framework ain’t silver bullet - amazon s3 · framework ain’t silver bullet by paula hurtado. by...
TRANSCRIPT
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Framework ain’t silver bulletBy Paula Hurtado
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By Paula Hurtado
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¡HOLA!
Eu sou Paula HurtadoProduct Manager - GlobalizationRD Station (aka Resultados Digitais)Me conta-te em [email protected]
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By Paula Hurtado
YouGoGirl!#
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By Paula Hurtado
#YouGOgirl#RDnoTDC
#WomeninTech#Momsintech#Frameworkisnotsilverbullet
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Frameworks de estratégia
AGENDA
Frameworks de descoberta
Frameworks de priorização
Vamos conversar?
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FrameworksDe estratégia
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By Paula Hurtado
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By Paula Hurtado
As métricas do pirata
AARRR
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By Paula HurtadoSource: Qwamplify
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Happiness Engagement Adoption Retention Task Success
H E A R T
By Paula Hurtado
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FrameworksDe descoberta
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By Paula Hurtado
“...Eu quero voar...”JOBS TO BE DONE
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By Paula Hurtado
“...Eu quero voar...”
JOBS TO BE DONE
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By Paula Hurtado
“Quero Brincar”
fazendo atividade
física
Aspectos Emocionais
Em uma brincadeira que eu
goste
Com as pessoas que eu
amo
“Eu Quero voar”
Voar alto Aspectos Emocionais
Eu quero Fazer
Que os outros
gostem
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By Paula Hurtado
Main Job to be Done
Aspectos funcionais
Aspectos Emocionais
Dimensão pessoal
Dimensão social
Related Jobs to
be Done
Aspectos funcionais
Aspectos Emocionais
Dimensão pessoal
Dimensão social
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By Paula Hurtado
JOBS TO BE DONE
Verbo ContextoObjeto do Verbo + Exemplo++
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By Paula Hurtado
JOBS TO BE DONE
Voar de papelUm avião + hoje++
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By Paula Hurtado
The 4 Big
Risks
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By Paula Hurtado
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By Paula Hurtado
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By Paula Hurtado
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By Paula Hurtado
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By Paula Hurtado
Marty Cagan
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The Lean Product Process
By Paula Hurtado
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Mercado Objetivo
Necessidades não atendidas
Proposta de Valor
Feature Set
UX
Product Market Fit
Prod
uct
Mar
ket
Test with customers
By Paula Hurtado
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Criar Hipóteses
Desenhar
Testar
Aprender
By Paula Hurtado
Dan Olsen
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FrameworksDe Priorização
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GUT (SUG)
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GravidadeUrgênciaTendência
By Paula Hurtado
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By Paula Hurtado
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By Paula Hurtado
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RICE
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ReachImpactConfidence Effort
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RICE = Reach x Impact x Confidence Effort
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By Paula Hurtado
Hierarchy of User needs
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By Paula Hurtado
Funciona como o esperado?
Funciona repetidamente?
Atende as necessidades do
cliente?
É prazeroso?
Funcionalidade
Confiabilidade
Flexibilidade
Deleite
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By Paula Hurtado
Funcionalidade
Confiabilidade
Flexibilidade
Deleite
Funcionalidade
Confiabilidade
Flexibilidade
Deleite
Aarron Walter
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Finals Thoughts
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By Paula Hurtado
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By Paula Hurtado
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ATEAM
By Paula Hurtado
We’re hiring!
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[email protected]://www.linkedin.com/in/paula-hurtado-murcia/slides on http:/http://bit.ly/FrameworksTDC19
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ATEAM
��By Paula Hurtado
We’re hiring!