france télécom r&d advanced interactive content olivier avaro chairman mpeg systems and aic...

France Télécom R&D

Advanced Interactive Content

Olivier Avaro

Chairman MPEG Systems and AIC Initiative

France Telecom R&D


Message

Although standards for advanced interactive content exist, there is no deployment yet. This is due to a lack of roadmap and tools allowing to grow from deployed systems to advanced ones.

MPEG-2/4 standards are proposed as the long term vision. Integration with HTML and DVB-MHP are important milestones of the roadmap.

There is a need of concertation between the various actors of the food chain. Results of this concertation will materialize in an Advanced Interactive Content SDK.


Overview

Application and technology for advanced interactive contentATVEFDVB-MHPMPEG-2/4

Presentation of the AIC Initiative

Advanced interactive content SDK


AIC Applications

Advanced Electronic Program Guide; Buy-me-button; Data Ticker; Program Enhancement; Interactive Home Shopping; Interactive Commercial; Interactive Entertainment; Demographic Programming.

More under definition in the IST projects (ex : NexTV).


ATVEF

What :Triggers in TV signals allowing links to content on the Web.

Pros :Re-use existing technology and content.

Cons : Difficult to achieve deterministic behavior with constrained

terminals .Very limited set of media unless you allow the use of plug-ins.Badly integrated with the deployed MPEG-2 based digital TV

infrastructure.


DVB-MHP

What :Java APIs allowing development of content applications.

Pros :Tightly integrated with the existing digital TV infrastructure.Flexible and extensible platform (Java based).

Cons : Difficult to perform conformance testing due to the programmatic

nature of the content.Very limited set of media.


MPEG-4

What :Multimedia objects representation formats and APIs.

Pros :Rich media including 2D and 3D scene description.Tightly integrated with the existing digital TV infrastructure.Conformance testing defined.

Cons : Only few tools are available yet.


Roadmap

DVB-MHP

MPEG-4

ATVEF -> MPEG-4on top of MPEG-2

Integration of HTMLin MPEG-4

ATVEF

MPEG-4 contentin MHP Application


AIC Initiative

Goal : Harmonize standards efforts and enable interactive 2D, 3D and streaming content for commerce and entertainment on set top devices.

Charter : Development of interactive content specifications for user devices to offer a range of basic through advanced interactive applications using 3D as well as 2D content, in stored and streamed form.

Organization : The Advanced Interactive Content Initiative (AIC Initiative) applied to be an industry consortium operating under the Industry Technical Agreement (ITA) of the International Electro technical Commission (IEC).


Content Provider Service Provider Network OperatorTerminal

Manufacturer

Production-ServiceInterface

Service-DeliveryInterface

Delivery-ConsumptionInterface

Service Model


AIC Principles

Delivery in various transport environmentsincluding MPEG-2 and IP environments,and combinations of broadcast/interactive delivery.Focus on MPEG-2 TS.

Presentation engine :MPEG-4 XMT: One specification for integration of MPEG-4,

XHTML (XML-ized HTML 4.0), X3D (XML-ized VRML) and SMIL content.

Focus on high level session description and BIFS commands and animation.


AIC Work Plan

SpecificationsDefinition of interfaces and tools;Coverage of the end-to-end systems.

ImplementationEnd-to-end demonstration built from prototypes toolsContent authoring, Server, Network, Client.

Technical demonstrationReal scale trials and presentation in the major forums;Booth in IBC 2000.


Joining AIC

Why joining :Influence the development of AIC specification;Acquire know-how on AIC Systems;Enable new market and services opportunities with AIC participants.

How to join :Join the ITA;Participate to mailing list;Participate to meetings.

What to participate :Participate as an observer;Contribute to the specification;Contribute to the implementation effort.


AIC SDK : Why ?

Enabling factor for the development of AIC market Make AIC tools available in a single place;Allow people to test the complete systems;Allow people to test individual tools with their own systems.

Improve market relevance of AIC toolsGet broader audience;Get feed-back on the tools individually or on the Systems;Get feed-back from content authors/producers.

Promotional medium for your own tool;Make your own tool visible on the market;Allow your own tool to be tested in a complete environment;Attached individual copyrights to each tool.


AIC SDK : What ?

IntroductionOverview of AIC, achievements, plans.

SpecificationsAIC Specification;Overview of the MPEG-2 and MPEG-4 standards.

Software toolsAuthoring tools, MPEG-4 on MPEG-2 injector, MPEG-2 servers on IP, MPEG-

2/MPEG-4 Player

ContentAIC Applications.

Projects and ApplicationsIST Projects, other projects.

Pointers


AIC SDK : Who ?

Authoring tools : IBM, CSELT-FT-ENST; MPEG-4 on MPEG-2 Injector : ETRI, CSELT; MPEG-2 servers on IP : CSELT, SUN; MPEG-2/MPEG-4 Player : CSELT 2D player, NexTV/SonG 3D player; AIC Applications : NoB-IBM-CSELT 2D, FT 3D … CD burning and shipping : ETRI + sponsors

Please join the party !


AIC SDK : When ?

01/11/2000 : Final structure of the SDK V1.0 and responsibilities.

14/01/2001 : Contributions received.

31/01/2001 : Feed-back send to contributors.

February 2001 : CD burnt and shipped.

April 2001 : Presentation in NAB Las Vegas.

france télécom r&d advanced interactive content olivier avaro chairman mpeg systems and aic...

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