Framing The Mind: The Science of Perception and

LearningSteven J. Lipton M.Ed. LEHP CP-

FSPresident, Biotest Services Inc.

Des Plaines, IL NEHA AEC 2009 Atlanta GA

A History of Psychology

Early Pioneers

Gestalt/ Cognitive(Some things are wired in)

NLP(1974)

MI(1993)

Behavioral(Everything is learned)

1800’s

1900-1960’s

1970’s- present

Behaviorism: Ivan Pavlov & John Watson

Gestaltists: Art Presents Problems

Art presents problems

Art Presents Problems

Art presents problems

Congitive PsychologyMind processes informationMind has Inherent programming

Congition & Framework

Cognition

Input

Processing

Output

Programming

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Cognition

Not The Same Response

Neuro-Linguistic Programming

Sub modalities and communication

Three Primary Senses for input

Visual Auditory

Kinesthetic

Visual- Auditory - Kinesthetic Preference for the seenPictures

Visual- Auditory - KinestheticPreference for the HeardSounds

Visual- Auditory - KinestheticPreference for FeelingTouch and motion

Boothman VAK inventory

Visual55%

Kinesthetic30%

Auditory15%

A- Visual B – Auditory C – Kinesthetic

Visual- Auditory - Kinesthetic

“I see what you are saying”Speak QuicklyDress To impressEye Contact

Visual- Auditory - Kinesthetic

“Sounds good”Speaks ModeratelyMakes a Statement with clothesHeavily Accessorizes with buttons or ribbonsKeeps ear clear

Visual- Auditory - Kinesthetic

“I can handle that”Speaks SlowlyDresses for comfort and feelFidgeting Demonstrations

Determining preferencesVisual

Auditory

Kinesthetic

VAK - The Sanitarian’s perceptionNo self closing door

Not 4” off counter

Live roach

Combined Dominance

Foodservice Operators

Field Staff

Multiple Intelligences

Intelligence: Traditional view

The ability to answer items on tests of intelligence. The word, "slackers," is spelled by using the first letters of the words in the following sentence: "Silent large anteaters calmly kiss each roasted snack."

A. True    B. False

Intelligence: Gardner's View

“An Intelligence is a computational capacity – a capacity to process a certain kind of information – that originates in human biology and human psychology.” (Multiple Intelligences 2006, 6)

Intelligence: Gardner's View

“An Intelligence entails the ability to solve problems of fashion products that are of consequence in a particular cultural setting or community.” (Multiple Intelligences 2006, 6)

The Seven Original Intelligences

The Two Additional Intelligences

Musical Intelligence

Bodily-Kinesthetic

Logical-Mathematical

Linguinstic

Spatial

Interpersonal

Intrapersonal

Comparing Systems

Comparing Systems

Visual

Spatial

Auditory

Musical

Kinesthetic

Bodily Kinestheti

c

Logical - Mathematic

al

InterpersonalIntrapersonal

Linguistic

Comparing Systems

V

A K

Musical

Linguistic

Logical- Mathematica

l

Spatial

Kinesthetic

Interpersonal

Intrapersonal

Comparision of systemsNLPAdvertising3 categoriesRough estimates by appearance and speechDeveloped by Modeling and phenomenologyCalibrationIn-field conversation

MIEducation7-9 categoriesRequires testing through various inventoriesDeveloped by Experimentation and brain scienceTraining StrategiesDeveloping Programs

Calibration – trying to understand

Visual

KinestheticKinesthetic

“Let me make this clear for you”“Let me sort this out for you”

Changing the Framework

Changing Framework

Source: Marcus R Janum www.marcusrjanum-stock.deviantart.com

Changing Framework

Changing framework

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Questions?Steven Lipton M.Ed. LEHP CP-FSSjlipton@Biotestservices.com

Twitter: @biotesthttp://www.biotestservices.com/FrameMind.php