francesca di felice 'google play for authors, publishers and librarians' #asl2014

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Google Confidential and Proprietary Google Play for authors, publishers and librarians Francesca Di Felice Partner Manager

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Education


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'Google play for authors, publishers and librarians' talk delivered by Francesca Di Felice of Google at 'Information Innovators: Librarians evolving in the digital environment' the Academic & Special Libraries conference 2014

TRANSCRIPT

Page 1: Francesca di felice 'google play for authors, publishers and librarians' #asl2014

Google Confidential and Proprietary

Google Play for authors, publishers and

librarians

Francesca Di Felice Partner Manager

Page 2: Francesca di felice 'google play for authors, publishers and librarians' #asl2014

Google Confidential and Proprietary

Agenda

• Organizing the World’s information

• Google Books: Partner program + Library Project

• Google Play Books

• Google Play for Education

• Google Play Newsstand

Page 3: Francesca di felice 'google play for authors, publishers and librarians' #asl2014

Google Confidential and Proprietary * Google Confidential

Google Mission

Organize the world's information and make it universally accessible and useful

Page 4: Francesca di felice 'google play for authors, publishers and librarians' #asl2014

Google Confidential and Proprietary

Page 5: Francesca di felice 'google play for authors, publishers and librarians' #asl2014

Google Confidential and Proprietary * Google Confidential

One Consumer Product, Two Sources of Books

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Google Confidential and Proprietary

What does a Google Books Library Project book look like?

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Google Confidential and Proprietary

Some of our Library partners

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Google Confidential and Proprietary

What we have done so far with the Library project:

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Google Confidential and Proprietary

International library partner contributions:

Die Bayerische Staatsbibliothek 28.54%

Oxford University

17.52%

Bibliothèque Municipale de Lyon 10.47%

Universiteit Gent

9.49%

Österreichische Nationalbibliothek 6.12%

Koninklijke Bibliotheek

5.80%

Universidad Complutense de Madrid

3.73%

BCU Lausanne

3.73%

Keio University

3.43%

British Library

3.07%

Biblioteca Nacional de Catalunya

3.05%

Biblioteca Nazionale Centrale di Roma

1.71%

Biblioteca Nazionale Centrale di Firenze

1.31%

Biblioteca Nazionale di Napoli

1.16%

Sapienza - Università di Roma

0.87%

Page 10: Francesca di felice 'google play for authors, publishers and librarians' #asl2014

Google Confidential and Proprietary

Preview of a Google Books title

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Google Confidential and Proprietary

In 2011 we launched Google Play

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● Apps, Books, Magazines, Music, Movies, Games

● 1.3MM books available for sale

● 1MM apps (free and priced)

● 18MM songs

● Revenue/user increased 2.5x vs. 2012

● Books available in 36 countries worldwide

World’s Largest Mobile Platform

Google Confidential and Proprietary

Selling Digital Content At Scale

● 1.5MM+ new daily activations

● 190 countries

● 70M+ Android tablets sold

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Google Confidential and Proprietary

Users can now buy ebooks on www.play.google.com/books

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Google Confidential and Proprietary

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Google Confidential and Proprietary

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Google Confidential and Proprietary

Nexus 7 devices

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Expanding Our Product Footprint

Google Confidential and Proprietary

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Textbooks on Google Play

Google Confidential and Proprietary

● Launched Textbooks on Google Play in August

● 24 hour, 3 month, 6 month and 12 month rental periods

● Targeted email, homepage and Nexus 7 marketing campaign

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Google is already a leader in K-12 Education

Google announced* that will expand its offering to include Nexus tablets & Google Play for Education later this year

Solutions

Tools | Search & discovery | Collaboration | Curated Content

Platforms Devices Content

Source: Google I/O 2013

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Google Play for Education

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Google Play for Education

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Google Play for Education

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Google Play Newsstand: daily news feed on your mobile

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And your favourite magazines in a new format

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Thank you!