francesca di felice 'google play for authors, publishers and librarians' #asl2014
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'Google play for authors, publishers and librarians' talk delivered by Francesca Di Felice of Google at 'Information Innovators: Librarians evolving in the digital environment' the Academic & Special Libraries conference 2014TRANSCRIPT
Google Confidential and Proprietary
Google Play for authors, publishers and
librarians
Francesca Di Felice Partner Manager
Google Confidential and Proprietary
Agenda
• Organizing the World’s information
• Google Books: Partner program + Library Project
• Google Play Books
• Google Play for Education
• Google Play Newsstand
Google Confidential and Proprietary * Google Confidential
Google Mission
Organize the world's information and make it universally accessible and useful
Google Confidential and Proprietary
Google Confidential and Proprietary * Google Confidential
One Consumer Product, Two Sources of Books
Google Confidential and Proprietary
What does a Google Books Library Project book look like?
Google Confidential and Proprietary
Some of our Library partners
Google Confidential and Proprietary
What we have done so far with the Library project:
Google Confidential and Proprietary
International library partner contributions:
Die Bayerische Staatsbibliothek 28.54%
Oxford University
17.52%
Bibliothèque Municipale de Lyon 10.47%
Universiteit Gent
9.49%
Österreichische Nationalbibliothek 6.12%
Koninklijke Bibliotheek
5.80%
Universidad Complutense de Madrid
3.73%
BCU Lausanne
3.73%
Keio University
3.43%
British Library
3.07%
Biblioteca Nacional de Catalunya
3.05%
Biblioteca Nazionale Centrale di Roma
1.71%
Biblioteca Nazionale Centrale di Firenze
1.31%
Biblioteca Nazionale di Napoli
1.16%
Sapienza - Università di Roma
0.87%
Google Confidential and Proprietary
Preview of a Google Books title
Google Confidential and Proprietary
In 2011 we launched Google Play
● Apps, Books, Magazines, Music, Movies, Games
● 1.3MM books available for sale
● 1MM apps (free and priced)
● 18MM songs
● Revenue/user increased 2.5x vs. 2012
● Books available in 36 countries worldwide
World’s Largest Mobile Platform
Google Confidential and Proprietary
Selling Digital Content At Scale
● 1.5MM+ new daily activations
● 190 countries
● 70M+ Android tablets sold
Google Confidential and Proprietary
Users can now buy ebooks on www.play.google.com/books
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Nexus 7 devices
Expanding Our Product Footprint
Google Confidential and Proprietary
Textbooks on Google Play
Google Confidential and Proprietary
● Launched Textbooks on Google Play in August
● 24 hour, 3 month, 6 month and 12 month rental periods
● Targeted email, homepage and Nexus 7 marketing campaign
Google is already a leader in K-12 Education
Google announced* that will expand its offering to include Nexus tablets & Google Play for Education later this year
Solutions
Tools | Search & discovery | Collaboration | Curated Content
Platforms Devices Content
Source: Google I/O 2013
Google Play for Education
Google Play for Education
Google Play for Education
Google Play Newsstand: daily news feed on your mobile
And your favourite magazines in a new format
Any questions?
• Help Center: https://support.google.com/books/partner
• Contact form: https://support.google.com/books/partner/#topic=3424344&contact=1&ts=3238337
Thank you!