FrameLink Project

A site builder for your business operations

• The market

• The solution

• The process

Agenda

The market

• Micro/Small companies

FACTS:

• 28 million small business in the US (22 million self employed)

• 9 m are using cloud apps

• 1.32 m use more than 5 different apps

• Approximately 550 K new businesses get started each month

(US).

TREND:

• While corporate America has been "downsizing", the rate of

small business has grown.

The market

• What does FrameLink for this

market ?

:

• A ready to use operational backend adapted to the

subscriber needs

• Share business data in the format that makes

sense to the business.

• DIY – Do it yourself

• A single interface to different services

• Less time and money to get results

The market

• What do business owners

need ?

• Cash Flow

• Manage P&L

• Operation Management

• Attract new customers – low cost of sales

• Social media (35% Facebook, 15% LinkedIn, 10% Twitter )

• Smart Hire and retain talent

The market

• What are business owners using ?

• Invoicing/ERP

• Email Marketing

• Online Forms

• Online Scheduling

• HelpDesk, Ecommerce, Proj.Mngmt etc...

…

…

…

…

The market

• But….

• People like to create their

own world vision...

• People think with data

• In businesses:

• Business people may adjust their data and processes to the format

existing applications demand, but they prefer a tool that could adjust to

their business view.

The problem

• Why do we say so ?

• The Not-Invented-Here Syndrome

• The NIH is a classic management pathology, in which a person or a

team refuses to use a technology that they didn't create themselves.

The problem

• The universal “solution”

• Excel is the world’s most used “database”

The problem

• Custom information applications in Enterprises

• 30% of software budgets spend in Custom Development tools

• + Internal Developent + Consulting

Enterprises spend about the same on custom-developed

business applications as on packaged business software.(Forrester 2013)

The solution

• An interface driven database

• The users themselves, define their data and relations, when they define

the way they want to input or read their data.

The solution

• Why this was not invented before ?

• Not a big innovation – It was already

invented !!!

The solution

• These solutions were invented long ago what’s

wrong with them ?• Apple Filemaker - Nutshell (1980), Claris (1987)

• Microsoft Acess – Project Omega (1988), Cirrus(1992)

• Intuit Quickbase – Turning Mill Software 1999

• What is different now ?

• A growing Micro/Small Business Market

• The cloud

• The API Economy

The solution

The solution

• The API Economy

• Domino’s Pizza’s unsecured server API…

• An unexpected new sales channel

• A device to order pizza….

• Amazon – all IT assets are exposed as API

• Almost a trillion transactions a day

• Salesforce.com – 50% of $2.3 B revenue through APIs

• Twitter – 13 B transactions/day

• Google – 5 B transactions/day

The solution

• The API Economy

• The emerging economic effects enabled by organizations

and individuals using APIs to provide direct programmable

access to their systems and processes.

The solution

• An online database coordinating several services

Invoicing/ERP

Email Marketing

Online Forms

Scheduling

Help Desk

The solution

• FrameLink - What problems does it solve to the

Micro/Small companies audience ?

• Short Term – a basic backend• Modulate business data and perform basic services on that data.

• Emails/Newsletters, SMS, Phone Calls,Payments

• Reuse Framelink forms in any site.

• Access in any device

• Medium Term• Allow controlled access to company partners.

• Expose an API to a development community.

• Expose data to the web (controlled by the subscriber)

The solution

• Take advantage of the API Economy

• Solve the integration nightmare

The solution

• Plugins to colect information – (Targeting

web designers)

• A ready to use backend

The marketing

• How do we sell it ?

• Free trial period

• Standard - Low cost subscription

• 5 users

• 1Gb storage.

• Professional

• Unlimited users

• 5Gb storage.

• Acess to non standard services

The marketing

• How do we reach customers ?

• PlugIns for Web Designers

• Web designers can extend their services including FrameLink

forms. Data collected in web sites are ready to use in FrameLink

site.

• PlugIns for CMS

• ordPress (60 M sites) and (45M sites).

• Recurring subscription payment plugin

• Newsletter subscription plugin

• Network effect between FrameLink users

The process

• How to go from idea to working solution?

• Mistrust assumptions

• User needs are above any assumption

• User requests are filtered by vison

• No big bang

• Approach idea by short cycles that can receive immediate feedback

from users.

• Features that cannot have a feedback loop are discarded (not

included in the plan)

• Implement the simplest way that produces the result

The process

• How to go from idea to working solution?

• Validate assumptions

• Get validated assumptions asap

• Change or remove invalid assumptions.

• Do a few things right instead of too many things wrong

• Process is lead by business not technology

• Identify business chalanges not engieering chalenges

• Save time and money

• Invest time and money on features the users agree to pay for

The process

• Next steps:

• Move from 3 to 50 beta testers

• Move from 50 to 500 beta testers

• Paid subscriptions

• In this process

• We will need engineering skills

• We will need support skils

• We will need community building skills

• We will need marketing skills

• Stay tuned and contact us:

Contacts

João Oliveira (joaool@framelink.co)

+351 911 574 655

Site:framelink.co

Facebook:/www.framelink.co

Thank You

Make Web Applications in minutes