
![Page 12: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/12.jpg)
Facebook User: Price is Free
Value: Networking with friends
![Page 13: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/13.jpg)
Facebook Stock: Price $$
Value:ROI
![Page 14: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/14.jpg)
Food @ Regular Hotelv/s
Food@ 5 Star Hotel
![Page 15: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/15.jpg)
At a 5 Star Hotel - You will get a high quality
AmbienceServiceRestroomsQuality of UtensilsQuality of Food
And this reflects in the price that you pay for the value (better quality ambience, service etc..) you get.
![Page 16: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/16.jpg)
Tip: Technology is not your business. Its only an enabler to your business.
Business starts when
a. you provide value through a product to customers
b. who pays a price for the value andc. you find a way to grow profitably to repeat
a.
![Page 17: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/17.jpg)
To Do#1:
Frame your value hypothesis statements
![Page 18: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/18.jpg)
Hypothesis: We believe Customers will use product <Name of your product>
because/for <fill in the blanks with your value/reasons why customers will use the
product>
![Page 19: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/19.jpg)
Growth Hypothesis is assumption how new users will find your
product.
![Page 20: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/20.jpg)
To Do#2:
Frame your growth hypothesis statements
![Page 21: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/21.jpg)
Statement: We will find our initial customers by..<fill in
the blanks with how you plan to get new customers>
![Page 22: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/22.jpg)
Tip: These value and growth hypothesis are the assumptions that your team would be testing in
the coming six months.
Fundamental difference between college and SV.CO is this crucial step of finding customers.
You can move forward in steps 4-10 only by finding real customers in real world by providing
real value.
![Page 23: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/23.jpg)
Time
Steps
1. Idea2. Prototype
3. Early Customers4. Efficiently adding customers
5. Scaling Business Operations6. Being Operational Break-even
7. Generating Business Profits8. Defending Profits from competition
9. Recovering Business Investments10. Return on Investment for Shareholders
Teams attempt at-least 4 products to find customers
T= 10 yearsT= 6 monthsT= 0
![Page 24: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/24.jpg)
Useful Resource: https://blog.kissmetric
s.com/dropbox-hacked-growth/
![Page 25: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/25.jpg)
Also write down your insight in your timeline entry as to what
you learnt by trying to formulate your value and
growth hypothesis.
![Page 26: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/26.jpg)
Insight = new learning, action items or other todo tasks.
All because you performed this task.
![Page 27: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/27.jpg)
Insight pointers: While choosing an idea from the ideas list, select a market you
understand or think you can learn the best, as it will allow you to go very deep into that domain/market and become and expert to
find the real customer pain.
Solving for this real customer pain will help you find the real value and growth
hypothesis.
![Page 28: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/28.jpg)
Don’t forget to check the Rubric for
pointers.
![Page 29: Frame your Value and Growth Hypothesis](https://reader035.vdocument.in/reader035/viewer/2022062523/587dbc581a28ab1b498b5021/html5/thumbnails/29.jpg)