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    YOUR BEST CHOICE

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    Today’s Meeting

    Dale Carnegie Training: Who we are

    Our marketing position and quality

    Where we are and where we’re going

    What you get as a franchisee

    The commitment required

    Key characteristics of a franchisee

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    We conduct ourselves and our business accordingto the principles and teachings of Dale Carnegie.

     To support our franchisees to be the premier, localcorporate training and development partner of organizationseverywhere in the world, producing measurable businessresults.

    To help our franchisees achieve extraordinary businessresults for their clients and themselves by continuallyimproving the brand’s reputation for excellence in content,delivery and franchisee support.

    alues

    ision

    Mission

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    !t all "egan#

    How to Win Friends and Influence People

    How to Stop Worrying and Start Living 

    The Quick and Easy Way to Effective Speaking 

    O$er %& years ago#

    Dale Carnegie’s landmar booschanged the way people

    get things done.

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    Through the 'ears#

    Dale Carnegie’s pro$en principles have

    been expanded and updated to eep pace

    with worplace changes

    Today Dale Carnegie Training programs

    are delivered globally!

    in over () countries

    in more than *( languages

    by *+,)) certified trainers

    ,)*,

    *+-))

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    Wall .treet /ournal 0 1234data

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    5ro$en Market 5ositioning

    More than ,+)))+)))successful participants

    5osition: a local resource

    connected to the world

    We understand local conditions

    and gloal issues

    We!re there when you need us

    Travel costs eli"inated 

    #irtually no downti"e

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    Our core competence is our facilitation skill 6a proprietary methodology that you acquirewith your franchise

    Our trainers undergo the most sophisticatedcertification process in the industry

    3nnual refresher training is required

    Trainers must "e re7certified e$ery three years

    89tensi$e offering of programs that get results

    The Dale Carnegie Competiti$e 8dge

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    uality Management .ystems 6 !.O %)); Certified

    "roduct Development and Customization

    Trainer Development and Certification

     #ssessment $ervice

    The $ast ma

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    What 'ou =etas a 1ranchisee

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    3s a 1ranchisee 'ou =et"> Corporate and @ocal We"sitesn(line registration process

     # variety of leads and in)uiries

    pportunity to build e(mail database

    through opt(in features

    Customized local e(newsletter, tips

    column and other electronic materials

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    3s a 1ranchisee 'ou =etc> wwwAsalesAdalecarnegieAcomMarketing Materials

    3rochures, +lyers, 4ailers

    /nternet 3anner and "rint #ds and "ress 5eleases

    Market 2esearch

    Case $tudies, /ndustry $tudies, etc.

    87Tools&(newsletters

    &(+lyers

    Case $tudies

    .elling Models+ 5roposals 0 5resentations

    ?randing #ccess to logos and corporate guidelines

    3nd much+ much more#

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    3s a 1ranchisee 'ou =etd> .ales and 5roduct .upport"roposal writing assistance used in responding

    to customers needs

    "roduct tailoring staff to customize and tailor new and

    existing products for +ranchisee’s clients

    "articipant evaluation 6 offers credibility for individual

    or group measurement

    Carnegie 7niversity 6 offers training events for new

    and existing Trainers

    5apid 5esponse Trainer Team %58T8' 6 Trainers can bedeployed to any territory for short(term support.

    3est "ractices Website 9 :ive Training 6 proven practices

    from our field available online and via classroom training.

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    3s a 1ranchisee 'ou =ete> 3n 3cti$e Customer ?ase

    3didas

    3ir"us

    3hold

    3merican 89press

    ?oeing

    Cargill

    89pro

    /ohn Deere 

    To Belp Dri$e 2e$enue

     A partial list as of 2009

    Marske

    Mo"ily

    Oracle

    .iemens

    .yngenta

    Time7Warner 

    Wal7Mart

    Wipro

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    3s a 1ranchisee 'ou =etf> 4etworking1ranchise 3ssociation 

    for peer support and idea sharing

    2egional Meetings -eld in multiple locations

    3nnual Con$ention #ward "rograms

    ;eynote $peaers3est "ractices Worshops

     #wards 3an)uet

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    !n$estment 2equired

    4um"er of nits $ary with sie and

    re$enue potential of the territory

    3rea De$elopment 3greements a$aila"le

    Territories a$aila"le in select markets

    1ranchise fee is E*)+))) per unit

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    1inancial Commitment

    ;* F 2oyalty

    GF Marketing Contri"ution

    &F @ocal Marketing !n$estment 2equired

    ;)7'ear Term with 2enewal Options

    =uaranteed Minimum 5roduction

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    ?ecoming a 1ranchisee

    The e9clusi$e right to deli$er Dale Carnegieli$e training in a defined and protectedgeographic area

    The power of a world famous "rand withpro$en results

    3ccess to training and field support

    3 continuing stream of new products andnew marketing ideas

    The immediate right to ser$ice =lo"al3ccounts in your territory

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    !n Conclusion

    !f owning a Dale Carnegie Training franchise is the "usinessopportunity that offers the challenge and the lifestyle thatmeets your needs+ then continue to read and disco$er what

    Dale Carnegie Training looks for in a successful franchiseeA

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    5re$ious "usiness or franchise e9perience

    3"ility to follow a pro$en system

    .elling andHor managerial "ackground

    3cti$e in "usiness+ ci$ic+ and socialorganiations

    3 professional "usiness approach

    3n esta"lished "usiness network

    ?ecome the ownerHoperator 

    1ranchisee Characteristics

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    3n internationally recognied "rand

    O$er %& years of e9perience and growth

    Time7tested and successful system

    5ro$en principlesI e$er7changing products

    2ecognied resale $alue of our franchises

    1i$e Ma

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    The Dale Carnegie Training 1ranchise 

    For yourself ut not y yourself 

    For info, call DavidFagiano631.415.9338 or

    david.fagiano@dalecarnegie com