francesco zonin - stati uniti: un mercato in forte ripresa e su cui investire

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02/10/2013 1 The Zonin Family and the US Market Verona, 26-09-2013 Zonin Family Estate Brands. corporate presentation 2011.09 Casa Vinicola Zonin is the core and support of the Zonin Family Estates. Located in the most highly regarded winemaking regions in Italy and the US: Veneto Friuli Piedmont Lombardy Tuscany Apulia Sicily Virginia (USA) estate brands USA

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Presentazione di Francesco Zonin - Vice Presidente, Casa Vinicola Zonin S.p.A. - 26 settembre 2013 - Camera di Commercio di Verona

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Page 1: Francesco Zonin - Stati Uniti: un mercato in forte ripresa e su cui investire

02/10/2013

1

The Zonin Family and the US Market

Verona, 26-09-2013

Zonin Family Estate Brands.

corporate presentation2011.09

Casa Vinicola Zonin is the core and support of the Zonin Family Estates. Located in the most highly regarded winemaking regions in Italy and the US:

VenetoFriuliPiedmont Lombardy Tuscany ApuliaSicilyVirginia (USA)

estate brands

USA

Page 2: Francesco Zonin - Stati Uniti: un mercato in forte ripresa e su cui investire

02/10/2013

2

Zonin Family & Casa Vinicola Zonin.

corporate presentation2011.09

facts & figurescompany profile

550 employees, with 250 at Gambellara (province of Vicenza) in the Veneto and 300 at the Family’s 10 wine estates.

140 Million Euros in Consolidated Turnover 2012 (+19% vs. 2010).

70% of Total Sales were from Export in over 100 countries.

2.000 planted vine hectares = 4,942 acres.

Bottles produced 2012: 40 million (in multiple formats).

Casa Vinicola Zonin International Department.

corporate presentation2011.09

exports

Exports account For 70% of total sales and our wines are currently distributed in over 100 countries.

Casa Vinicola Zoninaround the world >

Page 3: Francesco Zonin - Stati Uniti: un mercato in forte ripresa e su cui investire

02/10/2013

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corporate presentation2011.09

Magis Project.

corporate presentation2011.09

Magis Project.Casa Vinicola Zonin USA History

Zonin USA was started as a means to increase control of the quality and distribution of Zonin wines, Zonin Family Brand & Estate Wines in the United States. This is important to the Zonin family as they work to maintain the quality of the wine "from the vine to the glass”.

Since the opening of our doors in 2003, Zonin USA has grown form one employee, who worked

with various distributors and brokers to our current level of 37 employees. Continued growth

is planned for as our sales continue to grow.

Page 4: Francesco Zonin - Stati Uniti: un mercato in forte ripresa e su cui investire

02/10/2013

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corporate presentation2011.09

Magis Project.Casa Vinicola Zonin USA

Zonin USA is an independent business unit and performs all the main functionsfrom sales and marketing to importation. Its mission is to achieve a leadership role in the U.S. market by providing wine solutions directly from the vineyard to the glass and by ensuring the highest quality experience for all wine enthusiasts in all customer segments.

Zonin USA provides added value to its customers by eliminating intermediaries between the wine producer and the distributor. This allows Zonin USA to effectively monitor and continuously improve its performance throughout the supply chain.

Zonin USA employs a strategy of organic growth, by reinvesting its total profits generated back into human capital and marketing. This unique business model allows Zonin USA to focus on its core business.

corporate presentation2011.09

Magis Project.Casa Vinicola Zonin USA Path

Sales: Real Cases Gross Rev2003 $136,7372004 28,554 $1,063,3772005 123,332 $4,673,0242006 152,5625 $8,130,6922007 206,120 $9,855,0122008 288,003 $12,455,2922009 461,700 $18,033,2632010 600,000 $29,650,000 2011 740,000 $42,659,1302012 870,000 $50,537,190

Page 5: Francesco Zonin - Stati Uniti: un mercato in forte ripresa e su cui investire

02/10/2013

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corporate presentation2011.09

Zonin Family Estate Brands.

corporate presentation2011.09

history

Barboursville Vineyards is the original vinifera winegrowing estate in the Monticello viticultural area of the Virginia Piedmont, and has lead in proving the viability of Thomas Jefferson’s dream for the production of wines of European derivation and style in this region.

Originally founded in the 18th Century as a diversified agricultural plantation by the prominent Barbour family, the estate has repeatedly made itself synonymous with leadership in the Commonwealth.

Page 6: Francesco Zonin - Stati Uniti: un mercato in forte ripresa e su cui investire

02/10/2013

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Zonin Family Estate Brands.

corporate presentation2011.09

history

As Virginia’s Governor, Senator, Ambassador and Cabinet Secretary, and second-generation heir to the estate, James Barbour exerted an influence in the shaping of early national affairs second only to that of his good friends and close neighbors, Jefferson and James Madison, and was an innovative President of the Albemarle Agricultural Society.

With the planting of this vineyard in 1976 by Gianni Zonin the estate resumed a regional leadership which had been established 200 years before, achieving the viticultural destiny envisioned at the same time.

Zonin Family Estate Brands.

corporate presentation2011.09

winery profile

Year of foundation: 1976Climate: Temperate climate. Area under vine: 72 hectares (180 acres). Training method: Cordon Spur and Guyot.Density: 5,000 plants per hectare (1,615 vines per acre)Varietals: Chardonnay, Moscato, Pinot Grigio, Sauvignon Blanc,Viognier, Barbera, Cabernet Franc, Cabernet Sauvignon, Merlot,Nebbiolo, Petit Verdot, Sangiovese

Page 7: Francesco Zonin - Stati Uniti: un mercato in forte ripresa e su cui investire

02/10/2013

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Zonin Family Estate Brands.

corporate presentation2011.09

The Estate

The 1804 Inn

The Visitor’s Center

Zonin Family Estate Brands.

corporate presentation2011.09

Palladio Restaurant

Page 8: Francesco Zonin - Stati Uniti: un mercato in forte ripresa e su cui investire

02/10/2013

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Zonin Family Estate Brands.

corporate presentation2011.09

The 1804 Inn

Zonin Family Estate Brands.

corporate presentation2011.09

“To make wine means to understand the potential of the place, without too much effort. The vine develops at its best if it is accompanied and supported by men, who then allows the results to be reflected in time through wine”. Luca Paschina

the winemaker