franchise brochure

9
FRANCHISE PROSPECTUS + passion + income + lifestyle = tint a car

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Page 1: Franchise Brochure

FRANCHISE PROSPECTUS

+ passion + income + lifestyle = tint a car

Page 2: Franchise Brochure

WHAT MAKES US TICK...

In 1972 the first Tint a Car store opened in Perth, Western Australia and now there are

some 110 stores throughout Australia, New Zealand, China and South Korea, making

it the largest window tinting network in the world...

low entry fees,

+ high margins...= high returns...

In addition to offering a broad range of window films for cars, homes, shops and offices, Tint a Car also offer a range of vehicle enhancement products including paint, leather, fabric + vinyl protection, rust proofing, electronic + security systems. Tint a Car are committed to expanding the range to meet the changing needs of customers and the marketplace.

+ ONE STOP SHOP:Tint a Car is the only Franchise Group that offers a one-stop-shop program with no clear competitor in this market.

+ MARKET LEADER:Without question, Tint a Car is the market leader. With world-class products, more than 35 years of experience, renowned quality of workmanship and back up service, Tint a Car is number one, not only for consumers,

but also for potential operators wanting to own a business.

+ BACKED ALL THE WAY:Tint a Car owners are backed by the Franchisor’s sales and marketing team that proactively deliver new and exciting initiatives.

+ GROWTH + CONTINUED OPPORTUNITIES:Tint a Car, has a focused strategy of network growth of 25% over the next 5 years which is documented in a comprehensive and evolving 5 year plan.

Expansion of the automotive retail , residential + commercial window film segments offer significant opportunities, combined with an international expansion program that is already realising new businesses in New Zealand, China, South Korea, and soon to be India + the Middle East.

The Tint a Car Franchised Network was formed initially to meet the needs of a modest retail market and to provide motor vehicle dealerships with an aftermarket window tint product for their customers.

OUR MISSION.

To become a business of

not only from a customer point of view...

but from a

choice

business ownership

+ partnership perspective.

low stock holding

Page 3: Franchise Brochure

+ TRADE BUSINESS:

Tint a Car offers an exclusive range of window films and other aftermarket products, such as paint protection, leather and vinyl protection, electronic and security systems to New and Used Motor Vehicle Dealerships around the country. This is sometimes independently and sometimes in tandem with the Groups dedicated dealer sales teams, that interface with over 1200 dealers in the Australian + New Zealand markets on a day to day basis.

+ RETAIL BUSINESS:

Tint a Car has a rapidly expanding retail business through its branded Automotive Window Films including, Bolle, Formula 1 and Midnight Express. As previously mentioned this is coupled with the ‘Extras’ range offering franchisees more and more opportunities to combine window tinting with other products. We call this product bundling.

It’s to be remembered that less than one third of all new

05

OUR MARKET LEADERSHIP.

+ AN ESTABLISHED NETWORK:

New Franchisees take comfort in the knowledge that Tint a Car’s heritage, exclusivity of product, marketing expertise, and strength of the established network are the major factors that make Tint a Car their ‘business of choice’.

+ DELIVERING SOMETHING ‘EXTRA’:

As market leaders there is an expectation that our business owners have more than one string to their bow. Although the core business is Automotive, Commercial and Residential Window Tinting, a diverse product range enables franchisees to profitably market all or part of the total available offering. The mix we call ‘Extras’ includes vehicle interior/exterior protection products and an extensive range of vehicle electronics. And global strength ensures we can provide not only exclusive products, but also great prices for our customers and appreciable margins for Franchisees.

vehicles sold have aftermarket products applied at the dealership, and with around one million new car registrations per year (in Australia) combined with already, millions of used cars on the road, retail opportunities are huge! It’s interesting to note that in China and Korea, window tint penetration levels are in excess of 90% of all cars sold. We have a long way to go to catch up!

+ WE ALSO TINT HOMES:

Tint a Car offers a large range of Solar Control, Safety, Security and Decorative films for homes, shops and offices. It’s marketed under the branding of ‘we also tint homes’. The range comprises of over 50 film types, of which there is a growing list of exclusive films.

This category offers profitable opportunities for focused Franchisees who want to take advantage of the Franchisor’s commitment in growing this category.

largest network

+ over 35 years oldinternational focus

+ exclusive films

We summarise market leadership as being unequivocally the biggest and the best. The Tint a Car

network is substantially larger than any competitor in the markets they operate in, both in Australia

and overseas. What makes us the ‘best’ is our ability to offer our franchisees exclusive products that

are simply not available to other operators. This is further evidence of the Franchisor commitment

in providing a tangible framework for the Franchisees success..

OUR MARKET.The Tint a Car network operates in two distinctive categories. Firstly, in providing products for motor

vehicle dealerships to sell to their customers adding value to the sale of the motor vehicle. This is

commonly known as ‘aftermarket sales’. We call this ‘Trade’. Secondly, in the ‘retail car park’ providing

products for car owners who may not have bought these products at the time of purchasing their vehicle.

www.tintacar.com.au

Page 4: Franchise Brochure

+ AUTOMOTIVE FILMS:

Part of Tint a Car’s success is clearly based in its ability to market branded film products, all of which are exclusive. Although film offers generic benefits including protection against heat, glare and UV, customer demographics do vary along with their specific needs.

+ TARGETED BRANDING TECHNIQUES:

Midnight Express, with the tag line ‘Darkest Legal Tint’, has natural appeal to the younger market. Bollé, a partnership arrangement between the Franchisor & Bollé, enables us to market Bollé branded film to a target audience that are passionate about a more sport/outdoor lifestyle proposition.

OUR HOME + OFFICE FILMS.

OUR AUTO FILMS.

-

our darkest legal tint for sheer performance

maximum safety + security

-

we also tint homes residential + commercial

-

our darkest legal tint for sheer performance

maximum safety + security

-

we also tint homes residential + commercial

Tint a Car supply a range of Automotive Wndow Films to suit the different needs of our many customers. Exclusive films and targeted branding techniques combine to create products that provide real solutions.

we focus on providing

+ great benefits to our customers

exclusive films

In addition to offering a broad range of films for cars, Tint a Car also tint flat glass windows. This includes residential & commerical applications. Read on...

+ FLAT GLASS FILMS:

As previously covered, Tint a Car’s ‘we also tint homes’ range of films covers a variety of needs. The growing opportunity is in exclusive films which enables franchisees to command higher prices in the market place. And like automotive films, Tint a Car has branded some of the most popular films to better separate from competitors. An example of this is ‘City Lights, a low reflective Solar Film.

Page 5: Franchise Brochure

Franchisees are offered a five year plus five year Franchise Agreement allowing for security of tenure with low entry fees. There’s potential for renewal after 10 years.

In Australia, the Franchise model operates on a product loaded basis eliminating messy royalty calculations and end of the month royalty payments. Franchisees contribute an amount to a marketing fund each month. These funds provide for the groups’ marketing and advertising activities which are controlled nationally to ensure the integrity of the brand & consistency of the message. The

franchisor invests heavily on research and media planning to maximise the advertising spend.

In addition to the formal induction program, Franchisees are guided through the business via a Franchise Business Management System which includes a presentation of the Operating Manual and latest corporate identity material. Franchise Managers are responsible for local support. Strategy planning is a key feature of the business and each year a delegation of top Franchisees are selected to attend and contribute their ideas at the Annual Tint a Car Conference.

+ A mandatory Induction course in Melbourne (prior to joining the business).

+ 1 week hands-on technical training course.

+ Retail sales and customer service training on demand.

+ Flat glass technical and application training on demand.

+ Business training and planning.

TRAINING+ DEVELOPMENT.

Tint a Car is committed to providingquality training and development.

Here is a shortlist:

OUR BUSINESS MODEL.

www.tintacar.com.au

long term franchise agreement

5 year term

+ potential for renewal after 10 years

no royalty payments

we can help you to

gain expertise+ improve your skills

grow

Page 6: Franchise Brochure

S

OUR RESOURCES.

OUR PEOPLE.

In addition to our national team, there is a Franchise Manager in each Region who provide guidance and assistance

to Franchisees, as well as driving local area marketing activities.

Franchise Managers are ‘performance managed’ so you know that their success is dependant on yours. Sales teams help support Franchisees with the trade component of the franchised business. Additionally there’s a Marketing team at head office that manages the networks advertising and marketing needs, and is responsible for maintaining brand integrity.

Our Franchisees, whilst from a diverse range of backgrounds, are for the most part, entrepreneurs seeking to gain and maintain a certain lifestyle and a work/life balance that sees them control their destiny.

our most important people own + operateare those that

the Tint a Car businesses.

admin support+ technical training

+ marketing support

+ Administration Local and national administrative and accounts support.

+ Training and Development An assortment of opportunities exist to help franchisees

maximise sales opportunities in their business.

+ Direct Mail Program The franchisor manages a personalised mail program on behalf of all stores to enable the continuation of connection

with both current and past customers.

+ Customer Service Centre The Franchisor manages a professional call centre conducting retail sales and bookings on behalf of stores that require the service.

+ Quaterly Franchise Meetings These are held in each capital city to engender team building,

motivation, training, pooling and sharing of ideas.

+ Point of Sale Material

There is an extensive range of material, designed to support

Franchisees in both their trade and retail marketing. This is

available via an online Print Management System.

+ Incentive Programs

From time to time, loyalty programs are initiated which

significantly reward Franchisees for growth in their business.

+ National Conference Currently, there is an annual strategy and planning forum to

enable top performing franchisees to help shape the groups future direction.

+ Call: 13 TINT (that’s 13 84 68) Making it easy for our customers to contact us.

+ National Quarterly Newsletter The Franchisor produces this as an informal communication

medium to keep Franchisees informed of news and events around the network.

+ Web Sites and online commitments The Franchisor maximises the opportunity for franchisees to do

business online, by capitalising on all online opportunities.

+ Sponsorships Since 2006, Tint a Car have been involved in V8 Supercar

Racing to increase brand awareness and offer franchisees an opportunity to be involved at a local level.

+ Warranty Program Tint a Car has a unique relationship with both the film distributor

and film manufacturer that extends over a 35 year period. This gives enormous confidence to both Franchisor and Franchisee, that the products marketed are of the highest quality. Warranties range from short term on entry level automotive films, to lifetime on top end automotive films. For commercial and residential films, some warranties extend to lifetime.

+ Proven management and business skills

+ Customer service and sales experience

+ Can work within proven systems + adhere to compliance processes

+ Have an understanding of ‘financials’: including P+L’s, Balance Sheets + Budgets.

+ Medium to high I.T. literacy

+ Energetic and good communicator

+ Self motivated

+ Team leadership skills to maximise effectiveness in the workplace

+ Subscribe to teamwork within the

network to maintain the integrity

of the products and brand.

We look for potential Franchisees to have the following attributes:

Page 7: Franchise Brochure

Tint a Car are committed to a 5 year business plan, which is shared with Franchisees each year at a designated Franchisee Meeting.

This provides a forum for the consideration of new ideas, confirmation of the plan for the next 12 months so both Franchisees and Franchisor can move forward in a united direction.

Throughout the year, the General Manager Tint a Car works with the Marketing Team to develop opportunities that enable Franchisees to best capitalise on sales opportunities to grow their business. Some recent examples includes Tint a Car’s partnership with Bollé, that enables Tint a Car to differentiate its premium product offering in the marketplace & another first, the introduction of exclusive flat glass films.

+ Beaurepaires Partnership

The Beaurepaires partnership takes Tint a Car in an exciting direction. The opportunity is one of creating a complementary network of what could be over 100 satellite locations, that can all refer business to the nearest Tint a Car store (and vice versa). The partnership also offers the opportunity for the establishment of new Tint a Car businesses in locations not already serviced by a Tint a Car store. There are also tangible benefits to these joint businesses where they can share overheads and marketing costs.

Tint a Car are committed to growing the business with ideas and initiatives that are designed to increase the financial performance of both the Tint a Car Franchisee and Franchisor. Be prepared to be challenged!

OUR EXPANSION ABROAD.

OUR EXPANSIONAT HOME.

Successful businesses need to seize growth opportunities, regardless of whether they are on the doorstep or in another part of the world.

You will have read in this document that Tint a Car are pursuing this course, as the Tint a Car model is so easily transportable across geographical + cultural boundaries.

Tint a Car opened their first shop in Shanghai, China in August 2008, closely followed by their first store in Seoul, South Korea in December the same year. In both of these countries the penetration of window tint exceeds 80%, creating enormous opportunities for our brand + the exclusive products we market. And, there are plans to expand to India + the Middle East.

Tint a Car’s expansion helps to further underline our market position, that of being ‘the largest window tinting network in the world’.

NEWZEALAND

INDIA

MIDDLE EAST

AUSTRALIA

SOUTHKOREA

CHINA

growing + developing

always improving

+ strong partnerships

Page 8: Franchise Brochure

OUR FUTURE.

03

Tint a Car are extremely optimistic about the future. Supported by sound business planning, a great Management, Administration, Product, and Marketing Teams, combining with like minded Franchisees is a sure recipe for success.

Going forward, Tint a Car will continue to vigorously develop the brand by continuing to look for new ideas that increase the opportunity for our stores to do business, and pursuing a network expansion policy both ‘at home’ and ‘abroad’.

The worlds largest window tinting network just got bigger!

our vision is to take the position of a strategy focused organisation that creates an entrepeneurialfranchise framework, through which stakeholders can achieve returns beyond expectations.

focused strategy

entrepeneurialexpansion + growth

Page 9: Franchise Brochure

+ for further information contact:

Warren Koopmans

General Manager

281 Canterbury Road, Canterbury VIC 3126

[email protected]

www.tintacar.com.auwww.wealsotinthomes.com.au