franchise presentation 2018 - jones the grocer · zomato and groupon. marketing training purchasing...
TRANSCRIPT
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come shareour passionfor food
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jones the grocer is a hub of great food, knowledge and really delicious products.
“ ”
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we build food emporiumsShow kitchens, communal dining and integrated
sense; we call it ‘culinary theatre’.
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great design is central to our ethos
and transport hubs; our store design is
gather to share our passion for food.
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our conceptsare
An airport terminal counter for Jones the Grocer Express or luxury 5* star hotel for Jones Social - our concepts and product
physical space and
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food, but we’re not stuck up about it. We bring you the best.
It’s as simple as that.
gourmet food for everyday living
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food theatreOpen kitchens, bakeries and coffee
and baristas busy at work. A culinary theatre at the heart
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we put the ooh in foodie
for us, great food is about getting the basics right. So be it pink salt from the
reared on Australian salt-bush we want to know the streams, dales, mountains
make our food exceptional.
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what’s upbrew?We are addicted to coffee. We
whites in Sydney as far back as 1996. Brewing the perfect cup using the latest methods is not just an obsession, it’s part of our heritage.
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we put the art into artisanWe celebrate the people who make our products. When we talk about our
from the farm of Jane and Louis
Tipperary, Ireland
Piedmont, Italy we can guarantee they taste incredible.
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we get betterwith age
pretty sure that our walk-in cheese room was one of
then in 1996. Where else would you
artisan cheeses, all the goodies to pair them with and a cheese club to join?
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shop, eat, learnLearn to brew the perfect cappuccino with an expert barista;
of grilling the perfect salmon or attend a celebrity chef masterclass and book signing.
passion for food. It’s wired into our DNA.
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gastronomic journey but our focus has always remained the same… To share our passion for food with you.
our story begins in 1996 with smashing breakfast...
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1414
2010
2011AHLAN! Entrepreneur of the Year – Yunib Siddiqui | What’s On Abu Dhabi –
2012 Time Out Abu Dhabi – Best Family Restaurant
2013 Time Out Dubai – Best Family Restaurant
2014 What’s On Abu Dhabi – Best Family
2016
2017Yunib Siddiqui (9#)
we don’t mean to brag but...
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the journey continuesAustralia
New Zealand
Qatar
Singapore
Thailand
United Arab Emirates
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regionsAustraliaAlbury
CambodiaSiem Reap
ChinaShanghai
New ZealandAuckland
United Arab EmiratesDubaiAl Manara | Dusit ThaniMirdif 35 | Dubai Airport, Terminal 3
Palm Hilton & Dubai Airport Termnal 2(opening soon)
Abu DhabiAl Mamoura | Khalidiyah | Al RahaMinistry of Presidential AffairsAl Muneera | Etihad HeadquartersHoliday Inn (opening soon)
SharjahFlag Island | UAB Tower
Al Ain
AjmanRaddison compound (opening soon)
QatarThe Gate | The Pearl
Singapore
ThailandBangkok
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do we make a great pear? how do we
stack up?Burger & Lobster 34.00$
Jamie’s 30.00$
Dean & Deluca 27.00$
Jones the Grocer 26.00$
Eataly 25.00$
21.00$
20.00$
14.00$
14.00$
size
Medium Flagship
Typical revenue
EBITDA%
Investment
%19 %26 %19
store, medium stores and express stores. Figuresquoted are on an annual basis in United States Dollars.
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our customers
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who are they?gender mixnationality mix
32.7 % 67.3 %
%22.62
%18.3
%9.51%8.5
%10.51
%4.18
%7.06
%19.32
BritainIrelandScotland
America’sCanada
IndiaSub-Continent
EuropeOther
Africa
AustraliaNew Zealand
Other
GCC
age mix35 - 31 %20.6
%19.6
%18.7
25 - 21 %10.7
%8.6
45 - 41 %8.2
%7.2
%6.5
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do we make a great pear? how do we
stack up?Burger & Lobster 34.00$
Jamie’s 30.00$
Dean & Deluca 27.00$
Jones the Grocer 26.00$
Eataly 25.00$
21.00$
20.00$
14.00$
14.00$
The Jonescustomer is
Professional: Typically well-educated with a high net worth.
postcodes. Socially connected
Passionate about food: Looking for the best products,
from the best artisanal producers from around the world. Interested in the stories behind the food. Appreciates quality and consistency.
Contemporary: The Jones the Grocer customer is contemporary
the story behind a brand which they identify with.
Loyal: Their trust in preferred brands is rewarded by loyalty and by their wish to profess the brands as ‘theirs’.
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our teamWe employ over 200 passionate foodies across our business offering unparalleled access to a
support a global network of stores.
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meet the teamYunib Siddiqui
his early twenties and his franchising experience began in
A keen foodie and opportunist, he opened Jones the
subsequently went on to purchase the global IP rights for the brand which today includes 25 operational stores in
Yunib is also a member of the Young Presidents’
entrepreneurship for The National newspaper. He is also a
A Ventures in Pakistan.
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Julisah KasmanGroup Operations DirectorJulisah Kasman is the Group Operations Director of Jones the Grocer and holds
of F&B operations experience across Singapore, Malaysia,
notable international brands including
Julisah is a seasoned operations director
spanning pre-opening, supply-chain management, recruitment and franchising.
Oliver SuttonGlobal Retail Manager
experience in the retail industry.
heads the global retail operations for Jones
Director of Sales and Operations at the
Singapore.
meet the team
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Peter GreenHead of Food
With more than 14 years of experience in culinary management, training and
Green is Jones the Grocer’s Head of Food
professional cooking and baking from the
South Africa. Peter has worked with some
London including Ledbury (2 Michelin star),
Mount Nelson Hotel.
Shreya GhaiHead of Marketing
Peter GreenHead of Food
With more than 14 years of experience in culinary management, training and
Green is Jones the Grocer’s Head of Food
professional cooking and baking from the
South Africa. Peter has worked with some
London including Ledbury (2 Michelin star),
Mount Nelson Hotel.
meet the team
Shreya comes from a marketing and designbackground andheads marketing, communications andbrand managementfor Jones the Grocer across its 25 internationaloutlets. Shreya holds a Masters in BusinessAdministration and Marketing along witha degree from Parsons school of design, NewYork City. She is an enrolled member of theChartered Institute of Marketing (CIM). Shehas worked with brands such as Deloitte,Zomato and Groupon.
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marketing
trainingpurchasing
operations
initial training
ongoing training
supply chain
analysis
at jones the grocer UAE
premises on
franchisee’s premises
direct ship approved suppliersapproved local
suppliers
store & quality
detailed feedback
audits
our supporthands on support before,during and after
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building our brandregional and international reach
jones the grocer almost seemed to be playing a game of one-upmanship with other cafés
Time Out Abu Dhabi
““
eblast and social media engagement
3.4k+
monthly in store login database contacts
54K+
%18
social media access laptop | tablet
social media access smart phone*
%82
K+fans
4K+followers
1 K+followers
accumulated database contacts
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our partnersJones the Grocer isheadquartered in Dubai,United Arab Emirates
Singapore as a minority
Asia) is the largest globalconsumer-focused
known for their LVMHportfolio of brands.
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share,like, love ...
food jonesthegrocer | jonesthegrocer.com jonesthegroceruae jonesuae
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our locations
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ourstoreUnited Arab EmiratesDubai
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ourstoreUnited Arab EmiratesAl Ain
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ourstoreUnited Arab EmiratesDubai
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ourstoreUnited Arab EmiratesSharjah
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ourstoreUnited Arab EmiratesDubai
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ourstoreUnited Arab EmiratesDubai Airport
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ourstoreChina Shanghai
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ourstoreCambodia Siem Reap
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ourstoreSingapore