franchise opportunities - swimming pool franchise system...
TRANSCRIPT
FRANCHISE OPPORTUNITIES
TABLE OF CONTENTS Introduction
Benefits
Testimonials
TeamBuilding
Marketing
IT&Website
MarketingSupport
WebsiteService
Support
Training&Systems
Accolades&Recognition
InTheMedia
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FOUNDED IN 1988 ON A SIMPLE CONCEPTAsapoolbuilderinbusinesssince1988,Ihaveseencountlesschangesinourindustry;butnoneasdrasticasinthelast6years.Forthebuildersthatsurvivedtheeconomiccrisis,itcanstillbeastruggleeveryday.Yet,inthepast6years,ourbusinesshasexperienced416%growth!I’dliketoinviteyoutolearnaboutthisuniqueopportunitytobecomepartofoursuccessstory.
In2010,aftergrowingourpoolbusiness,Pre-mierPools&Spas,totenlocationsinthreestates,IrealizedthatifIcouldalignmyselfwithtalentedpeoplewhohadintegrityandadesiretogrowtheirbusiness,wecouldfinallycreateanindustrythatwasbench-markedbyprofes-sionalism.Webeganofferingfranchiseoppor-tunitiestolike-mindedentrepreneurswiththesamestandardsforqualityandvalue,thequalityandvaluethatgrewourPremierbrandexponentially.Althoughweknewthetimewasright,weunderestimatedhowmanyqualitypeoplewouldfeelthesame.
Now,basedonoursizeandprovengrowthpattern,wehavebeenabletosecurethebestbuyingpower,rebates,andwarrantiesinthe
industry.OurteamhereatPremierFranchiseManagementhasdevelopedprovensystemsandprocessestorundailyoperationsmoreefficiently,wehavetakenInternetmarketingtoawholenewlevel—creatingmoreleadsforlessmoney.Ourcompanycultureisunlikeanyotherasourfranchiseesaresupportiveofoneanoth-er,shareknowledgeandcelebratesuccesses.Thisfamilyorientedapproachledustodevelopaprovenexitstrategythatwillenableyoutoreapthebenefitsofyearsofhardworkorleavealegacyforyourchildren.
Aswecontinuetogrow,weinviteyoutoex-ploretheopportunitywearepresentingyouwith.Thisisanopportunitytogetagreatreturnonaminimalinvestmentandtojoinus inthenextphaseofourunprecedentedgrowth.Areyoureadytobepartofthelargestandfastestgrowingpoolcompanyontheplanet?
“Our company culture is unlike any other as our franchisees are
supportive of one another, share knowledge and celebrate successes.”
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AND GROWN TO A FRANCHISE WITH OVER 40 LOCATIONSToday,morethan50,000poolslater,we’veexpandedourambi-tionsandcommitmenttoourcustomersworldwide.ThefocusweplaceonourcustomershasearnedPremierPools&Spasarepu-tationforhavingthefinestqualityofconstructionaccompaniedbyunparalleledcustomerservice.Inaddition,wecontinuetoreceiveawardsfromourindustryandpeers,includingnumerousAPSPInternationalAwardsofExcellenceandtheprestigiousNationalBuilderoftheYearbyPoolandSpaNews. Ourstrategyforbuildingatop-notchcompanyhasbeentoprovideastimulatingandsup-portiveworkenvironment,onethatprovidesemployeeswiththeopportunitytogrowandthrivepersonallyandprofessionally.Wehavemanymembersofourfamilytodaywhohavebeenwithussincethebeginning.
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Premier Pools & Spas has created the brand, system and support to help people that come from diversified educational, vocational and financial backgrounds take control of their own destiny and achieve the American Dream. The Premier Pools & Spas franchise opportunity allows you to take advantage of our proven track record in your own business.
RUNNING STARTOurfranchiseopportunitytakestheguessworkoutofstartinganewbusinessbasedonourprovenbusinessformula.
EXPAND WITH EASEUtilizeourexpertiseanddevelopyourfranchisetolevelsyou’veneverimaginedpossible.
TRAININGBuildanamazingteamwithouttheworryofhowandwhenyouwilltrainthemembers.Inadditiontoone-on-onetrainingwithmembersofthecorporatestaffandanentirefamilyofPremierofficesreadyandwillingtoassistyou,wehavedeveloped“PremierUniversity”toensurethatyouhavethetoolsyouneedwhenonboardingnewteammem-bers.Wearepassionateeducatorswhowillcontinuetotrainyouandyourteamlongafteryourdoorsopen.Fromhumblebeginningstoaworldwidecompanywithadominantbrandineverymarketplaceweenter.ThepossibilitieswithPremierPools&Spasareendless.
GET THE SUPPORT YOU NEED FROM A COMMUNITY YOU’LL LOVE
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THE BENEFITS OF A PREMIER POOLS & SPAS FRANCHISE » Owningafranchiseallowsyoutogointobusiness FORyourself,butnotBYyourself
» Weprovideanestablishedsystemforsuccessthatalreadyhaswide-spreadbrand-namerecognition, thistakesyearstoestablishandmillionsofdollars tosustain
» Afranchiseincreasesyourchancesofbusinesssuccessbecauseyouareassociatingwithaprovensystem forsuccess
» Pre-openingsupportsuchas:siteselection,training,annualbudgetplanandgrandopeningassistance
» On-goingsupport:advice,moralsupport,training, nationalandregionaladvertising,operatingproce-dures,operationalassistance,ongoingsupervisionsandmanagementsupport,salesandmanagementtraining,recruitmentandhiringsupportincreasedbuy-ingpowerandaccesstonationalbuyingprograms
» Constantleadgeneration
» Anetworkofpeers
» Annualconferencesandtrips
*GrowthnumbersrecordedsinceOctober1st2010.
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† Projectedfor2016
328,9962014
343,107
WEBSITE VISITS
2015
540,0002016
9,5642014
12,582
LEADS
2015
16,5002016
PREMIER GROWTH
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FRANCHISEE TESTIMONIAL JEFF BOYER – TEMECULAFive short years ago Jeff Boyer, found himself in a situation that is all too relatable for individuals in the pool industry. A down-turned economy and a business that sold a luxury item—pools. Without the necessary tools, partnership and mentorship at his disposal Jeff was faced with a choice: get out of the pool industry and start from scratch in another industry or find a way. The pool industry was home, “I had built pools most of my life with my dad,” Jeff said. After finding Premier Pools & Spas online, Jeff submitted an inquiry. This had to work.
AfteraninitialconversationwiththeCEOandPresidentofPremierFranchiseManagement,PaulPor-ter,JeffwasinviteduptoNorth-ernCaliforniatovisitthePremierPools&Spas’officeofSacramen-to.JeffsteppedintotheSacra-mentoofficeandwasamazed.Hesawthecollagesofcompanytripsdatingbacktothe1980’sonthewall,thenlookedoverhis
shoulderandsawtheverysameemployeesstillwiththecompanyalltheseyearslater,happyandsuccessful.JeffreminiscesthatafterhistouroftheSacramentolocationhesaidtohimself:“That’swhatIwant.IfI’mgoingtobeinthepoolindustryandI’mgoingtodothisthenwanttobepartofthat.”Ourcompanycultureisun-likeanyotherasourfranchisees
aresupportiveofoneanother,shareknowledgeandcelebratesuccesses.Fiveshortyearslater,Jeffhas
adoptedandimplementedthe Premierway,“It’sbeenalife- changer,goingfrom$800,000ayeartolastyearalmost$8millionwasahugejump.Weneverwouldfoundationandapathforany-onethatiswillingtodothework.Peopleknowourname,wegetconstantleadflow.You’regoingtofindsuccessandthesuccesswillcomeatlevelsyouhaveneverevenimagined.”Outsideofthemonetarysucc-
ess,Jeffhasmaturedinhisapp- roachtobusiness,“I’velearnedthatbusinessisnotjustaboutmakingmoneyandnotjustaboutbuildingpools,thetruepassionthatcomesfromrunningthe
businessandbeingapartofsomethingbiggerisseeingpeo-plemakealivingoffofsomethingthatyoustarted.”Jeff,hisfamilyandhisemployeesnowseefinan-cialsecurityasamainstayandheisabletoplanforthefuturewithgreatoptimism.“It’sbeen5years,we’vehadamazingsuccessbutIstillfeellikethere’ssomuchmoreopportunityforustogrow.That’swhat’scoolaboutit.IoweitalltoPremier’ssystemandthethingsthey’vetaughtme.”
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“It’s been a life-changer, going from $800,000 a year to last year almost $8 million was a huge jump. We never would have gotten there without Premier Pools & Spas.”
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FRANCHISEE TESTIMONIAL DENNIS CARSON – ONTARIOIn 2013 Dennis had summed up his business before joining Premier Pools & Spas in this fashion, “We were a small fam-ily business doing 23-25 pools a year, 6-12 remodels. Proba-bly the average $750,000 or $1.3 million per year, servicing clients, just kind of doing what we thought was best.”
Flash forward to 2016 and his Los Angeles branch (in Ontario, CA) can report $10 million for 2015. How did he do it?
Itwas2013andDennisCarsonofOntario,Californiafoundhimselfatthecross-roadsofadifficultdecision:findawaytostayinthepoolindustrywithhisnoseabovewater(so-to-speak)orclosehisdoorsforgood.“Wewerekindoflikethebestkeptsecretinthepoolbusiness,notreallyabletomarketortobuildthebusiness.Alittlecontractorlikeme,wewerespending,evenduringtherecession,$35-$40kayearinadvertising.Wejustcouldn’tgettoabiggermarketlikeweneededto.”Dennis
remembers.Whentherecessioncame,DennishadtogofortheInlandEmpire,OrangeCounty,LACountyjusttofindclients.Itwasnotsustainable.“Icouldn’ttakewhatIhadtooffertoabiggermarket,couldn’taffordit,anddidn’tknowhow.”Itwasatjustthatmomentthat
Dennisbeganfindinghissolu-tionanditcouldn’thavecomeatabettertime,“JeffBoyerandI,he’stheowner/franchiseeoftheTemecula,Murrietastore,wehaveacommonsubcontractor,plaster.Tonykeptsayingfora
year,you’vegottocheckthisPremierout!Jeffisgettingleads,hisbusinessisgrowing,andIseethegreatpotentialinthat.”DenniscalledPremierFranchiseManagementafter-hoursandleftavoicemailtoinquireaboutapotentialfranchiseopportu-nity.AfterspeakingwiththemembersofthecorporateofficehewasinvitedtoattendthecompanysummitmeetinginTexas.Moneywastightandtrav-elseemedoutofthequestionbutDennisjusthadafeelingthatthiswasgoingtopay-off.WhatDennisexperiencedat
thesummitwasanoverwhelm-ingsenseofcommunityandpositivity.Hefeltrenewed,heknewthatwithPremierhecouldovercomethefeelingshehadabouthisownpoolbuildingbusiness.Dennissummedupthefeelingshepossessedpriortothesummit,“Thesenseof
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beingalone,quitefrankly,nothavingamentorship,tryingtotakeusorhelpingmegettothenextlevel.”HeknewhehadtojoinPremierPools&Spas.InJanuaryof2014hebecame
afranchisee.Hisreasoningforjoining,“Alotofusstartoffassalespeople,westartoutascraftsman,wetrytobuildourbusinessoffofthosetoolsbut
don’treallyknowthewholepictureofwhatittakestobuildalargeandsuccessfulbusiness.”Dennis,inclosingwantsany-
onewhoisinterestedinPremierPools&Spastoknowthat,“Mon-eyisimportant,itreallyis,itsus-tainsus.But,Ithinkwhat’smoreimportantiswhatthisbusinesscandoforyouasanindividu-al.Togiveyouhopes,dreams,
challengesandanopportunitytocontinuetolearnandgrowandtobringawholebunchofpeoplewithyouthathavethosesamehopesanddreams.Theabilitytobuildadreamforaclient,tohelpthemgetsomethingthattheyhopedfor,wishedfor,dreamtfor.Theyfinallygettohaveittoenjoyandsharewiththeirfriendsandfamily.”
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Celebratingcompany-widesuccessesisjustmorefunwhendoneoveraweek-longperiodandatanexoticresort,right?Notonlyaretheseannualtripsrelaxingbuttheyserveasagreatincentiveforyoursalesstaffthroughouttheyear!ItalsoprovidesawayinwhichyoucanreconnectwitholdPremierfriendsandmakesomenewones.
TEAM BUILDING: OUR YEARLY TRIP
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Punta CanaDOMINICAN REPUBLIC
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OurannualPremierPools&SpasCompanySummitisalwaysasmashingsuccess.Franchiseesfromacrossthecountrygathertolearn,growandbond.Theknowl-edgeimpartedandsharedwithourfranchiseesatthesesummitsispriceless.Membersleavewithaclearsenseofdirectionandarenewedmotivationtothriveratherthansimplysurvive.
TEAM BUILDING: COMPANY SUMMIT
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TEAM MEMBERS ACROSS THE NATION, MAKING DREAMS COME TRUE
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MARKETINGAtthePremierFranchiseManagementlevelweconsiderourselvesasalesandmarketingcompany.Byprovidingmulti-channelmarketingexpertise,wegeneratetheleadsandyoufocusonclosingthem.It’sthatsimple.
OurmottohereatPFMisthatbusinessownersshouldalwaysoperatetheirbusinessKNOWINGthattheirmarketingeffortsworkedratherthanFEELINGliketheyworked.Wetrackthesemarketingeffortsforyouandsupplyyouwiththereal,tangibledataineasytounderstandreports.Wethenalignyournextquartermarketingspendaccordingtohowwellorhowpoorlyamarketingsourceperformedforyourmarket.Webelievethatawarenessiskey.
Wedoallofthisforyousoyoucanfocusonotheraspectsof yourbusiness!
» QuarterlyBudgetMeetings
» MarketingStrategyAdviceandGuidance
» AdvertisementsDesignedbyourin-houseGraphicDesigner
» UniqueTrackingURLsandphonenumbersassignedtoeachmarketingsource
» Monthly,easy-to-readMarketingReportssuppliedtoeachlocation
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IT + WEB INTERNET MARKETINGAsapool-builder,shouldn’tyourfocusbeonsellingpools?Yet,youputinhoursandhundredsofdollarseveryweekonyourInternetpresenceonlytoGoogleyourcompany’snameandfindyourselfonthesixthpageofresults.
Gaincontrolofyourwebpresencewiththeservicesweprovide:
» SearchEngineOptimization
» Blogs
» PayPerClickManagement
» ReputationManagement
» EmailMarketing
» Retargeting
Blog Example
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Premier Pools & Spas it’s introduction to summer sale. Our Spring Into SummerSales Event is one of the hottest swimming pool promotions and the lastchance to buy a new swimming pool or remodel an existing one before thesummer rush starts. Take advantage of huge discounts before the summerstarts and these deals fade away.
Get a Great Deal on a New Pool!
Spring Into Summer is Premier Pool & Spa’s kickoff to summer event!Customers who choose to take advantage of this onceayear promo typicallysave thousands off the cost of their new pool. So what are you waiting for?Get a free quote today and we’ll send out an expert pool designer to view yourbackyard and custom design the pool of your dreams!
Small Backyard? No Problem Get a Pool / Spa Combo New Inground Pools
Right now, save $3,000 or more on NewInground Pools in Los Angeles!
SEE YOUR DEALS
Save up to $6,000 on your new pool!April 15th – April 17th
View Our Promotion
9150 SW Pioneer Ct, Suite G, Portland, Or 97062
Premier Pools & Spas is having it’s best promotion of the year. Poolapaloozais one of the best swimming pool events and the absolute best time of theyear to buy a new swimming pool or remodel an existing one.
Take advantage of deep discounts that you won’t see the rest of the year.POOLAPALOOZA is Premier Pool & Spa’s kickoff to summer event!Customers who choose to take advantage of this once-a-year promo typicallysave thousands off the cost of their new pool.
So what are you waiting for? Get a free quote today and we’ll send out an
Design Your Pool OnlineGet a FREE Quote Fast!
Outline
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Move
ToolsGoogle AdWordsisanadvertisingservicebyGoogleforbusinesseswantingtodisplayadsonGoogle.TheAdWordsprogramenablesyourlocationtosetabudgetforadvertisingandonlypaywhenpeopleclicktheads.TheadserviceislargelyfocusedonkeywordsmaintainedbyPFMstaff.
A.
E-mailmarketingisafreeleadgatheringtoolmadepossiblebywellmaintainedCRMcustomerlists.
C.
Search Engine Optimization(SEO)ishowwehelpyoubecomethetopresultforGooglesearchesinyourarea.
B.
ThisisanexampleofaretargetingadvertisementthatacustomermightseeastheybrowsetheInternet.
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It’snoteasyasapoolbusinessownertoquan-tifymanymarketingdecisions,andifyou’veeverownedyourownbusiness,thisscenariowillprobablysoundfamiliar:asalesrepresen-tativecontactsyououtoftheblueandpitchesyoua“can’tmiss”marketingcampaignthatwillgeneratetonsofleadsforyouandkeepyoursalesforcebusyallseason.Astimegoeson,youdon’tnoticemuchdifferenceincallvolumebut,thesalesrepresentativeassuresyouthatthecampaignisperformingbut,howdoyoureallyknow?
Ourfranchiseeshaveaccesstotheirindividu-alresultsoneveryadvertisingcampaignthattheypartakeinincluding,butnotlimitedto:
» Pay-Per-ClickCampaigns
» SocialMediaAdvertisements
» EmailMarketing
» DisplayAdvertisements
WithPremierPools&Spasthereisnoconfu-sionorguessworkwhenitcomestotheper-formanceofyourlatestcampaign.Wewant
yourcampaignstothriveandgainleadsinyourterritory.Everysinglemarketingcampaignweundertakeisbackedwithexperienceinsuccess,resultingin:youradvertisingdollarsbetterspentandthebestqualityleadsforthelowestprice.
Go to this reporthttp://www.premierpoolsandspas.com …www.premierpoolsandspas.com
Jul 1, 2016 Aug 11, 2016Office Dashboard
Website Visitors
Dallas Traffic9,194% of Total: 10.32% (89,065)
Visitors by Source
Visitors by Device Type
Web Leads
Dallas Traffic234% of Total: 9.49% (2,465)
Source of Web Leads
Source / MediumThank You Page
(Goal 6Completions)
Dallas_PPC / PPC 64
google / organic 46
Facebook / SocialPaid 23
google / cpc 15
Magazine / Print 15
(direct) / (none) 14
m.facebook.com / referral 10
yahoo / organic 7
bing / organic 5
Dallas_Proedge / Proedge 5
Web Calls
Dallas Traffic84% of Total: 7.81% (1,075)
Source of Web Calls
Source / Medium ClickToCall (Goal8 Completions)
google / organic 37
Dallas_PPC / PPC 22
(direct) / (none) 9
Magazine / Print 5
yahoo / organic 4
Facebook / SocialPaid 2
bbb.org / referral 1
Dallas Sold / email 1
duckduckgo.com / referral 1
google / cpc 1
Dallas_PPC / PPC google / organic Facebook / SocialPaid(direct) / (none) yahoo / organic google / cpc Other
9,194
Sessions
38.5%
15.3%
9.3%
12.7%
19.3%
mobile desktop tablet
9,194
Sessions
12.6%
25.1%
62.3%
Dallas Traffic10.32% Sessions
MARKETING SUPPORT MARKETING & ANALYTICS
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Social Media Ads
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WEBSITE SERVICEProvidingworldclassmarketingandsupportiswhatwedobesthereatPFM.We’vespentdecadesestablishingourbrandandhaveinvestedmillionsintoourITinfrastructureinordertoensurethatwehavethemosteffectivewebpresenceinthemarketplace.Wehiredthebest,straightfromSiliconValleyandcontinuetoinvestinnewtechnologytodrivemoreleadsforourfranchisees.AsaPremierPools&Spasfranchiseeyouwillreceivetheseservices:
» LocalIndividualizedMicrosites
» SEO/OrganicRankingforKeywordsandTerms
» EblaststoCustomers
» OnlineReputationManagement
» SocialMediaManagement
» LeadReportingandAnalytics
» OnlineAdvertisingCampaigns
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Welcome to Premier Pools & Spas of Houston TXRecently Ranked One of Top 50 Ranked Swimming Pool Builders in AmericaRated by Pool & Spa News
The Premier Pools and Spas team of Houston pool builders is your first choice when you want your dream pool built or remodeled. Our team ofpool builders is one of the very best in the area, with the proven expertise and years of experience to get the job done to your completesatisfaction. We are available throughout Houston, and offer extended service in Sugar Land, Pearland, Katy, Baytown and The Woodlands.
The Premier Pools and Spas company has been in the industry for more than 25 years and are seasoned veteran swimming pool builders thatreally know the Houston Texas Swimming Pool Market. That’s a lot of pools and spas under our belt! This is how we grew to become the nation’sleading pool building company. When you have a pool building and maintenance project in Houston, and you want it done right, within your budgetand industry standards, we are the team to call.
Premier Pools and Spas in Houston wants you to have your dream oasis: affordable, hasslefree, and top quality. We are the Houston SwimmingPool Builders you can trust to design you the backyard of your dreams. Entrust your backyard with the seasoned veteran pool building teambacked by a National brand name with over 50,000 pools built to it’s credit since 1988.
Navigation
» Home
» Spa Installers
» Custom Designed Pools
» Pool Construction
» Pool Remodeling
» Pool Installation
» Pool Specials
» Top 50 Pool Builders
INGROUND POOLS POOL REMODELING GALLERIES LOCATIONS OUR COMPANY CONTACT
Pearland Office(832) 586-8691
Spring Office(281) 764-6239
We’re Proud to be Sacramento Swimming Pool Builders –Serving Sacramento and the surrounding cities of Elk Grove,Rocklin, Roseville, and FolsomPremier Pools and Spas started in Sacramento and has since branched out to become the nations leading company for pool building andrenovation. Our team of Sacramento Swimming Pool Builders will help guide you along the process of building your pool from design to cleanup. We pride ourselves in our work, and the fact that most of our teams have been with us since the beginning.
If you’re looking for swimming pool builders in the Sacramento area, you’d be hard pressed to find a pool building company that has the level ofexperience and commitment to customer satisfaction that Premier Pools & Spas demonstrates on every job we do. Our track record is thousands ofsatisfied customers long. Become part of our success story and allow our expert team of Sacramento Pool Builders to provide you with a freeestimate on designing your new pool or spa.
Elk Grove, Roseville,
The overall experience was very positive. Any questions or concerns were answered in a timely and positive manner. Wouldrecommend to anyone interested. Kory and Dom were great! - Keith Young”
INGROUND POOLS POOL REMODELING GALLERIES LOCATIONS OUR COMPANY CONTACT Sacramento Office(916) 318-6471
» Customer Geo Map
» 2006-Current
» 2001-2005
» 1988-2000
» Back to Sacramento
Get a FREE EstimateName *
First
Last
Email *
Phone *
Zip Code *
Interested In...
Building a New Pool
Message
Map data ©2016 GoogleReport a map error2 km
Map of Premier Pools & Spas Sacramento Customers (2006-2016)Customer Type: New Construction Remodel
1988-2000 2001-2005 2006-Current
INGROUND POOLS POOL REMODELING GALLERIES LOCATIONS OUR COMPANY CONTACT CALL US TOLL FREE:(855) 212-2210
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SUPPORTPremierFranchiseManagementprovideseverything neededtosupportyourgrowingfranchise.
» PremierUniversityTrainingandCurriculum
» SalesTraining
» ConstructionTraining
» JobCostPrograms
» Over$160MillioninBuyingPower
» ExclusivePricingandBuyingPrograms
» ApparelforyourSalesandConstructionStaff
» BusinessCards
» UnlimitedandComplimentaryBrochures
» TruckWrapsandMagnets
» PromotionalItems
» SalesKits
» YardSigns
» HomeShowBooths
Pool Brochure
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SERVICE MANUAL
Premier Pools has begun work on a new project in your neighborhood.
Please feel free to watch our progress! Customer satisfaction and speedy construction
of our high quality pools are our trademarks.
Unfortunately, swimming pool construction does include some dust, noise, and additional
traffic in your neighborhood that is unavoidable, and we apologize for that.
Of course, we would also welcome a phone call or e-mail if you would like to get a free estimate for your backyard. After all, your neighbors did!
Pardon Our Dust
(555) 555-5555WWW.PPAS.COM
(555) 555-55551234 Address, City, ST 12345
WWW.PPAS.COM/LOCATION
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Door Hangers Campaign Materials and Promotional Items Customer’s Pool Service Manual
Business Cards Truck Wraps Branded Apparel
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TRAININGOurgoalistohelpyouachieveoperationalexcellence.Asafranchiseowneryouwillreceiveindustryleadingbusinessman-agementandsalestrainingcourses.Duringyourstart-upperiod,youwillparticipateintrainingcoursesthatcover:processes,systemsandprocedures.Inaddition,ongoingsupportisprovid-edasyourbusinessgrows.Wehavethestrongestsupportstaffintheindustry,justaskourfranchisees!
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SYSTEMSToachieveabsoluteclarityinyourbusinesstheremustbeastrongsysteminplacetomanagegrowthandprovideinsight.Ourofficesrunoffacomplete,industry-specific,businessmanagementsoftwarethatnotonlyprovidesclaritytothebusinessownerbutseamlesslyintegratessales,constructionmanagement,andaccountinginto onecentralizedprogram.
GetClarity!Oursystemprovides:
» LeadManagement
» ConstructionSystemsCheck-OffList
» Accounting
» Reports
» BusinessEvaluations
» Profit&LossAnalysis
» PresentationBook
» SalesTrainingManuals
» EmployeeHiringProgram
» RecruitmentHelp
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ACCOLADESPool&SpaNews,asourceofnews,productinformation,trends,designideas,technicaltipsandbusinessstrategiesforindustryprosproducesa“Top50BuilderList”.Thelisthonorsthecoun-try’slargestswimmingpoolcompaniesandrewardsindustryleadersandinnovators.PremierPools&Spashasheld14covet-edspotsonthelist,morethananyotherbuilder!
Wespentmultipleyearsinthetop10rankingpositionsandachievedthehighlysoughtafternumberonerankingin2012andwecontinuetoholdthetitleaslargestbuilderontheplanet!
Whileweenjoytherecognitionandaccoladesfromindustrysourcesourmainprioritywillalwaysbe:thecustomer.Welovetoshowourcustomerswhyweareconsistentlyrecognizedasa“Top50Builder”yearafteryear.
Based on revenue data reported from Pool & Spa News, June 2016Pool & Spa News Top 50 Builders 2012
Click to enlarge
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RECOGNITION » 2006SacramentoChamberofCommerceSmallBusinessoftheYear
» GeneralPool&SpaSupplyAwardfor#1Partnerand#1Customer2006&2007
» NationalBuilderoftheYear2006,2012
» ZodiacBuilderoftheYear2000–2016
» ParamountNationalBuilderoftheYear2011,2012,2013and2014
» BrianPorter,VicePresidentofPremierPools&Spas–APSP2016YoungProfessionalsoftheYear
» PaulPorter,CEOofPremierPools&SpasZodiacInspirationAward
» PremierPools&SpasofAustinBestofHouzz
» PremierPools&SpasofDallasA+RatingonBBB
» PremierPools&SpasofHoustonAPSPInternationalAwardofExcellence
» PremierPools&SpasofHoustonBBBGoldStarAward
» PremierPools&SpasofLosAngelesAPSPInternationalAwardofExcellence
» PremierPools&SpasofLasVegasAPSPInternationalAwardofExcellence
» PremierPools&SpasofSanDiegoAPSPInternationalAwardofExcellence
» PremierPools&SpasofTemeculaAPSPInternationalAwardofExcellence
» PremierPools&SpasofSacramentoAPSPInternationalAwardofExcellence–Gold
» PremierPools&SpasofSacramentoRosevilleBestoftheBestAwardbyPressTribune
» PremierPools&SpasofSacramentoGraniteBayBestoftheBestAwardbyPressTribune
» PremierPools&SpasofModestoAPSPInternationalAwardofExcellence
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IN THE MEDIALearnmoreaboutourcompany,cultureandcommunitythroughourmediaappearances.Ofcourse,westriveto raisethebarinthequalityofconstructionandthecustomer’sbuyingexperience,butwe’realsoinvolvedwithsomuchmore.Webelievethatourinvolvementinthemediasupportsaposi-tive,publicperceptionoftheswimmingpoolindustry.
46 AQUA MAY2011 www.aquamagazine.com
Q&A With Paul PorterTELL ME ABOUT PREMIER’S EARLY DAYS.It was founded as a pool building com-pany by me and Keith Harbeck in 1988. We started very inauspiciously — in our first year we built about seven pools. But we had a very simple philosophy that’s helped us: Do what you say you are go-ing to do, build a product with impec-cable value, exceed customer expecta-tions and let them grow your business. At that time we had no grandiose vision, and like most startups we were under-capitalized with no reputation. But with that business model, and in our relent-less pursuit to build the best product for the best value and to create unparalleled customer satisfaction, we really pros-pered. When we started there were over 100 builders in the Sacramento region, and three major, large builders. Now, two of those big ones are out of business and the other is not a significant player anymore.
So we grew and grew and grew to the point where, in 2006, we had 10 offices, three retail locations and were doing $100 million in business with 500 employees.
WHAT MADE YOU DECIDE TO GET INTO RETAIL?We always thought building and retail were complementary. In some areas, weather mandates having a business model where you build in a certain season, then you need to sell spas and other things in another season, and then you support both of those things year-round with chemicals and accessories. So, when we put together our national growth plan, we said, “That’s a model we’re really going to have to look at.”
We have about 60 percent market share in Sacramento, and about 20,000 customers, and we knew we really need-ed to provide support for them, so we started opening retail stores. Then, in 2006, we hired a guy who’d been presi-dent of a large retail operation on the East Coast, and he came over with im-mense retail experience. He’s now the owner/licensee in the Phoenix market, where he’s opened up three retail stores. As a matter of fact, he opened one just three months ago in Chandler and that
store is doing just unbelievably. He’s 300 percent over his forecast already. We used to have just a pool-building facility there, and he incorporated portable spas, chemicals, toys, the whole thing. They’ve executed things very well.
Our spa sales are robust. In our Ran-cho store we’re up 220 percent year to date. We budgeted, for example, for 24 spa sales for the year in Phoenix. As of yesterday we’d sold 42, so we’ve already doubled our forecast.
WHAT ARE YOU DOING DIFFERENTLY?I think it’s an attitude more than any-thing. There’s a lot of fear out there, there’s very little proactiveness out there. Everybody’s sitting around waiting for somebody else to make a move, waiting for the economy to get better. But if you do that, you’re going to wait yourself into
bankruptcy. We’re going out after the market. Now, we understand financing is tight, the housing market is tight, but there are still discretionary dollars out there and we’re going out enthusiasti-cally and aggressively with home shows and other campaigns. Too many people are sticking their heads in the sand ex-pecting that things will just get better. But that’s not what happens. If you’re going to compete in the marketplace, you can’t really look at what you’ve done in the past. Right now, there are only so many dollars people are going to spend, so you have to ask, “Is there a market for my product, and, if so, how do I reach those consumers?” So we’re running email blasts, doing social networking, doing traditional marketing with vendor support. We just did a show in Phoenix and ended up selling 12 spas over the weekend while a competitor sold two. How’d we do that? We went in with a booth three times the size they had and really showed that we’re in business. The customers can tell if you’re timid about your business. You’ve got to go out there with a robust approach. Take a hint from other successful retailers out there. That’s how they’re doing it.
HOW DO YOU TAKE ADVANTAGE OF FACE-BOOK AND OTHER SOCIAL MEDIA?Facebook is 500 million strong. It’s the way people are communicating today; the way young people are learning to communicate. What you need to do is provide information that people are in-terested in. For instance, we’re not go-ing to go on Facebook and say, “Come and buy a pool for $25,000!” We’ll say, “Premier Pools is having a vacation pic-ture contest.” So they’ll take pictures on vacation and we’ll line up some judges and prizes. If it’s springtime, we’ll talk about openings. So you want to position yourself as an expert in the industry and to start a conversation. Facebook isn’t passive; you’ve got to post. It’s just one element, but if you’re behind the curve on it, you can be left in the dust.
Let’s face it, though. Most people in
PAUL PORTER,CEOPremierPoolsManagementCorporationRanchoCordova,Calif.
PaulPorterrunsPremierPoolsManagementCorporation,acompanybasedinRanchoCor-dova,Calif.He’sbeeninthepoolbusinessfor23years,recentlyshiftinghisfocusfrombuildingpoolsandsellingretailitemsintheSouthwesttomarketinghismethodstopotentiallicenseesacrossthenation.
State of the Industry | RETAIL
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Paul Porter is transforming Premier Pools & Spas into an industry powerhouse
Taking the Leap
www.poolspanews.com Pool & Spa News January 22, 2007 81
By Shabnam Mogharabi When longtime Sacra-mento builder Aquarius Pools closed itsdoors last summer, it left 60 vessels unfinished — and wounded the NorthernCalifornia pool industry’s reputation.
Among a numberof firms picking up thepieces in the aftermathwas Premier Pools &Spas Inc. “It’s going tobe bad for the pool in-dustry in the next fewyears,” says Paul Porter,CEO of the RanchoCordova, Calif.-based
firm. “We’re trying to protect the industry.This isn’t just about getting our name outthere.
“I’ve always believed we’re in the busi-ness of making people’s dreams come true,”he adds. “We still want the consumer tothink about pools as a real dream that theycan have in their backyards. If we don’t dothat as the leader in this market, no onewill.”
Porter’s deeply rooted sense of respon-sibility stems from a desire to protect theindustry that has made his own dreams areality. For nearly 20 years, he has success-fully managed Premier’s dramatic growth
and now is embarking on aggressive expansion plans.
Revenues have more than quadrupledin five years, jumping from $24.7 millionin 2001 to more than $100 million in 2006.What’s more, a merger with Midwesternretail chain Litehouse has the firm lookingto compete with the likes of national giants Anthony & Sylvan Pools Corp. andBlue Haven Pools & Spas.
It seems Porter and Premier Pools &Spas are unstoppable. Here’s a look at thehighs and lows of one man’s life, and howhe found success in the pool and spa industry.
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MISSION STATEMENT
“Our mission is to change the lives of others with integrity, value and passion. We will enhance the quality of the lives of the people we work with and improve the
lives of the people that we are fortunate to work for through excellence in everything we do... Everyday!”
—Paul Porter
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VISIT US TODAY WWW.JOINPREMIERPOOLS.COM