WORLDHORSESPORT

FRANCHISE

CONCEPT

HORSES

Over the past millenaries

horses have been

man’s partner of power.

Only the one who possessed

and dominated his horses

was able to hunt and

win on the battlefield.

The love for horses

and the desire to possess them

lies in our blood.

This love will never fade…

BECOME THE NO. 1

PUBLISHER IN YOUR

COUNTRY

with the WorldHorseSport Franchise

Concept in the field of horse sport !

WorldHorseSport has established itself

as the No 1 online multimedia platform for horses

and horse sport aficionados.

This growing interest led the WorldHorseSport public

company, Switzerland to envisage the growth of the

platform on a global level:

“We were pleased to realise that our platform

has encountered an immense success within a short

period of time. Being technologically, content wise

and on the commercial side the most advanced

platform of the kind, we decided to go global through

license agreements, thus permitting our license

partners to establish themselves as the

No 1 players in the field of horse sport.

in their country within a few weeks.

HORSE SPORT

MARKET SIZE

GERMANY

1.1. Mio horses

1.6. Mio active riders

11 Mio people in Germany love horses and the sport

300.000 people are working in the horse sport industry

In more than 10.000 companies

Market size: € 5 Billion / year

The Internet is booming. The homepage of the German Horse Sport Fed-

eration counted 2.831.742 visitors in 2010.

WORLDWIDE

60 Mio horses

CHINA

6.3 Mio horses

REVENUE STRUCTURE OF THE HORSE MARKET

Horse riders are ranged in the highest income classes, before golf play-

ers. Horse sport aficionados are used to the finest luxury in all areas.

Hence publications specialising in horse sport represent the perfect mar-

keting platform and tool to promote any kind of luxury good.

Source : German HorseSport Federation

WORLDHORSESPORT

SUPPORT TO ITS

LICENSE PARTNERS

International editorial content produced by

WHS head office ranging between 50 and

100% according to the needs of the licen-

see;

International visits of the WHS site which

will lead the user to his country site;

Immediate presence in the market and pole

position;

A global partner network and excellent col-

laboration with our partners;

The transfer of know-how;

WHS ongoing technical support;

WHS marketing tools;

WHS online magazine;

Top Google ranking.

WORLDHORSESPORT

AVAILABLE FRANCHISE

PRODUCTS

WHS licensed products: Horse Racing Show jumping Polo

Dressage

_________________________________________________________________

1. WHS

ONLINE PORTAL

WITH COMMUNITY AND

LUXURY SHOP x x x

2. WHS

MAGAZINES

AVAILABLE AS PRINT

AND ONLINE EDITION

CONTENT DELIVERED TO

THE LICENSEE IN ENGLISH x x x

3. IP TV ONLINE VIDEO

PORTAL - THE STATION IS

ALSO AVAILABLE ON I-PAD

I-PHONE AND TO STREAM

ON TELEVISION OVER THE

APPLE TV - BOX x x x

4. ONLINE BETTING STATION x x

COMMING IN 2012

FRANCHISE PRODUCTS

1. ONLINE PORTAL

The online portal is a rapid news portal, which informs your target on ongoing

tournaments, players, results, and includes short video links.

80 % of the content is international and delivered by WHS.

20 % of the content will be produced by the national franchisee.

The content delivered in English will be translated into the national language.

The online portal is presently used by WHS to promote individual homepages

and luxury horse journeys (Polo, races and adventure trips)

MARKET PLACE

The portal disposes of a market place where the community can place horses,

real estate and/or trailers / jobs etc ...

LUXURY SHOP

The portal disposes of a shop where equipment, saddles, clothes and food as

well as homepages and further online solutions can be purchased.

COMMUNITY (20.12.2011)

We are presently planning and implementing the grouping of an international

horse aficionados community. This community will enable to establish and

maintain contacts with riders, breeders, holders of stallions, polo players, edu-

cators (similar to Facebook) for international horse sport fans.

INCOME OPPORTUNITIES 1. Advertising managed by an agency

2. Online banners

3. Affiliate advertising

4. Advertising platform for users (horses, trucks, trailers, etc …)

5. WHS Shop

6. Product placement on the WHS market place

7. Fee for placing polo courses and tickets to events

8. Selling of WHS product line such as

online solutions for the horse sport industry (Schockemöhle, the

biggest stallion station in the world, and the

Swiss National Team trust on the WHS experienced online solutions.

International luxury travel product line for horse lovers.

Coming soon: WHS horse care product line, cosmetic line for riders, feeding

line for sport horses.

FRANCHISE PRODUCTS

2. PRINT AND ONLINE

MAGAZINE

STRONG ONLINE MAGAZINE

with 419.207 page views

and 4 editions per year. The future lies in the online magazine:

No print, distribution or mailing costs;

High-end targeted online distribution.

It is easily found on a worldwide basis and can conveniently be distributed

over Facebook and Google campaigns - nationally and internationally.

It is the ideal tool to sell own products like homepages, journeys and the

WHS brand.

Outstanding VIP magazine to be sent to “friends” and user-community

members.

PRINT MAGAZINE

82 pages with international horse sport content

4 editions per year

It is the perfect medium for advertisers from any luxury area.

INCOME OPPORTUNITIES Advertising through the online magazine

Sales the online magazine

Cross selling WHS Product Line

Advertising print magazine

Sales the print magazine

Cross selling the WHS Product Line

FRANCHISE PRODUCTS

3. ONLINE TV STATION

IN HD-QUALITY

FOR THE INTERNATIONAL

HORSE SPORT

Top worldwide features:

50 polo events

40 Show jumping events

40 Horse races

10 Horse auctions

100 Stallions

Reports (on our journeys)

Online marketing reports related to horse sport

(our products)

Horse riding fashion shows

Reports on fairs and shows

New operation methods

News from the veterinaries

Information on how to deal with problem horses

Product placement

Trucks and Trailers

Training with international Top Trainers

Please contact our Communication Consultant

for further informations:

Rouden & Partners Ltd.

Mrs. Suzanne Rouden

Stadthausgasse 18

CH - 4051 Basel

T +41 61 2799810;

F +41 61 279 9818

contact@roudenpartners.com

www.roudenpartners.com

Skype: roudenpartnersltd.