Presentation Title

Group Members:

• Sumaita Proma

• Fabiha Binte Nayem

• Marzia Tanzim

• Sadman Kabir Mohammed

Mission Statement To be the leading provider of the wide range

delicious beverages & baked products around the kingdom in a convenient, relaxed, friendly

environment, that insures the highest level of quality product and best value for money.

Vision To be always the desired place for great coffee

beverages and delicious complementary donuts & bakery products to enjoy with family and friends.

Five Forces Model

Strategic Planning

• The process of achieving the franchise• Finance Management

Long Term GoalsHaving minimum 30 outlets all over Bangladesh.

Having a revenue turnover of 200000$ per annum.

Short Term GoalsHaving at least 4 outlets in Dhaka within 2 years.

Having trained baristas and bakers.Keeping a low employee turnover rate.

Corporate Strategies

• Growth Strategy:-Concentration• Vertical Integration-Backward Integration-Forward Integration• Stability Strategy

Organizational StructureWork specialization •division of labor

Departmentalization•Grouping departmental works

Chain of Command•company's hierarchy of reporting relationships

Organizational StructureChain of Command•company's hierarchy of reporting relationships

Span of control •The number of staff that report to a manager •The number of subordinates that a manager or supervisor can directly control.

Organizational StructureCentralization •the important decision making powers within head office or the center of the organization Decentralization•authority in retained by the top management for taking major decisions and framing policies concerning the whole concern. Formalization •process in which managers specify, in writing, responsibilities of the individual and the organization

Human Resource Management

HR Planning:

• Hiring expert

• New Recruitment

• Training

• Firing

Job Analysis:

For Head Chef : Minimum 15 years experience in

bakery(Priority for 5 star restaurants chef)

Positive attitude Team player Minimum Degree: HSC/A level

Sous Chef: Min 5-8 experience in Bakery Team Player Minimum Degree: HSC/A level

Waiters (Permanent): 2 years of experience (Priority

working on KFC, Pizza inn etc brand outlet)

Friendly & Smart Stress Taker Min Degree: SSC/ o level

Cashier: Minimum 1 years of experience Friendly Min Degree: HSC or DiplomaSecurity Guard: Minimum experience of 5 year Army Soldiers will be given extra

priority Must be Physically & Mentally Strong Min Degree: SSC

Manager(Optional): Experience of 5 or more years Friendly & Smart Team Player Minimum Degree: BBA

Recruitment Process

• Advertising• Employee referral• Making a selection board( 5 members)• Selection from CV s• Written exam (Basic Question)• Practical exam(Baking, Stress Handling,

Keeping pace)

Contd.

• Selecting• Medical exam• Orientation• Training• Firing/ not extending agreement

Employees Performance Management:

Setting up a target

Reward

Bonuses

Giving Compensations

Others:

Managing work force diversity

Strict rules (Sexual harassment,

teasing)

Family Friendly Benefits. (picnic, giving

leave, flexible job hours)

CSR &

Social Responsiveness

CSR & SR:• Food Campaigning• Annual Picnic with Orphanage• Chairing• Part time work opportunities for

students• Women empowering activities

Future Plan

Number one Beverages & Bakery shop

Thank You

References:

• Dunkindonuts.com• Google.com