franchise information brochure - giordano middle east
TRANSCRIPT
![Page 1: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/1.jpg)
![Page 2: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/2.jpg)
Through partnership with local market experts, we aim to continuously expand our global footprint.
Our franchise program is a proven business model with simple operations and flexible store planning.
Being a Giordano franchisee, we will provide you with a unique opportunity to manage and operate a successful business.
OUR GROWTH DRIVERS
![Page 3: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/3.jpg)
GIORDANO INTERNATIONAL
Comfortable and Welcoming
Shop Design
![Page 4: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/4.jpg)
Our store designs have evolved through the years and
adapted to local market needs to keep up with the times as
well as to provide our customers with a comfortable and
delightful shopping experience.
Rooted in our core value - simplicity, we ensure that our
store designs satisfy three important elements:
Modern, Warm and Functional.
Store Design
![Page 5: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/5.jpg)
GIORDANO INTERNATIONALWhite & Khaki Theme
![Page 6: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/6.jpg)
White & Gray Theme
![Page 7: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/7.jpg)
Black Theme
![Page 8: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/8.jpg)
Interior Design
Simplicity and comfort are the foundations that
govern texture, colour, space, furniture, lighting and
everything down to our floor fixtures
![Page 9: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/9.jpg)
GIORDANO INTERNATIONAL
Possibilities for various
Shop Strategies
![Page 10: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/10.jpg)
Strategic
Image StoresShowcasing
Contemporary Brand image
![Page 11: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/11.jpg)
Flagship
Stores750 sqm above
2-3 storeys
![Page 12: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/12.jpg)
Standard
Standalone
Store
150-200 sqmShopping mall
Street Store
![Page 13: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/13.jpg)
Shop in Shop30 - 50 sqm
Department store counters
![Page 14: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/14.jpg)
Airport StoresTravel Retailing serving international shoppers
![Page 15: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/15.jpg)
GIORDANO INTERNATIONAL
Support on
Shop Opening
![Page 16: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/16.jpg)
GIORDANO INTERNATIONAL
Allowing local furniture
sourcing and construction for
efficiency & effectiveness
VM guideline & training
provided
Design service with
Sample Material board
![Page 17: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/17.jpg)
GIORDANO INTERNATIONAL
Basic Products with
Fast Reaction to
market change
![Page 18: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/18.jpg)
GIORDANO INTERNATIONAL
Simple pleasures of basic
fashion – that is the driving
force of Giordano.
Giordano’s styling has
always revolved around what
is basic, relevant and
functional. The look is
relaxed and the merchandise
can easily be mixed together
to match any occasion, mood
or place.
Customers are assured to
feel good and look great
Giordano Products
![Page 19: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/19.jpg)
GIORDANO INTERNATIONAL
Established in 2009, our design centre in Dongguan, Southern China, enablesthe group to cooperate closer with major suppliers thereby reacting faster tomarket changes.
This facility supports ideas developed centrally and regionally.
Design Center
![Page 20: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/20.jpg)
GIORDANO INTERNATIONAL
Simple and EffectiveMerchandise Plan
& Product Mix
![Page 21: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/21.jpg)
GIORDANO INTERNATIONAL
Merchandise Plan
Understanding the needs of each
market, considering all essential
factors, e.g. weather, culture,
customers preference, colours,
size ratio, fitting, local sensitivities
and, most importantly, our
partners’ expertise in the market,
the Giordano team defines the
product structure and
recommends a collection of items
based on sales and budget plan
agreed with our franchise partners.
Franchisees select and confirm
the buy.
![Page 22: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/22.jpg)
GIORDANO INTERNATIONALCollection
Over 1000 options offered per season
2 Seasons per year : SS & FW
75%
20%
5%
Men Woman Junior
Sales contribution by gender:
Men 75%
Women 20%
Junior 5%
![Page 23: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/23.jpg)
GIORDANO INTERNATIONALProduct MixOver 60% of sales and offering belongs to All Year Round Core Products
Sales contribution by product type:
Core Products 60%
Movable Products 30%
Icing 10% or less
60%
30%
10%
Core Products Movable Products Icing
![Page 24: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/24.jpg)
GIORDANO INTERNATIONALCore Products• Core/ Essential products
• Available throughout the
year
• Changes in colour
according to season
• Volume oriented
• Value driven
Lion Polo
Napoleon Polo
Crewneck T-shirts
Oxford Shirt
Khakis
Denim Jeans
![Page 25: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/25.jpg)
GIORDANO INTERNATIONALMovable
• Seasonally appropriate
• Movable Products
• Generate traffic to
shops
• Key drivers of new
sales
• Lifespan 2-4 months
BOB Collection
Campaigns
Linen Shirts
Sweaters/ Sweatshirts
Down Jackets
![Page 26: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/26.jpg)
GIORDANO INTERNATIONAL
Business Plan &
Inventory
Management
![Page 27: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/27.jpg)
Regular Business Planning
and Reviews
Business planning and
reviews are carried out on a
monthly, quarterly and annual
basis to ensure that the plans
are implemented. Reviews
help the brand to take swift
action in the event of any
unforeseen variances which
affects results.
Our market manager will
monitor the retail sales
performance closely and
provide recommendations and
support for merchandise
strategy. Our objective is to
support our partners with the
right merchandise at the right
time.
![Page 28: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/28.jpg)
Swift and Flexible Reaction to
Market Needs
Retail Sales Analysis
We rely on high transparency
in retail sales figures from
franchise partners: Daily or
weekly transfer of sales data
by sku level.
Flexibility in Merchandise Arrangement
Corrective action can be taken promptly for any variances from the standards set thus
ensuring optimal use of resources not only in the region but also companywide.
Real Time POS system
The brand has a very efficient
and effective inventory
management system which
links all markets. This enables
all markets to have real time
information and ensure that it
manages an optimal DOI
(days of Inventory).
![Page 29: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/29.jpg)
Marketing &
Brand Building
![Page 30: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/30.jpg)
Support on Marketing and Brand Building
Giordano places significant emphasis on
brand building in order to reinforce its
relevance and image globally.
Collaborating with international celebrities,
using models of different nationalities,
races and backgrounds, Giordano strives
to provide relevant and timeless fashion
for everyone regardless of ethnicity,
nationality or culture.
HQ will provide all available images and
footage for all seasons and campaigns
on a largely complementary basis.
All markets can add on localized
activities.
It is also not uncommon for Giordano HQ
to sponsor on partner’s marketing events,
or initiate brand building activities at
different regions.
![Page 31: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/31.jpg)
Proven
SuccessfulBusiness Model
![Page 32: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/32.jpg)
![Page 33: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/33.jpg)
Giordano has received numerous accolades over the years, including service excellence awards for its
stores in the Middle East. The brand was also the first apparel retailer to receive the Dubai Quality
Appreciation Programme Award.
Giordano has also been recognized on an international level for its corporate governance. Giordano’s
global success story has also featured as a Harvard Business School case study.
Achievements
In 2004, Giordano became one of the first
retailers to be nominated for the Dubai Service
Excellence Scheme for all its stores across
Dubai. In 2009, Giordano received the award
for “The Best Service Performance Brand
2008-2009” under the Dubai Service
Excellence Scheme.
In 2013, Giordano was listed as one of the Top
100 Companies Making a Difference in the
Arab World by the prestigious Forbes
magazine.
In 2015, Giordano has been named International Retailer of the Year at the Global RLI Awards, the
award ceremony was held this year in Dubai.
![Page 34: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/34.jpg)
Achievements
![Page 35: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/35.jpg)
VISION
“To be the best
and the biggest world brand
in apparel retailing”
MISSION
“To make people feel good and
look great”
Contact UsEmail: [email protected]
Website: www.giordano-me.com
Mail Address: PO Box 262690, Jebel Ali Free Zone
Dubai, United Arab Emirates
Telephone: (+9714)4097000
![Page 36: Franchise Information Brochure - Giordano Middle East](https://reader030.vdocument.in/reader030/viewer/2022020622/61ec172719aaa40e682503b4/html5/thumbnails/36.jpg)