francesco zurlo portfolio

portfolio 2012

Imagination is like jam,it needs to be spread on a firm slice of bread.

Italo Calvino

About us

MayDay|Design is a consultancy and design studio for innovation in the field of design, a network of experts and professionals who cooperate and efficiently manage their work to rapidly and effectively satisfy their clients’ needs.

Founded by Valentina Lollio, Francesco Zurlo and Alberto Man-zoni, MayDay|Design offers solutions on the whole product sys-tem of firms, that is: product, service and communication, three el-ements that characterize and differentiate market offer in today’s companies.

MayDay|Design also offers concept design and product develop-ment, as well as corporate identity and service planning services.

Valentina LollioBorn in Milan, she graduated in 2004 magna cum laude in Industrial Design at Politecnico di Milano. She started work-ing as a consultant for ATEC, a manu-facturing company developing audio systems, where she was in charge of art direction. In 2006 she founded May Day Design, where she currently works as chief project manager. She is also profes-sor at Politecnico di Milano at design de-velpment course and professor at Strate-gic Design Master at Poli.design

Francesco ZurloIs Phd in industrial design and Associate Professor in Industrial Design at Politecnico di Milano. He is Director of the International Master in Strategic Design of Politecnico di Milano and he has been director of POLI.Design Consortium, no profit organization operating in the applied research and spe-cialized education in the design fields from 2004 to 2009.He yearly teaches at many Design School in Brazil, Chile, China, Japan, France, Spain, Portugal. He is author of numerous interna-tional publications about strategic design.

Alberto ManzoniBorn in Cesena, Italy, he studied for three years and took bachelor graduation in industrial design in Florence, then he took his master degree at Politecnico di Milano. He started working as an in-terior and product designer after his bachelor degree. In Milan, met Francesco Zurlo and started working as a freelance designer for Poli.design. Now He’s Ad-vanced Materials and technologies pro-fessor At Politecnico di Milano, professor at strategic design master at Poli.design and partner of May Day Design.

Method MayDay|Design ‘s method can be divided into four main working areas:

. research and analysis

. vision and concept generation

. design process engineering

. design innovation testing

Such working areas are applied to the development of:

. product

. interiors

. communication

. service

service communication interiors product

Trend and Fad pictureResearch on trends in various fields; research is carried out in fields where design has a significant role to play (lifeware products: products involving people and their homes); MDD organizes data and information in pre-project categories that can support product development activi-ties.

International Case StudiesCollection of cases and examples of innovation in different fields. Innovation often comes from pioneer and original experiences in far-away places; our activity will allow you to detect some of such experiences in specific fields.

Fair and design events reportDrafting of reports on trends and news on Italian and European fairs.

Assessment of technological potentialComparison of most evolved technological solutions and detection of existing gaps (furniture and ceramics). The goal of this activity is that of measuring existing gaps between the technologies that are used and those that are available and most performing.

Product R&D AnalysisConsultancy on organization processes of design oriented research and development offices.The goals of the consultancy are:. mapping the working processes of research, development and design centers; . detecting gaps and weak points;

. offering solutions to re-organize processes;

. testing and assessing new organization models.

Product System AnalysisA well developed and strong product system is a necessary pre-condition for companies to build a competitive advantage. MDD developed tools to assess and measure “style” and value gaps among the product system components, to map “clashing” elements and detect possible solutions.

Product Portfolio AnalysisAnalysis of the firm’s product portfolio. MDD uses marketing tools and adjusts them to new product design and development needs.

Competitive product surveyBenchmarking among similar products and assessment of competitive performances through the use of variables linked with product system design.

NamingWorking sessions with proprietary method to detect names for newcos, new brands, new events and initiatives.

Corporate IdentityProduction of Corporate Image for companies, bodies and institutions.

Scenario buildingBuilding of interesting scenarios for companies for detecting and developing new products/services. Scenario building applies knowledge on:. socio-cultural trends;

. technological evolution;

. market situationand connects them with the firm and brand’s features and needs (firm/brand portrait).

Concept DesignDevelopment of new concepts for products, services and fittings. Concepts are devised through an analysis, more specifically:. trend analysis. brand portrait. competitive product survey. scenario buildingResults can be used immediately to carry out executive projects for production.

Design managementSelection of orientation based on brief and coordination of freelance designers to develop new product. Selection, orientation and coordination of experts to develop new products. Assessment of time and process results.

Testing ActivitiesScenario testing and focus group. Assessment of new use scenarios, new technological scenarios, new products/services with expert panels and typical consumers.

Activities

Clients

Projects

Client: GRECHI ILLUMINAZIONEPubblic illumination and street furniture design company, based in Magenta, italy.

descrizione del progetto con frase o parole chiavees: progettazione di nuovi spazi per l’attesa.

Cliente: GRECHI ILLUMINAZIONEanno: es: 2012

PRODUCT DESIGN

Design of a family of products for street furniture and il-lumination. The project won the first prize for the Lissone design contest.

www.comune.lissone.mb.it

Client: GRECHI ILLUMINAZIONEyear: 2012

url: www.grechi.com

Client: LEHOOBig chinese company developing upholstery products and furniture for the living room.


Cliente: NOME DEL CLIENTE IN MAIUSCOLOanno: es: 2008url: www.sdncia.it

Design of one showroom and 2 fair stand for Lehoo com-pany.

Client: LEHOOyear: 2012

url: www.china-lihao.com

SHOWROOM

Client: TURISMO REAdvisoring company specialized in the field of tourist real-estate, born from the merger of two previous companies, one specialized in sales processes and real estate portfolios, and the other focused on hospitality industry and managing consulting.

Proposal for atmosphere for all materials, fittings and structures.

Client: TURISMO REyear: 2009

url: www.turismore.it

ATMOSPHERE

Analysis of trends in the field of furniture, to study products, materials and nuances to be used for interior design.



MOODBOARD

Analysis of possible targets, their lifestyle and tastes, do detect materials, colors and products to enhance in the project.

Analysis of possible paths for each target and of main points of interest in the city.



TARGET ANALYSIS

Analysis of materials and colors taken from fields different from that of hospitality, but still concerning the target and their lifestyle.

BLUE SKY RESEARCH



First project concepts with photomontages that show the application of materials, colors and products concerning the theme chosen.



CONCEPT

First project concepts with photomontages that show the application of materials, colors and products concerning the theme chosen.

CONCEPT



Design of mood-boards with keywords and pictures to highlight the main features of the future project.

MOODBOARD



Proposals of possible services to apply to the project to make it captivating and to ease the user’s path both inside the premises and outside.

SERVICE





TIPOLOGIA LAVOROAnalysis of the path of a typical user, with study of preferences in product consumption.

CUSTOMER PATH



Client: MR SALADSalad bar, inspired by New York fast foods, where each client can create their own salad, or choose one in the menu.

Graphic project for restaurant layout with inner and outer window transparencies, monitors and posters.

FITTING

Client: MR SALADyear: 2009

url: www.mrsalad.it

Photo shooting of products for graphic materials.

Design of promotional brochures, product menu and website.

CORPORATE IMAGE

Client: MR SALADyear: 2009

url: www.mrsalad.it

Client: DOMUS CONCEPTItalian-Chinese start-up company, manufactures high-quality and refined stuffed furniture.



TIPOLOGIA LAVOROSketches and models for a new kind of seat for waiting rooms, a “tub-sofa” divided in modules and therefore easily customizable according to the situations and possible scenarios.

Some renders of new furnitures collection’s products.

Client: DOMUS CONCEPTyear: 2009

url: www.domusconcept.it

NEW COLLECTION



Vector sketches of some new products.

NEW COLLECTION



TIPOLOGIA LAVORORendering for a new kind of seat for waiting rooms, a “tub-sofa” divided in modules and therefore easily customizable according to the situations and possible scenarios.



NEW COLLECTION

Prototype made for Shangai 2009 trade show, where it was awarded with the first prize.

NEW COLLECTION



Client: TECHNOGYMItalian manufacturer of fitness equipment, leader in Italy and in the world.

Fitting of interiors in the production area of the new Technogym Village.

Design of graphics and ad hoc supports to make it visible.

Client: TECHNOGYMyear: 2009

url: www.technogym.com

FITTING

Fitting of interiors in the production area of the new Technogym Village.

Design of graphics and ad hoc supports to make it visible.

FITTING



Some pictures of the projects carried out.

FITTING



Client: EDY s.p.a.Company set up in 1999 with its own patent for pneumatic cavity camp tent, then specialized in emergency solutions thanks to the support received from expert technical partners. Edy is today also ISO 9001:2000 certified, and offers turnkey solutions to its clients.

Fitting of tents according to their purpose of use inside the emergency camp.

Render of some possible scenarios.

Client: EDY s.p.a.Product Name: Inflatable emergency tents

year: 2009url: www.edygroup.com

FITTING

Project for the distribution of tents inside a possible emergency camp.



FITTING

Graphic design of drawings and of the whole manual with instructions to mount the tents.



PAPER MANUAL

Direction and shooting of a video manual with instructions to mount the tents.



VIDEO MANUAL

Client: PANASONIC-MATSUSHITA ELECTRIC WORKSMatsushita Electric, a division of the famous Panasonic, manufactures small house appliances, electric materials, finishes for the building sector and furniture.

Credits: Valentina Lollio, Alberto Manzoni, Valentina Rivieccio in cooperation with POLIDESIGN

Sketches, models and renders for a new sinuous and tapered electric shaver, with a minimal but extremely technological design.

CONCEPTS FOR NEW PRODUCTS

Client: PANASONIC-MATSUSHITA ELECTRIC WORKSyear: 2008

url: www.panasonic.it

Research stages on news scenarios and possible targets.

Analysis of existing products and their use.



CONCEPTS FOR NEW PRODUCTS

Schemes and mood-boards to study new scenarios to include concepts for the kitchen area.



SCENARIO BUILDING

Photorealistic renders on some of the concepts devised.



PRODUCT CONCEPT

Client: MERONI SERRATUREOne of the most popular national and international companies in the production of locks and mechanical and electronic locking systems for pieces of furniture, doors and vending machines.

Credits: Valentina Lollio, Alberto Manzoni, Tiziana Ciccarella, Valentina Rivieccio, Andrea Gallo in cooperation with POLIDESIGN

Study and re-design of the famous “Premi Apri” door knob, with an interchangeable and highly customizable solution.

RE-DESIGN

Client: MERONI SERRATUREProduct Name: Combina

year: 2008url: www.serme.it/it

Study sketches on product use and morphology to understand the best dimensions for the button and the outer shell.

STUDY SKETCH



Concept on possible product design and first renders on the solutions devised.

First drafts of logos for the two lines.

RENDER AND LOGO



Client: HINGLEEChinese company Specialized in the production of modern and classic wooden furniture for the Chinese and international market.

Catalogue to present the new collection.

Client: HINGLEEProduct Name: Chinatag collection

year: 2008url: www.chinatagfurniture.com

CATALOGUE

NEW COLLECTION DESIGN

Ideation of the new Ming-inspired furniture designed, with a modern and Western taste.



Project of stand fitting to launch the new collection during Fuorisalone 2008 in Zona Tortona, in cooperation with POLLODESIGN FACTORY and MIMISMA.

STAND FITTING



Choice of name and design of logo for the new company department focusing on the production of western design objects, inspired by the Ming style.



LOGO DESIGN

Concept of fitting for the new Chinatag showroom.Analysis of paths, graphic concept, choice of possible lighting, coverings and layout.



FITTING

Analysis of materials, lights, space partition modes and exhibition layouts taken from existing fittings, to devise a showroom in line with the Western world and contemporary taste.

FITTING



Blue Sky Research on possible targets and their lifestyles, to define the most suitable materials and nuances for the new products.

MARKET RESEARCH



RESEARCH

Research on products, materials, uses and colors of the Chinese tradition, to detect the trends to follow in designing the logo and products for the new brand.



Research in the field of furniture to understand materials, designs, decorations, inspirations, ... leading the main European markets.

MARKET RESEARCH



Market research to analyze the main European competitors.Definition of style, colors, materials and finishes for the new collection.

MARKET RESEARCH



Cliente: YFamily of products and services for web telephony.

Credits: Francesco Zurlo, Valentina Lollio

Concept for the name of a new line of VOIP telephones and for packaging graphics.

Client: Y year: 2007

GRAPHIC CONCEPT

Concept for new VOIP telephones.


NEW PRODUCT CONCEPT

Concept for packaging and instructions for use of VOIP telephones.


PACKAGING CONCEPT

Ideation and graphics of client services (fidelity card, shopping bag, usb pen, web interface, ... ).


GRAPHIC CONCEPT

Final logo with study of size and color definition.


GRAPHIC CONCEPT

Client: SECOMITY incVOIP telephone company set up in 2004, provides services for web telephony.

Credits: Francesco Zurlo, Valentina Lollio

Project for logo and corporate image, from visiting cards to website.

Client: SECOMITY incyear: 2007

url: www.secomity.com

GRAPHIC CONCEPT

Project for fitting of the headquarters entrance hall in Beijing.

Client: SECOMITY incyear: 2007

url: www.secomity.com

FITTING

Client: ATEC S.r.l.Producer of multiroom sound systems, not single products but a whole universe, tailor-made for each customer.

Credits: Valentina Lollio

NEW PRODUCT DESIGN

Design of ground, wall or table multiroom sound systems.Ideation of a new system, innovative for its shape and technology.

Client: ATECProduct Name: OH BY TUTONDO

year: 2004url: www.ohbytutondo.com

STAND FITTING

Fitting of stand for “100% DESIGN”, the most important design fair in London, to launch the new product line, in cooperation with MYSTIQUE s.p.a.

Client: ATECProduct Name: OH BY TUTONDO

year: 2004url: www.ohbytutondo.com

address: Ajraghi 30 . 20156 MIlano . Italytel/fax: +39 02.39561907mail: [email protected]: www.maydaydesign.itVAT no.: 05576790967

francesco zurlo portfolio

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