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TRANSCRIPT
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YOUR BEST CHOICE
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Today’s Meeting
Dale Carnegie Training: Who we are
Our marketing position and quality
Where we are and where we’re going
What you get as a franchisee
The commitment required
Key characteristics of a franchisee
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We conduct ourselves and our business accordingto the principles and teachings of Dale Carnegie.
To support our franchisees to be the premier, localcorporate training and development partner of organizationseverywhere in the world, producing measurable businessresults.
To help our franchisees achieve extraordinary businessresults for their clients and themselves by continuallyimproving the brand’s reputation for excellence in content,delivery and franchisee support.
alues
ision
Mission
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!t all "egan#
How to Win Friends and Influence People
How to Stop Worrying and Start Living
The Quick and Easy Way to Effective Speaking
O$er %& years ago#
Dale Carnegie’s landmar booschanged the way people
get things done.
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Through the 'ears#
Dale Carnegie’s pro$en principles have
been expanded and updated to eep pace
with worplace changes
Today Dale Carnegie Training programs
are delivered globally!
in over () countries
in more than *( languages
by *+,)) certified trainers
,)*,
*+-))
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Wall .treet /ournal 0 1234data
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5ro$en Market 5ositioning
More than ,+)))+)))successful participants
5osition: a local resource
connected to the world
We understand local conditions
and gloal issues
We!re there when you need us
Travel costs eli"inated
#irtually no downti"e
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Our core competence is our facilitation skill 6a proprietary methodology that you acquirewith your franchise
Our trainers undergo the most sophisticatedcertification process in the industry
3nnual refresher training is required
Trainers must "e re7certified e$ery three years
89tensi$e offering of programs that get results
The Dale Carnegie Competiti$e 8dge
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uality Management .ystems 6 !.O %)); Certified
"roduct Development and Customization
Trainer Development and Certification
#ssessment $ervice
The $ast ma
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What 'ou =etas a 1ranchisee
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3s a 1ranchisee 'ou =et"> Corporate and @ocal We"sitesn(line registration process
# variety of leads and in)uiries
pportunity to build e(mail database
through opt(in features
Customized local e(newsletter, tips
column and other electronic materials
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3s a 1ranchisee 'ou =etc> wwwAsalesAdalecarnegieAcomMarketing Materials
3rochures, +lyers, 4ailers
/nternet 3anner and "rint #ds and "ress 5eleases
Market 2esearch
Case $tudies, /ndustry $tudies, etc.
87Tools&(newsletters
&(+lyers
Case $tudies
.elling Models+ 5roposals 0 5resentations
?randing #ccess to logos and corporate guidelines
3nd much+ much more#
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3s a 1ranchisee 'ou =etd> .ales and 5roduct .upport"roposal writing assistance used in responding
to customers needs
"roduct tailoring staff to customize and tailor new and
existing products for +ranchisee’s clients
"articipant evaluation 6 offers credibility for individual
or group measurement
Carnegie 7niversity 6 offers training events for new
and existing Trainers
5apid 5esponse Trainer Team %58T8' 6 Trainers can bedeployed to any territory for short(term support.
3est "ractices Website 9 :ive Training 6 proven practices
from our field available online and via classroom training.
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3s a 1ranchisee 'ou =ete> 3n 3cti$e Customer ?ase
3didas
3ir"us
3hold
3merican 89press
?oeing
Cargill
89pro
/ohn Deere
To Belp Dri$e 2e$enue
A partial list as of 2009
Marske
Mo"ily
Oracle
.iemens
.yngenta
Time7Warner
Wal7Mart
Wipro
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3s a 1ranchisee 'ou =etf> 4etworking1ranchise 3ssociation
for peer support and idea sharing
2egional Meetings -eld in multiple locations
3nnual Con$ention #ward "rograms
;eynote $peaers3est "ractices Worshops
#wards 3an)uet
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!n$estment 2equired
4um"er of nits $ary with sie and
re$enue potential of the territory
3rea De$elopment 3greements a$aila"le
Territories a$aila"le in select markets
1ranchise fee is E*)+))) per unit
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1inancial Commitment
;* F 2oyalty
GF Marketing Contri"ution
&F @ocal Marketing !n$estment 2equired
;)7'ear Term with 2enewal Options
=uaranteed Minimum 5roduction
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?ecoming a 1ranchisee
The e9clusi$e right to deli$er Dale Carnegieli$e training in a defined and protectedgeographic area
The power of a world famous "rand withpro$en results
3ccess to training and field support
3 continuing stream of new products andnew marketing ideas
The immediate right to ser$ice =lo"al3ccounts in your territory
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!n Conclusion
!f owning a Dale Carnegie Training franchise is the "usinessopportunity that offers the challenge and the lifestyle thatmeets your needs+ then continue to read and disco$er what
Dale Carnegie Training looks for in a successful franchiseeA
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5re$ious "usiness or franchise e9perience
3"ility to follow a pro$en system
.elling andHor managerial "ackground
3cti$e in "usiness+ ci$ic+ and socialorganiations
3 professional "usiness approach
3n esta"lished "usiness network
?ecome the ownerHoperator
1ranchisee Characteristics
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3n internationally recognied "rand
O$er %& years of e9perience and growth
Time7tested and successful system
5ro$en principlesI e$er7changing products
2ecognied resale $alue of our franchises
1i$e Ma
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The Dale Carnegie Training 1ranchise
For yourself ut not y yourself
For info, call DavidFagiano631.415.9338 or
david.fagiano@dalecarnegie com